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Lecture Notes | Digitalisation and Innovation | Radboud University | 2025/26

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Lecture notes from MAN-BCU2053 Digitalisation and Innovation at Radboud University . Topics include types of innovation (product, process, service, organizational, disruptive), the innovation process, conceptual frameworks, and real-world case studies like Kodak and C platform governance failures. Essential for understanding core innovation concepts and exam preparation in this Bedrijfskunde course.

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Chapter 1 / college 1:

Chapter 1: innovation management: an introduction

-Covid dilemma  innovation to flatten the medical curve and innovation helped to mitigate the
negative effects on economy. Voorbeelden:

 Remote working
 Masks
 Vaccines



Growing importance of innovation due to ongoing megatrends:

- Globalization
- Increasing connectedness and digitization
- Climate crisis
- Changing regulations

Particular importance for high-income economies:

- Justification of higher prices
- Barrier to imitation
- Sustainable competitive advantage

Innovation = the management of all the activities involved in the process of idea generation,
technology development, manufacturing and marketing of a new (or improved prodyct,
manufacturing process or equipment.

Innovation = / invention  invention is the process of converting thought or concept into a tangible
new artifact. Innovation is the exploitation into a product customers are willing to pay for.

Identifying innovation:

- An activity  generation, development and implentatition
- An object  of a product, service, process, structure or business model
- An element of novelty  significantly improved, new to the focal organization or to a
particular market.



Innovation process actors and their relations:

,The degree of innovation:

- Incremental innovation: do what we did before but better. Improve existing product.
- Radical innovation: do something different

Different types of innovation:

- Product innovation for customers: products for consumer or organizations, nespresso
- Process innovation = production innovation: improvements in manufacturing. Robots in the
process
- Service innovations: in finance, banking industry shift to digital banking.
- Organization innovation: remote working, outsource employees at home.
- Marketing and management innovations: influencer marketing via Instagram etc. marketing
innovation, tqm.
- Business model innovation: how a firm can change their revenue model.

Disruptive innovation = disrupting prevailing consumer habits and behaviors in a major wat, and / or
undermining the competences and assets on which existing competitors have built their process. 
most of the time when technologies go digital.

Kodak invent the digital camera but didn’t innovate it and that’s why they lost their market rate. It is
the same for electric vehicles and the normal cars.

40% -90% innovation projects fail

Conceptual framework of innovation:




Innovation managements = the systematic management of innovation processes. It refers both to
product, process, and organization, and other types of innovation.

Innovation management includes a set of tools that allow managers and engineers to cooperate with
a common understanding of processes and goals.



Innovation is an open-ended
problem characterized by
several features:

There is uncertainty but its
not random!

,Two main understanding how innovation happens:

Matel / Barbie:

- Innovation is the result of a user
- Not a systematic process
- Invention is happening anyway. It is the task of the company to build ‘absorptive capacity’ to
capture this external input.
- Focus on managing this inflow of external input.
- User innovators profit from using their invention.

3m:

- Innovation is the result of a dedicated firm activity (Schumpeter)
- It is a systematic process of different stages. From opportunity recognition to marker launch.
- Managing the risk of innovation.
- Focus on internal creativity and problem solving.
- Manufacturer innovators profit from selling the innovation.


Linear process models: depicting the innovation process:




Two variants of linear model are market pull and technology push:

, Innovation process models have evolved into interactive models:

- Linear models: stap voor stap achter elkaar.
- Simulataneous coupling models: staat in een driehoek in verband met elkaar
- Interactive models: allemaal invloed op elkaar en in verband met elkaar  most of the case
today, more itterative than simultaneous coupling models.



Chapter 2 / college 2: national systems of innovation and entrepreneurship

System of innovation: embraces ‘all the important economic, social, political, organization,
institutional, and other factors that influence the development, diffusion, and use of innovations’




System of innovation beyond the national level:

- Supra-national level of innovation: Europe, asia Bric, research grants, laws and regulations.
- National systems of innovation: research programmes, subsidies and tax programmes.
- Regional systems of innovation: embraces concepts such as ‘industrial districts’ and ‘regional
clusters’.
- Sectoral systems of inn




The state is necessary for innovation because:

1. The ‘public’natur of knowledge that underpins innovation.  R en D spending by
governemtns.
2. The uncertainty that often hinders the process of innovation  funding creates a stable
economy.
3. The need for certain kinds of complementary assets  infrastructure, internet and roads.
4. The need for cooperation and governance, resulting form the nature of certain technologies.
 encourage households to switch to electric cars.
5. Politics legislation in safety and recycling.

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Uploaded on
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2025/2026
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