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SPORT MARKETING EXAM SCRIPT 2026 COMPREHENSIVE BRANDING AND PROMOTION QUESTIONS AND SOLUTIONS 100 PERCENT CORRECT

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SPORT MARKETING EXAM SCRIPT 2026 COMPREHENSIVE BRANDING AND PROMOTION QUESTIONS AND SOLUTIONS 100 PERCENT CORRECT

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SPORT MARKETING EXAM SCRIPT 2026
COMPREHENSIVE BRANDING AND
PROMOTION QUESTIONS AND SOLUTIONS
100 PERCENT CORRECT

◉ The Basic Product
Answer: -Game form (rules or techniques)
-Players
-Equipment
-Venue
-Coaches


◉ Augmented Products
Answer: Those things that enhance the experience
-tailgating, entertainment, music, mascots


◉ Product Decisions
Answer: -Product development
-Product attributes : quality, features, design
-Branding
-Packaging : designing wrapper or container

, -Labeling
-Product support services


◉ What is a "brand?"
Answer: "a name, term, sign, symbol, or design, or a combination of
them intended to identify the goods and services of a seller and to
differentiate itself from the competition"(AMA)
-The legal term of brand is Trademark


◉ Marketing Mix
Answer: Product/ Price
Place/ Promotion


◉ Pricing Strategy : What needs to be priced?
Answer: -Tickets: boxes, club seats, regular seats
-Concessions and merchandise
-Stadium advertising and signage
-Naming rights of stadiums, web pages


◉ Price Elasticity of Demand : PED
Answer: -Responsiveness of quantity demanded of a good or service
to a change in its price

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