SPORT MARKETING ACTUAL EXAM PAPER
2026 COMPLETE QUESTIONS AND
SOLUTIONS GRADED A+
◉ Four types of products
Answer: 1. Spectator sports
2. Participation sports
3. Other sports related products
4. Nonsports products
◉ Strategic sport marketing planning process
Answer: 1. Identification of marketing opportunities 2. Strategy
determination
3. Strategy implementation, evaluation, and adjustment.
◉ Stage one: identification of marketing opportunities
Answer: Step one - analyze external environment (forces,
competition, public)
Step two - analyze organization (mission, objective, strengths,
weaknesses)
,Step three - examine market research and marketing information
system
Step four - determine marketing mission and objectives
◉ Stage two - strategy determination
Answer: Step five - determine core marketing strategy (7 Ps)
Step six - determine tactics and performance benchmarks
◉ Stage III - strategy implementation, evaluation and adjustment
Answer: Step seven - implement and coordinate marketing mix
Step eight - control marketing function (feedback, evaluation)
◉ Step 1- External environment
Answer: Industry Competition : Sport- Non Sport ; League- League;
League- Player; League- Fan;
Sport League
Force 1: Intensity of Competition
Force 2: Bargaining power of buyers (spectators, members,
sponsors)
Force 3: Threat of substitute product (entertainment)
Force 4: Bargaining power of suppliers (players)
Force 5: Threat of New entrants (new clubs/leagues)
, ◉ Step 1: External Environment Cont.
Answer: Public/ Stakeholders
Professional Team: other leagues, media, sponsors, government
agencies, league, other teams, members, supporters, consumers.
◉ Step 2: Internal Situation
Answer: -mission
-resources
-offerings
-previous results
-business relationships
◉ SWOT Analysis
Answer: Is a tool for auditing an organization and its environment.
-Strengths, Weaknesses, opportunities, and threats
-Strengths and Weaknesses are internal factors
-Opportunities and Threats are external factors
◉ Step 3: Market Research
Answer: -More broadly, market intelligence
2026 COMPLETE QUESTIONS AND
SOLUTIONS GRADED A+
◉ Four types of products
Answer: 1. Spectator sports
2. Participation sports
3. Other sports related products
4. Nonsports products
◉ Strategic sport marketing planning process
Answer: 1. Identification of marketing opportunities 2. Strategy
determination
3. Strategy implementation, evaluation, and adjustment.
◉ Stage one: identification of marketing opportunities
Answer: Step one - analyze external environment (forces,
competition, public)
Step two - analyze organization (mission, objective, strengths,
weaknesses)
,Step three - examine market research and marketing information
system
Step four - determine marketing mission and objectives
◉ Stage two - strategy determination
Answer: Step five - determine core marketing strategy (7 Ps)
Step six - determine tactics and performance benchmarks
◉ Stage III - strategy implementation, evaluation and adjustment
Answer: Step seven - implement and coordinate marketing mix
Step eight - control marketing function (feedback, evaluation)
◉ Step 1- External environment
Answer: Industry Competition : Sport- Non Sport ; League- League;
League- Player; League- Fan;
Sport League
Force 1: Intensity of Competition
Force 2: Bargaining power of buyers (spectators, members,
sponsors)
Force 3: Threat of substitute product (entertainment)
Force 4: Bargaining power of suppliers (players)
Force 5: Threat of New entrants (new clubs/leagues)
, ◉ Step 1: External Environment Cont.
Answer: Public/ Stakeholders
Professional Team: other leagues, media, sponsors, government
agencies, league, other teams, members, supporters, consumers.
◉ Step 2: Internal Situation
Answer: -mission
-resources
-offerings
-previous results
-business relationships
◉ SWOT Analysis
Answer: Is a tool for auditing an organization and its environment.
-Strengths, Weaknesses, opportunities, and threats
-Strengths and Weaknesses are internal factors
-Opportunities and Threats are external factors
◉ Step 3: Market Research
Answer: -More broadly, market intelligence
