SPORT MARKETING EXAMINATION TEST
2026 FULL QUESTIONS AND CORRECT
ANSWERS UPDATED STUDY GUIDE
◉ What affects the products position?
Answer: Products: design, style, packaging, warranty
Price: price level, discounts
Promotion: message, media, sales promotion, publicity
Distribution: exclusivity of coverage, types of retailer
◉ Reprise: Segmentation, Targeting, and Positioning
Answer: Benefits: focus on meeting customer needs, ward off
completion, better communication, increase profitability
Cost: segments foregone
◉ Perceptual mapping
Answer: statistical tools used to locate products in terms of
perceived characteristics
Interpretation: products closer together are perceived as similar,
similarity relates to competitiveness
◉ SSMPP and Research
,Answer: Stage 1: Identification of marketing opportunities
Step 2: Analyze external environment (forces, competition, public)
Step 3: Analyze organization (mission, objectives, strengths, and
weaknesses)
Step 3: Examine market research
Step 4: Determine marketing mission and objectives
◉ Stage 2: Strategy determination
Answer: Step 5: Determine core marketing strategy (7 Ps)
Traditional 4 Ps: Product, Price, Place, Promotion
Additional service 3 Ps: Physical evidence, people, process
Step 6: Determine tactics and performance benchmarks
◉ Stage 3: Strategy implementation, evaluation, and adjustment
Answer: Step 7: Implement and coordinate marketing mix
Step 8: Control marketing function (feedback, evaluation)
◉ Marketing Research Process
Answer: 1. Justify the need for marketing research
2. Define the research objective
3. Identify data needs
4. Identify data sources
, 5. Choose appropriate research design and data collection
6. Design research instrument or form
7. Identify the sample
8. Collect data
9. Analyze and interpret data
10. Present research findings to decision makers
◉ Product Strategy in Sport Marketing
Answer: Product is anything that can be offered to a market for
attention, acquisition, use, or consumption and that might satisfy a
want or need.
-Tangible goods= physical products
-Intangible goods= services, events, places and ideas
Products are almost always combinations of the tangle and
intangible (Levitt, 1980).
◉ What is a service?
Answer: any act or performance that one party can offer to another
that is essentially intangible and does not result in the ownership of
anything.
◉ Characteristics of Services : S H I P
2026 FULL QUESTIONS AND CORRECT
ANSWERS UPDATED STUDY GUIDE
◉ What affects the products position?
Answer: Products: design, style, packaging, warranty
Price: price level, discounts
Promotion: message, media, sales promotion, publicity
Distribution: exclusivity of coverage, types of retailer
◉ Reprise: Segmentation, Targeting, and Positioning
Answer: Benefits: focus on meeting customer needs, ward off
completion, better communication, increase profitability
Cost: segments foregone
◉ Perceptual mapping
Answer: statistical tools used to locate products in terms of
perceived characteristics
Interpretation: products closer together are perceived as similar,
similarity relates to competitiveness
◉ SSMPP and Research
,Answer: Stage 1: Identification of marketing opportunities
Step 2: Analyze external environment (forces, competition, public)
Step 3: Analyze organization (mission, objectives, strengths, and
weaknesses)
Step 3: Examine market research
Step 4: Determine marketing mission and objectives
◉ Stage 2: Strategy determination
Answer: Step 5: Determine core marketing strategy (7 Ps)
Traditional 4 Ps: Product, Price, Place, Promotion
Additional service 3 Ps: Physical evidence, people, process
Step 6: Determine tactics and performance benchmarks
◉ Stage 3: Strategy implementation, evaluation, and adjustment
Answer: Step 7: Implement and coordinate marketing mix
Step 8: Control marketing function (feedback, evaluation)
◉ Marketing Research Process
Answer: 1. Justify the need for marketing research
2. Define the research objective
3. Identify data needs
4. Identify data sources
, 5. Choose appropriate research design and data collection
6. Design research instrument or form
7. Identify the sample
8. Collect data
9. Analyze and interpret data
10. Present research findings to decision makers
◉ Product Strategy in Sport Marketing
Answer: Product is anything that can be offered to a market for
attention, acquisition, use, or consumption and that might satisfy a
want or need.
-Tangible goods= physical products
-Intangible goods= services, events, places and ideas
Products are almost always combinations of the tangle and
intangible (Levitt, 1980).
◉ What is a service?
Answer: any act or performance that one party can offer to another
that is essentially intangible and does not result in the ownership of
anything.
◉ Characteristics of Services : S H I P
