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Analytics is a broad term that refers to a variety of tools Prescriptive
that inform managerial decisions. Which term can be
used to describe managerial decisions?
What are two reasons for increasing the use of analytics 1. Relatively lower cost of computer storage
in organizational decision making? 2. Higher computer processing power
How does probability theory inform decision making for By quantifying risk
managers?
Which type of data are the Olympic medals of gold, Ordinal (categorial)
silver, and bronze example of?
What are two aspects of data quality management? 1. It reduces the amount of incomplete data
2. It cleans data
, Which two attributes indicate potential data quality issues 1. Missing Data
when evaluating a set of nominal data? 2. Misspelled data
When conducting a study that measures an individual's Systematic error
weight, all scales are calibrated prior to use in
measurement.
Which type of error should this procedure significantly
reduce?
An advertising manager creates a research study by Response variable
presenting low, medium or high frequency of the same ad
in matched markets. The manager then reports on sales in
each market location.
What is the term for the different sales in this study?
Healthcare study follows a particular sample over time to Cohort study
identify how the health habits of teenagers impact their
likelihood of acquiring various diseases later in their life.
The healthcare org hopes the data will allow them to
create early prevention programs.
Which type of research design does this study describe?
Several missing values in a particular field in a dataset Systematic error
were observed. The likelihood of a record having a Omission error
missing value is correlated to another variable in the
dataset.
Which two types of error might be introduced into the
dataset if the removed record included missing values?
A company is trying to increase online sales revenue by Number of purchases per email
improving its email advertising campaign for repeat Spending per purchase
customers as well as new customers.
Which two variables would be used in determining a
campaign to maximize revenue gain?
A company that raises turkeys hopes to increase the rate Linear programming
of growth while controlling the cost of feeding them. It
has determined that feeds containing both nutrients and
proteins can be used.
Which decision-making technique is most appropriate to
minimize the cost of feeding the birds?