MARKETING ETHICS EXAMINATION QUESTIONS AND CORRECT ANSWER WITH EXPLANATION GRADED A+ STUDY GUIDE

MARKETING ETHICS EXAMINATION QUESTIONS AND
CORRECT ANSWER WITH EXPLANATION GRADED A+
STUDY GUIDE SOUTHERN NEW HAMPSHIRE UNIVERSITY
1. Marketing ethics refers to:
A. Moral principles in marketing practices
B. Manufacturing process
C. Accounting system
D. HR hiring rules
Answer: A
Rationale: Ethics guide right and wrong in marketing.

2. The main purpose of marketing ethics is to:
A. Ensure fair and honest marketing practices
B. Increase manufacturing
C. Reduce HR roles
D. Control accounting only
Answer: A
Rationale: Promotes fairness and trust.

3. Ethical marketing means:
A. Honest and transparent promotion
B. Deceptive advertising
C. Hidden pricing
D. False claims
Answer: A
Rationale: Truthful communication.

4. Unethical marketing includes:
A. False advertising
B. Clear pricing
C. Honest promotion
D. Transparent messaging
Answer: A
Rationale: Misleading practices.

5. Marketing ethics are important because they:
A. Build customer trust

, B. Reduce sales
C. Increase confusion
D. Eliminate marketing
Answer: A
Rationale: Trust is key in business.

6. Deceptive advertising means:
A. Misleading customers
B. Honest promotion
C. Clear messaging
D. Transparent pricing
Answer: A
Rationale: False information.

7. Price manipulation is:
A. Unfair pricing practices
B. Standard pricing
C. Discounting ethically
D. Cost reduction
Answer: A
Rationale: Exploitative pricing.

8. Ethical advertising requires:
A. Truthfulness
B. Lies
C. Hidden information
D. Confusion
Answer: A
Rationale: Honesty in messaging.

9. Consumer protection ensures:
A. Safety and fairness for buyers
B. Increased exploitation
C. Manufacturing growth
D. HR control
Answer: A
Rationale: Safeguards consumers.

10. Greenwashing is:
A. False environmental claims

, B. Eco-friendly action
C. Recycling
D. Manufacturing process
Answer: A
Rationale: Misleading sustainability claims.

11. Ethical dilemma in marketing is:
A. Conflict between right and wrong decisions
B. Manufacturing issue
C. HR conflict only
D. Accounting error
Answer: A
Rationale: Moral conflict.

12. Corporate social responsibility (CSR) means:
A. Business responsibility to society
B. HR hiring
C. Manufacturing only
D. Accounting only
Answer: A
Rationale: Social accountability.

13. CSR in marketing includes:
A. Ethical advertising and community support
B. Fake promotions
C. Price manipulation
D. Misleading claims
Answer: A
Rationale: Responsible marketing.

14. Consumer rights include:
A. Right to information
B. Right to deception
C. Right to confusion
D. Right to manipulation
Answer: A
Rationale: Protection principles.

15. Ethical branding focuses on:
A. Honest brand identity