Journalism 310 Final Exam Study UPDATED
ACTUAL Questions and CORRECT Answers
In 1734, New York Weekly Journal publisher _____________ was jailed for publishing "scandalous libels" about the
governor of Massachusetts. Nonetheless, it established the fact that a popular paper could challenge authority.
John Campbell
James Franklin
Benjamin Franklin
John Peter Zenger - CORRECT ANSWER -John Peter Zenger
Benjamin Franklin demonstrated that financial independence, based on advertising sales and other nonofficial economic
support, could lead to editorial independence for his newspaper, the
Pennsylvania Gazette.
Boston News-letter.
Publick Occurrences Both Foreign and Domestick.
New-England Courant. - CORRECT ANSWER -Pennsylvania Gazette.
The first 10 amendments to the U.S. Constitution are called the
Magna Carta.
Freedom of Speech and Press.
Bill of Rights.
Emancipation Proclamation. - CORRECT ANSWER -Bill of Rights.
With the turn of the nineteenth century, urbanization, growing industries, the movement of workers to the cities, and
increasing literacy combined to create an audience for a new kind of paper, one in which the price per copy was very low
but on which publishers could make a profit by selling advertising. These papers were known as
the penny press.
yellow journalism.
pulp papers.
tabloids. - CORRECT ANSWER -the penny press.
Frederick Douglass's _____________, founded in 1847 with the masthead slogan "Right is of no Sex—Truth is of no
Color—God is the Father of us all, and we are all Brethren," was the most influential African-American newspaper before
the Civil War.
The Ram's Horn
the North Star
the Chicago Tribune
Freedom's Journal - CORRECT ANSWER -the North Star
When newspaper circulation figures include readers who did not originally buy the papers they read, they are said to
include _____________ readership.
cume
cumulative
progressive
pass-along - CORRECT ANSWER -pass-along
The newest national daily newspaper in the United States, founded in 1982, is
the Wall Street Journal.
the New York Times.
USA Today.
the Christian Science Monitor. - CORRECT ANSWER -USA Today.
Approximately what percentage of a daily newspaper's space is given to advertising?
, 65%
25%
75%
45% - CORRECT ANSWER -65%
The feature services, or _____________, do not gather and distribute news. Instead, they operate as clearinghouses for the
work of columnists, essayists, cartoonists, and other creative individuals.
joint operating agreements
wire services
chains
syndicates - CORRECT ANSWER -syndicates
Because so many newspapers now have online versions of their publications, many observers feel that "circulation" is an
insufficient measure of a paper's true readership. They propose a new metric that combines paper and unique online
readers called
cumulative eyes.
market saturation.
total readership.
integrated audience reach. - CORRECT ANSWER -integrated audience reach.
The Postal Act of 1879 increased literacy and reduced cover prices, and ______ fueled the booming interest in mass
circulation magazines after the Civil War.
the emergence of several well-known columnists
a growing immigrant population
interest in social movements
the spread of the railroad - CORRECT ANSWER -the spread of the railroad
In the first decades of the twentieth century, Theodore Roosevelt coined the term ______ to describe writers who agitated
for change by targeting powerful political and industrial people and institutions.
snipers
muckrakers
pulp writers
inquisitors - CORRECT ANSWER -muckrakers
The Crisis, first published in 1910 as the voice of the National Association for the Advancement of Colored People
(NAACP), was founded and edited by noted African-American intellectual
Artemus Williams.
Augustus DelRay.
Paul Robeson.
W. E. B. DuBois. - CORRECT ANSWER -W. E. B. DuBois
The year 1956 marked the beginnings of the death of the mass-circulation magazines. The first to cease publication was
Ebony.
Collier's.
the Saturday Evening Post.
Look. - CORRECT ANSWER -Collier's.
