What is strategy? - Answers Goal-directed actions to achieve superior performance
What is competitive advantage? - Answers Superior performance relative to competitors
Sustainable competitive advantage? - Answers Long-term outperformance
Competitive parity? - Answers Same level performance
Competitive disadvantage? - Answers Below competitors
3 elements of strategy? - Answers Diagnosis, guiding policy, coherent actions
Economic value formula? - Answers Value - Cost
Strategic positioning? - Answers Unique value-cost position
Trade-offs? - Answers Choosing between cost and value
Strategy formulation? - Answers Deciding where/how to compete
Strategy implementation? - Answers Executing strategy
Corporate strategy? - Answers Where to compete
Business strategy? - Answers How to compete
Functional strategy? - Answers How to implement
Vision? - Answers Long-term aspiration
Mission? - Answers What firm does
Values? - Answers Ethical principles
Differentiation? - Answers Unique value, higher price
Cost leadership? - Answers Lower cost, lower price
Blue ocean strategy? - Answers Low cost + differentiation
Stuck in the middle? - Answers No clear strategy
Business model? - Answers How firm makes money