EXAM 2 & 3 McMillan COB 300D Questions with Verified Answers | Latest Update Questions with Correct Answers

EXAM 2 & 3 McMillan COB 300D Questions with Verified Answers | Latest Update Questions with
Correct Answers

Question 1:
Utilizing a single marketing mix to reach a uniform (everyone in the market is viewed as the same)
target market defines what targeting strategy?
-Undifferentiated
-Behavioral
-Differentiated
-Psychographic
-Concentrated
Answer:
Undifferentiated

Question 2:
Where might the term 'evoked set' or "consideration set' come into use within the field of marketing?
-During construction of a BCG (Boston Consulting Group) matrix
-During the consumer buying decision process
-During consideration of using a diversification strategy
-When using Maslow's hierarchy of needs
-When using the time ERA's to define a product
approach
Answer:
During the consumer buying decision process

Question 3:
If Tovota has fixed costs of
$ 100.000.000 for the manufacture of its Prius and sells the car for
$20,000 with 10% of the sales price taken away by the independent dealer, what is the breakeven point
for the Toyota Prius?
-15 million dollars
-5,555 cars
-55 million dollars
-5.556 cars
-5.555.55 cars
Answer:
-5.555.55 cars

Question 4:
What percentage market share seems reasonable and most likely for a company to have within their
market? (which answer is the most realistic market share shown)
-Apple has 90 % of the
global smartphone market
-Honda has 70% of the luxury car market worldwide
-Ford has 18% of the domestic vehicle market
-Facebook has 99 % of the global social media market

,-Kellogg's has 2 % of the
breakfast cereal market
Answer:
-Ford has 18% of the domestic vehicle market

Question 5:
Which branding strategy would involve hiding the identity of the manufacturer which is actually making
the product being branded by a retailer or wholesaler.
-Brand extension
-Mixed branding
-Co-branding
-Family branding
-Multiproduct branding
Answer:
-Mixed branding

Question 6:
What is the forth stage of the product adoption process?
-Late Majority
-Trial
-Evaluation
-Free Samples
-Interest
Answer:
-Trial

Question 7:
Which of the following is the best example of a nondurable good?
-Laundry detergent
-Automobile
-Shoes
-Laser Surgery
-iPad
Answer:
-Laundry detergent

Question 8:
A basic test of the usefulness of the market segmentation process is whether it leads to tangible
marketing actions that can
-stand up to ethical scrutiny
-create a new product
-create innovation
-create a market
-increase sales and profitability for the company using it

,Answer:
-increase sales and profitability for the company using it

Question 9:
When considering global
Answer:
-Yoplait yogurt grants a USA manufacturer the right to

Question 10:
business, which is
Answer:
produce their yogurt in the USA.

Question 11:
considered as a licensing
Answer:
considered as a licensing

Question 12:
agreement?
Answer:
The best answer is the response that directly addresses the question stem.

Question 13:
-Boeing makes parts for
Answer:
-Boeing makes parts for

Question 14:
other aircraft companies in
Answer:
other aircraft companies in

Question 15:
the USA.
Answer:
the USA.

Question 16:
-Toyota has manufacturing
Answer:
-Toyota has manufacturing

, Question 17:
facilities that they own in
Answer:
facilities that they own in

Question 18:
Kentucky by which they
Answer:
Kentucky by which they

Question 19:
manufacture vehicles.
Answer:
manufacture vehicles.

Question 20:
-Exxon and BP join
Answer:
-Exxon and BP join

Question 21:
together to form another
Answer:
together to form another

Question 22:
company which will run
Answer:
company which will run

Question 23:
seismic data in the search
Answer:
seismic data in the search

Question 24:
for oil.
Answer:
for oil.