What types of magazines are sold by subscription and at newsstands, bookstores, and other retail outlets like
supermarkets, garden shops, and computer stores?
industrial, company, and sponsored magazines
ACTUAL Questions and CORRECT Answers
In 1734, New York Weekly Journal publisher _____________ was jailed for publishing "scandalous libels" about the
governor of Massachusetts. Nonetheless, it established the fact that a popular paper could challenge authority.
John Campbell
James Franklin
Benjamin Franklin
John Peter Zenger - CORRECT ANSWER -John Peter Zenger
Benjamin Franklin demonstrated that financial independence, based on advertising sales and other nonofficial economic
support, could lead to editorial independence for his newspaper, the
Pennsylvania Gazette.
Boston News-letter.
Publick Occurrences Both Foreign and Domestick.
New-England Courant. - CORRECT ANSWER -Pennsylvania Gazette.
The first 10 amendments to the U.S. Constitution are called the
Magna Carta.
Freedom of Speech and Press.
Bill of Rights.
Emancipation Proclamation. - CORRECT ANSWER -Bill of Rights.
With the turn of the nineteenth century, urbanization, growing industries, the movement of workers to the cities, and
increasing literacy combined to create an audience for a new kind of paper, one in which the price per copy was very low
but on which publishers could make a profit by selling advertising. These papers were known as
the penny press.
yellow journalism.
pulp papers.
tabloids. - CORRECT ANSWER -the penny press.
Frederick Douglass's _____________, founded in 1847 with the masthead slogan "Right is of no Sex—Truth is of no
Color—God is the Father of us all, and we are all Brethren," was the most influential African-American newspaper before
the Civil War.
The Ram's Horn
the North Star
the Chicago Tribune
Freedom's Journal - CORRECT ANSWER -the North Star
When newspaper circulation figures include readers who did not originally buy the papers they read, they are said to
include _____________ readership.
cume
cumulative
progressive
pass-along - CORRECT ANSWER -pass-along
The newest national daily newspaper in the United States, founded in 1982, is
the Wall Street Journal.
the New York Times.
USA Today.
the Christian Science Monitor. - CORRECT ANSWER -USA Today.
Approximately what percentage of a daily newspaper's space is given to advertising?
, 65%
25%
75%
45% - CORRECT ANSWER -65%
The feature services, or _____________, do not gather and distribute news. Instead, they operate as clearinghouses for the
work of columnists, essayists, cartoonists, and other creative individuals.
joint operating agreements
wire services
chains
syndicates - CORRECT ANSWER -syndicates
Because so many newspapers now have online versions of their publications, many observers feel that "circulation" is an
insufficient measure of a paper's true readership. They propose a new metric that combines paper and unique online
readers called
cumulative eyes.
market saturation.
total readership.
integrated audience reach. - CORRECT ANSWER -integrated audience reach.
The Postal Act of 1879 increased literacy and reduced cover prices, and ______ fueled the booming interest in mass
circulation magazines after the Civil War.
the emergence of several well-known columnists
a growing immigrant population
interest in social movements
the spread of the railroad - CORRECT ANSWER -the spread of the railroad
In the first decades of the twentieth century, Theodore Roosevelt coined the term ______ to describe writers who agitated
for change by targeting powerful political and industrial people and institutions.
snipers
muckrakers
pulp writers
inquisitors - CORRECT ANSWER -muckrakers
The Crisis, first published in 1910 as the voice of the National Association for the Advancement of Colored People
(NAACP), was founded and edited by noted African-American intellectual
Artemus Williams.
Augustus DelRay.
Paul Robeson.
W. E. B. DuBois. - CORRECT ANSWER -W. E. B. DuBois
The year 1956 marked the beginnings of the death of the mass-circulation magazines. The first to cease publication was
Ebony.
Collier's.
the Saturday Evening Post.
Look. - CORRECT ANSWER -Collier's.
What types of magazines are sold by subscription and at newsstands, bookstores, and other retail outlets like
supermarkets, garden shops, and computer stores?
industrial, company, and sponsored magazines
