SALES TECHNOLOGY TEST BANK QUESTIONS AND ACCURATE ANSWERS PRACTICE SOLUTION GUIDE

SALES TECHNOLOGY TEST BANK
QUESTIONS AND ACCURATE ANSWERS
PRACTICE SOLUTION GUIDE

●● Company
Answer: -products
-competitive advantages
-brands
-objectives
-performance


●● Context
Answer: -laws and regs
-social trends
-economic trends
-tech trends


●● Customer
Answer: -target audience
-motivation and behaviors
-communication channels

,-customer perception


●● Competitors
Answer: -direct and indirect competitors
-competitive positioning
-strategic tactics
-strengths and weaknesses


●● Collaborators
Answer: -suppliers
-partners
-investors
-distributors


●● SWOT Analysis
Answer: strengths, weaknesses, opportunities, threats


●● Market research
Answer: The process of answering why and what now


●● Primary Research

,Answer: Qualitative and quantitative research that is gathered by the
person or company


●● Secondary research
Answer: Analyzing information from already conducted


●● Insights
Answer: An understanding of the consumer which influences sales of a
product


●● Segmentation
Answer: Grouping potential customers into clusters based on similar
needs, characteristics, and behaviors


●● Geographic segmentation
Answer: Based on where they live
EX:
-country
-city


●● Demographic segmentation
Answer: Based on a group of people
EX:

, -age
-gender
-income
-race


●● Psychographic segmentation
Answer: Based on what they do
EX:
-interests
-activities
-opinions
-values
-needs


●● Behavioral segmentation
Answer: Based on how they act
EX:
-purchasing habits
-customer loyalty
-benefits wanted


●● Targeting