MKT 100 (MIDTERM 1) Exam Questions
and Correct Answers
Question>> 1
A company that provides essential components for a popular
smartphone brand is best described as a:
A) Substitute
B) Supplier
C) Direct Competitor
D) New Entrant
E) Buyer
Correct Answer
Supplier
Question>> 2
The local bakery now charges $2.50 for a bread loaf, which
was $2.00 a year ago.
A) Consumer income
B) Purchasing power
C) Discretionary income
D) Inflation
E) Recession
Correct Answer
Recession
Question>> 3
Page 1 of 148
,When a beverage company wants to know why consumers
prefer one flavor over others, they conduct a series of group
discussions. This method is:
A. Qualitative (Explorative)
B. Quantitative (Conclusive)
C. Focus Group
D. Experimental Research
E. Descriptive Research
F. Primary Data
G. Secondary Data
Correct Answer
Focus Group
Question>> 4
Despite being in a stable book-publishing industry,
'ReadAway' struggles to retain its market share against
larger, more established publishers. 'ReadAway' is likely a:
A. Question>> Mark
B. Dog
C. Cash Cow
D. Star
Correct Answer
Dog
Question>> 5
EcoDrive is a startup working on electric cars with longer
battery life compared to the current market leaders.
When considering the current global push towards greener
transportation methods, EcoDrive is presented with:
Page 2 of 148
,A) Strengths
B) Weaknesses
C) Opportunities
D) Threats
Correct Answer
Opportunities
Question>> 6
An industry with many suppliers and few dominant buyers
will experience strong:
A) Substitute Power
B) Supplier Power
C) Direct Competitor Power
D) New Entrant Power
E) Buyer Power
Correct Answer
Buyer Power
Question>> 7
The real worth of a consumer's money, which determines
how much they can buy, is their:
A) Consumer Income
B) Purchasing Power
C) Discretionary Income
D) Inflation
E) Recession
Correct Answer
Purchasing Power
Page 3 of 148
, Question>> 8
The fictional city of 'PowerVille' gets all its electricity from a
single provider, 'VoltEnergy'. This scenario represents which
market structure?
A. Monopoly
B. Oligopoly
C. Pure Competition
Correct Answer
Monopoly
Question>> 9
'SolarSense', despite its innovative approach in the
burgeoning renewable energy sector, is facing challenges
due to unpredictable market responses. This places them in
which quadrant?
A. Question>> Mark
B. Dog
C. Cash Cow
D. Star
Correct Answer
Question>> Mark
Question>> 10
Coca-Cola launches a new advertising campaign during the
Super Bowl to showcase its newest flavor.
A) Product
B) Price
C) Place
D) Promotion
Correct Answer
Page 4 of 148
and Correct Answers
Question>> 1
A company that provides essential components for a popular
smartphone brand is best described as a:
A) Substitute
B) Supplier
C) Direct Competitor
D) New Entrant
E) Buyer
Correct Answer
Supplier
Question>> 2
The local bakery now charges $2.50 for a bread loaf, which
was $2.00 a year ago.
A) Consumer income
B) Purchasing power
C) Discretionary income
D) Inflation
E) Recession
Correct Answer
Recession
Question>> 3
Page 1 of 148
,When a beverage company wants to know why consumers
prefer one flavor over others, they conduct a series of group
discussions. This method is:
A. Qualitative (Explorative)
B. Quantitative (Conclusive)
C. Focus Group
D. Experimental Research
E. Descriptive Research
F. Primary Data
G. Secondary Data
Correct Answer
Focus Group
Question>> 4
Despite being in a stable book-publishing industry,
'ReadAway' struggles to retain its market share against
larger, more established publishers. 'ReadAway' is likely a:
A. Question>> Mark
B. Dog
C. Cash Cow
D. Star
Correct Answer
Dog
Question>> 5
EcoDrive is a startup working on electric cars with longer
battery life compared to the current market leaders.
When considering the current global push towards greener
transportation methods, EcoDrive is presented with:
Page 2 of 148
,A) Strengths
B) Weaknesses
C) Opportunities
D) Threats
Correct Answer
Opportunities
Question>> 6
An industry with many suppliers and few dominant buyers
will experience strong:
A) Substitute Power
B) Supplier Power
C) Direct Competitor Power
D) New Entrant Power
E) Buyer Power
Correct Answer
Buyer Power
Question>> 7
The real worth of a consumer's money, which determines
how much they can buy, is their:
A) Consumer Income
B) Purchasing Power
C) Discretionary Income
D) Inflation
E) Recession
Correct Answer
Purchasing Power
Page 3 of 148
, Question>> 8
The fictional city of 'PowerVille' gets all its electricity from a
single provider, 'VoltEnergy'. This scenario represents which
market structure?
A. Monopoly
B. Oligopoly
C. Pure Competition
Correct Answer
Monopoly
Question>> 9
'SolarSense', despite its innovative approach in the
burgeoning renewable energy sector, is facing challenges
due to unpredictable market responses. This places them in
which quadrant?
A. Question>> Mark
B. Dog
C. Cash Cow
D. Star
Correct Answer
Question>> Mark
Question>> 10
Coca-Cola launches a new advertising campaign during the
Super Bowl to showcase its newest flavor.
A) Product
B) Price
C) Place
D) Promotion
Correct Answer
Page 4 of 148
