SPORTS AND ENTERTAINMENT MARKETING
2026 CERTIFICATION EVALUATION TEST PAPER
QUESTIONS SOLUTIONS GRADED A PLUS
◉ Sport.
Answer: A source of diversion or a physical activity engaged in for
pleasure.
◉ Entertainment.
Answer: Diversion and amusement. What people are willing to
spend their free time viewing instead of doing.
◉ Bill Veeck.
Answer: Key figure in the development of sports marketing, owned
the Chicago White Sox and Cleveland Indians, also drafted the first
African American baseball player to the American League - Larry
Doby.
◉ Marketing.
Answer: Marketing functions within the larger market. Ways to
segment the market.
◉ Marketing Mix - 5 P's.
, Answer: Building blocks of a solid marketing foundation: People,
Product, Price, Place, Promotion.
◉ People.
Answer: Who is buying and using the product.
◉ Product.
Answer: Goods and services, items you can touch and items you
cannot physically touch.
◉ Price.
Answer: Deciding how much to charge for goods and services.
◉ Place.
Answer: Decisions about where to sell a product.
◉ Promotion.
Answer: Communication used to inform, persuade, or remind people
about a business's products or services, including ads, publicity, and
incentives.
◉ Marketing Research.
2026 CERTIFICATION EVALUATION TEST PAPER
QUESTIONS SOLUTIONS GRADED A PLUS
◉ Sport.
Answer: A source of diversion or a physical activity engaged in for
pleasure.
◉ Entertainment.
Answer: Diversion and amusement. What people are willing to
spend their free time viewing instead of doing.
◉ Bill Veeck.
Answer: Key figure in the development of sports marketing, owned
the Chicago White Sox and Cleveland Indians, also drafted the first
African American baseball player to the American League - Larry
Doby.
◉ Marketing.
Answer: Marketing functions within the larger market. Ways to
segment the market.
◉ Marketing Mix - 5 P's.
, Answer: Building blocks of a solid marketing foundation: People,
Product, Price, Place, Promotion.
◉ People.
Answer: Who is buying and using the product.
◉ Product.
Answer: Goods and services, items you can touch and items you
cannot physically touch.
◉ Price.
Answer: Deciding how much to charge for goods and services.
◉ Place.
Answer: Decisions about where to sell a product.
◉ Promotion.
Answer: Communication used to inform, persuade, or remind people
about a business's products or services, including ads, publicity, and
incentives.
◉ Marketing Research.
