Which of the following is the correct stakeholder hierarchy of the USLP?
A. Society—Employees—Shareholders—Consumers.
B. Employees—Shareholders—Consumers—Society.
C. Consumers—Society—Employees—Shareholders.
D. Shareholders—Consumers—Society—Employees
- correct answer C.
What is the result of Unilever's USLP differentiation strategy?
A. Unilever sets a sales target where D=MC and then markup price over costs according to demand for
the firm's product.
B. Unilever produces too few units, giving up some units that would normally have more productive cost
than consumer value.
C. Unilever sets higher prices to their shoppers as their demand is relatively more inelastic.
D. Unilever only thinks about the short-term profit from their differentiation efforts.
- correct answer C.
Which of the following is not one of the potential pros of doubling down on the USLP?
A. The USLP generated early profit increases and improved shareholder value.
B. Employees are motivated by the incentive structures of the USLP and are driving product innovation.
C. Customers responded to the culture of social accountability under the USLP by increasing their brand
loyalty.
D. There are diminishing returns to expanding the USLP beyond the brands considered to below-hanging
fruit
- correct answer D.
Regarding a normal form (box) game, which of the following statements is false?
A. Player 1 controls what row the game is in and can move the game up and down.
, B. Player 2 controls what column the game is in and can move the game left and right.
C. It is assumed that each player would accept a lower payoff to hurt their rival's payoff.
D. Player 1's payoff is always listed first in the payoff set and Player 2's payoff is always listed second.
- correct answer C.
Within game theory, the risk averse strategy that results in the highest payoff for a player after
eliminating the worst possible payoff, is called the
A. Secure strategy.
B. Dominant strategy.
C. Nash strategy.
D. Mixed strategy
- correct answer A
Regarding an extensive form (tree) game which of the following statements is false?
A. Player 1 chooses its strategy before Player 2.
B. Player 1 can look at the end of the game, work backwards, and optimize by eliminating undesired
scenarios.
C. Nash equilibriums never exist in extensive form games because of the sequential moves of the
players.
D. Player 1's payoff is always listed first in the payoff set and Player 2's payoff is always listed second
- correct answer C
According to the DeBeers case, which of the following is a correct statement?
a. DeBeers was unsuccessful at capturing a significant share of the U.S. diamond market because of
strict anti-trust policies.
b. DeBeers uses stockpiling to balance the number of diamonds released to the market in an effort to
stabilize diamond valuations at a high level.
c. DeBeers does not actually control any of the raw diamond mines located throughout the world.
d. DeBeers and its subsidiary have little influence over world diamond prices, but they are able to
effectively influence the world output of diamonds.
- correct answer B