MOBILE MARKETING EXAMINATION QUESTIONS AND
CORRECT ANSWER WITH EXPLANATION GRADED A+
STUDY GUIDE SOUTHERN NEW HAMPSHIRE UNIVERSITY
1. Mobile marketing is:
A. Marketing through mobile devices
B. Manufacturing process
C. Accounting system
D. HR recruitment
Answer: A
Rationale: Uses smartphones and mobile tech.
2. The main goal of mobile marketing is to:
A. Reach customers via mobile devices
B. Reduce sales
C. Stop communication
D. Replace HR
Answer: A
Rationale: Mobile-based engagement.
3. SMS marketing means:
A. Marketing through text messages
B. Social media posts
C. Manufacturing ads
D. Email marketing only
Answer: A
Rationale: Text-based promotion.
4. Mobile apps are used for:
A. Customer engagement and sales
B. Manufacturing goods
C. HR hiring
D. Accounting only
Answer: A
Rationale: Customer interaction.
5. Push notifications are:
A. Alerts sent to mobile devices
, B. Emails only
C. Manufacturing alerts
D. HR messages
Answer: A
Rationale: Mobile alerts.
6. Mobile advertising includes:
A. Ads on mobile apps and browsers
B. Manufacturing ads
C. HR ads
D. Accounting ads
Answer: A
Rationale: Digital mobile ads.
7. Location-based marketing uses:
A. GPS technology
B. Manufacturing tools
C. HR systems
D. Accounting systems
Answer: A
Rationale: Geographic targeting.
8. QR codes are used for:
A. Quick access to digital content
B. Manufacturing processes
C. HR hiring
D. Accounting
Answer: A
Rationale: Digital scanning.
9. Mobile SEO focuses on:
A. Optimizing websites for mobile devices
B. Manufacturing optimization
C. HR systems
D. Accounting systems
Answer: A
Rationale: Mobile search visibility.
10. App marketing promotes:
A. Mobile applications
, B. Manufacturing goods
C. HR services
D. Accounting systems
Answer: A
Rationale: App promotion.
11. Mobile commerce (m-commerce) refers to:
A. Buying and selling via mobile devices
B. Manufacturing
C. HR systems
D. Accounting
Answer: A
Rationale: Mobile transactions.
12. In-app advertising appears:
A. Inside mobile applications
B. On factories
C. In HR offices
D. In accounting books
Answer: A
Rationale: App-based ads.
13. Mobile engagement means:
A. Interaction through mobile platforms
B. Manufacturing output
C. HR hiring
D. Accounting
Answer: A
Rationale: User interaction.
14. Geofencing is:
A. Virtual geographic boundary for marketing
B. Physical fence
C. Manufacturing tool
D. HR system
Answer: A
Rationale: Location targeting.
15. Mobile-friendly websites are:
A. Optimized for smartphones
CORRECT ANSWER WITH EXPLANATION GRADED A+
STUDY GUIDE SOUTHERN NEW HAMPSHIRE UNIVERSITY
1. Mobile marketing is:
A. Marketing through mobile devices
B. Manufacturing process
C. Accounting system
D. HR recruitment
Answer: A
Rationale: Uses smartphones and mobile tech.
2. The main goal of mobile marketing is to:
A. Reach customers via mobile devices
B. Reduce sales
C. Stop communication
D. Replace HR
Answer: A
Rationale: Mobile-based engagement.
3. SMS marketing means:
A. Marketing through text messages
B. Social media posts
C. Manufacturing ads
D. Email marketing only
Answer: A
Rationale: Text-based promotion.
4. Mobile apps are used for:
A. Customer engagement and sales
B. Manufacturing goods
C. HR hiring
D. Accounting only
Answer: A
Rationale: Customer interaction.
5. Push notifications are:
A. Alerts sent to mobile devices
, B. Emails only
C. Manufacturing alerts
D. HR messages
Answer: A
Rationale: Mobile alerts.
6. Mobile advertising includes:
A. Ads on mobile apps and browsers
B. Manufacturing ads
C. HR ads
D. Accounting ads
Answer: A
Rationale: Digital mobile ads.
7. Location-based marketing uses:
A. GPS technology
B. Manufacturing tools
C. HR systems
D. Accounting systems
Answer: A
Rationale: Geographic targeting.
8. QR codes are used for:
A. Quick access to digital content
B. Manufacturing processes
C. HR hiring
D. Accounting
Answer: A
Rationale: Digital scanning.
9. Mobile SEO focuses on:
A. Optimizing websites for mobile devices
B. Manufacturing optimization
C. HR systems
D. Accounting systems
Answer: A
Rationale: Mobile search visibility.
10. App marketing promotes:
A. Mobile applications
, B. Manufacturing goods
C. HR services
D. Accounting systems
Answer: A
Rationale: App promotion.
11. Mobile commerce (m-commerce) refers to:
A. Buying and selling via mobile devices
B. Manufacturing
C. HR systems
D. Accounting
Answer: A
Rationale: Mobile transactions.
12. In-app advertising appears:
A. Inside mobile applications
B. On factories
C. In HR offices
D. In accounting books
Answer: A
Rationale: App-based ads.
13. Mobile engagement means:
A. Interaction through mobile platforms
B. Manufacturing output
C. HR hiring
D. Accounting
Answer: A
Rationale: User interaction.
14. Geofencing is:
A. Virtual geographic boundary for marketing
B. Physical fence
C. Manufacturing tool
D. HR system
Answer: A
Rationale: Location targeting.
15. Mobile-friendly websites are:
A. Optimized for smartphones
