Digital Marketing Institute Exam (Recent exam) Fully
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Terms in this set (268)
Digital marketing the use of new media or digital technology to achieve marketing and business
goals
outbound marketing begins with the brand advertiser pushing out a message to a specified target
audience with the objective being to drive awareness of a product or service
inbound marketing involves trying to pull your audience towards your content, brand, or service.
the focus is on creating compelling content to draw your customers to your
brand
owned media the media you create and manage
paid media media or advertising that you have paid for to drive banner and video viability,
or clicks and traffic, to your product, website, or service
earned media free publicity generated by consumers, PR, influencers, and people who speak
about and share content related to your brand or product. brand advocates
live here
, direct marketing involves promoting and selling directly to the end buyer from the manufacturer
with no other media owner involved
print advertising that uses physically printed media to reach consumers and
prospects, such as newspapers, brochures and magazine ads
outdoor billboards, bus stops and smaller placements, bus sides, building wraps and
installations and so on
referral involves promoting products or services to new customers through referrals,
usually by word of mouth
3i principles initiate, iterate, integrate
initiate start with what the customer actually wants and work backwards through your
strategy towards your objective
iterate testing and improving your activity now that you understand more about the
audience, the channels they use, and how they view your brand online
integrate focused on two parts: selling your strategy to get approval from the
organization to move forward, and then integrating your findings and strategy
across the different channels
email and automation marketing used for conversion and loyalty. aim to reach out to the customers at the right
time to lead them to a conversion destination, such as a landing page
audience research designed to establish the size, composition, and characteristics of a group of
individuals who are, or could be, potential customers
demographics hard facts about your audience. whether they are male or female, how old they
are, what their profession is, whether they are married, where they live, whether
they go/went to college
psychographics anything that your audience might be interested in, beliefs, life goals, or
opinions. its about gaining deep understanding of your audience's aspirations
behavioral data about how people use your product, or even how they navigate on your
website, and how they use different
What are the benefits of including and digital marketing optimize for scale and relevance and uses every audience's point of contact
activities when creating a marketing campaign?
solved & updated 2026 Most COMPLETE (2026) (Latest
Update 2026) UPDATE!!
Leave the first rating
Save
Students also studied
Flashcard sets Study guides
mkt 3300 exam 1 Marketing Strategy Exam 1 TTU MAR3231 Exam 1 Study Guide | Ques... BU
Teacher 132 terms Teacher 53 terms Teacher 33 terms Te
Euro_Futbal Preview obole Preview vcaptain659 Preview
Terms in this set (268)
Digital marketing the use of new media or digital technology to achieve marketing and business
goals
outbound marketing begins with the brand advertiser pushing out a message to a specified target
audience with the objective being to drive awareness of a product or service
inbound marketing involves trying to pull your audience towards your content, brand, or service.
the focus is on creating compelling content to draw your customers to your
brand
owned media the media you create and manage
paid media media or advertising that you have paid for to drive banner and video viability,
or clicks and traffic, to your product, website, or service
earned media free publicity generated by consumers, PR, influencers, and people who speak
about and share content related to your brand or product. brand advocates
live here
, direct marketing involves promoting and selling directly to the end buyer from the manufacturer
with no other media owner involved
print advertising that uses physically printed media to reach consumers and
prospects, such as newspapers, brochures and magazine ads
outdoor billboards, bus stops and smaller placements, bus sides, building wraps and
installations and so on
referral involves promoting products or services to new customers through referrals,
usually by word of mouth
3i principles initiate, iterate, integrate
initiate start with what the customer actually wants and work backwards through your
strategy towards your objective
iterate testing and improving your activity now that you understand more about the
audience, the channels they use, and how they view your brand online
integrate focused on two parts: selling your strategy to get approval from the
organization to move forward, and then integrating your findings and strategy
across the different channels
email and automation marketing used for conversion and loyalty. aim to reach out to the customers at the right
time to lead them to a conversion destination, such as a landing page
audience research designed to establish the size, composition, and characteristics of a group of
individuals who are, or could be, potential customers
demographics hard facts about your audience. whether they are male or female, how old they
are, what their profession is, whether they are married, where they live, whether
they go/went to college
psychographics anything that your audience might be interested in, beliefs, life goals, or
opinions. its about gaining deep understanding of your audience's aspirations
behavioral data about how people use your product, or even how they navigate on your
website, and how they use different
What are the benefits of including and digital marketing optimize for scale and relevance and uses every audience's point of contact
activities when creating a marketing campaign?
