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, TABLE OF CONTENTS
Test Bank: Essentials of Business Communication, Asia Edition 4th
Edition
Authors: Mary Ellen Guffey, Bertha Babcock, Dana Loewy
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Unit 1: Intercultural Business Communication in the Information Age
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Chapter 1: Communicating in a Global Workplace in the Digital Era
Unit 2: The Writing Process in the Digital Era
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Chapter 2: Planning Business Messages
Chapter 3: Organizing and Drafting Business Messages
Chapter 4: Revising Business Messages
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Unit 3: Workplace Communication
Chapter 5: Short Workplace Messages and Digital Media
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Chapter 6: Positive and Neutral Messages
Chapter 7: Bad-News Messages
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Chapter 8: Persuasive Messages
Unit 4: Business Proposals and Reports—Best Practices
Chapter 9: Business Proposals
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Chapter 10: Informal Reports
Chapter 11: Formal Reports
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Unit 5: Professionalism, Teamwork, Meetings, and Speaking Skills
Chapter 12: Professionalism at Work: Business Etiquette, Teamwork, and Meetings
Chapter 13: Business Presentations
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Unit 6: Employment Communication
Chapter 14: The Job Search, Résumés, and Cover Messages
Chapter 15: Interviewing and Following Up
, Unit 7: Communication with Ethics
Chapter 16: Ethics in Business Communication
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, Name: Class: Date:
Chapter 01 - Communicating in a Global Workplace in the Digital Era
1. Which statement regarding communication skills in the workplace is correct?
a. The COVID-19 pandemic has revealed the relative unimportance of good communication skills in the
workplace.
b. Communication skills often rank at the bottom of recruiters’ wish lists.
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c. Superior communication skills will make you marketable in the workplace of the future regardless of
economic climate.
d. Today's workers communicate less, not more, since information technology and social media have swept the
workplace.
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ANSWER: c
RATIONALE: The COVID-19 pandemic forced an unprecedented expansion of remote work and
accelerated the digital transformation of the workplace. In this hyperconnected and
always-on environment, communication skills are critical.
POINTS: 1
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DIFFICULTY: Moderate
QUESTION TYPE: Multiple Choice
LEARNING OBJECTIVES: ESBC.GDML.25.01.01 - 1.01
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TOPICS: Communication in a Global Workplace Environment
KEYWORDS: Bloom's: Understand
2. Communication skills .
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a. are not as important as technical skills for career success
b. are not necessary in today's competitive job market
c. are ranked by recruiters at the top of qualities they most desire in job seekers
d. cannot be learned; they are innate
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ANSWER: c
RATIONALE: Studies confirm that recruiters rank communication skills at the top of qualities they
most desire in job seekers. Your ability to communicate will make you marketable
and continue to be your ticket to success regardless of the current economic
climate. The good news is that effective communication can be learned.
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POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: Multiple Choice
LEARNING OBJECTIVES: ESBC.GDML.25.01.01 - 1.01
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TOPICS: Communication in a Global Workplace Environment
KEYWORDS: Bloom's: Remember
3. Which of the following statements is an accurate description of communication in the workplace today?
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a. Workers today communicate less than in previous years.
b. Technology has not affected how and why we communicate.
c. Businesses today generate a wide range of messages using a variety of media.
d. Writing is a skill set used only by managers and corporate executives.
ANSWER: c
RATIONALE: Because of technology, all workers will write more on the job and use a wider
range of communication channels, including letters, memos, e-mails, wikis, texts,