TEST BANK FOR CONSUMER
BEHAVIOR 12TH EDITION BY LEON
SCHIFFMAN 2026 STUDY GUIDE
COMPREHENSIVE QUESTIONS
ANSWERS VERIFIED A+
◉ 16. The process by which a consumer comes to own an offering is
known as _____.
a. usage
b. disposition
c. comprehension
d. acquisition
e. perception
Answer: D
◉ 17. Which of the following statements is true of acquisition behavior?
a. Attitudes toward materialism, status, and self-concept do not play a
role in acquisition behavior.
b. Consumers tend to procrastinate in redeeming coupons and gift cards
when deadlines are close.
c. Ways of obtaining goods and services include renting, leasing,
trading, and sharing.
d. Disposition represents one type of acquisition behavior.
,e. Acquisition behavior of one customer cannot be linked with
disposition behavior of another customer.
Answer: C
◉ 18. Linda runs a small café. At the end of the day, she recycles all
paper and plastic. In the context of consumer behavior, this is an
example of _____.
a. preattentive processing
b. purchase behavior
c. zapping
d. disposition behavior
e. zipping
Answer: D
◉ 19. Which of the following statements is true of consumer behavior?
a. It is limited to the study of how consumers buy products.
b. It reflects the actions of a single consumer rather than a group of
consumers.
c. It is related to how consumers make acquisition decisions rather than
disposition decisions.
d. It deals with the purchase of tangible goods but not services.
e. It affects decisions about managing debt.
Answer: E
, ◉ 20. Identify a true statement about the consumer behavior process.
a. Consumers do not make decisions about where to consume various
products.
b. Culture does not influence consumers' acquisition, disposition, or
usage behavior.
c. Consumer behavior is a dynamic process.
d. Finding a new use for a tangible product is a way to dispose of an
offering temporarily.
e. Lending represents one type of acquisition behavior.
Answer: C
◉ 21. Mike wants to buy a computer. His friend, Gregory, researches
the various brands of computers in the market and helps Mike choose
one. As Mike is about to buy it, Mike's father mentions that the brand
Mike has chosen is mediocre compared with the other brands in the
market. In this scenario, Mike's father plays the role of the _____.
a. influencer
b. purchaser
c. user
d. ethicist
e. policy maker
Answer: A
BEHAVIOR 12TH EDITION BY LEON
SCHIFFMAN 2026 STUDY GUIDE
COMPREHENSIVE QUESTIONS
ANSWERS VERIFIED A+
◉ 16. The process by which a consumer comes to own an offering is
known as _____.
a. usage
b. disposition
c. comprehension
d. acquisition
e. perception
Answer: D
◉ 17. Which of the following statements is true of acquisition behavior?
a. Attitudes toward materialism, status, and self-concept do not play a
role in acquisition behavior.
b. Consumers tend to procrastinate in redeeming coupons and gift cards
when deadlines are close.
c. Ways of obtaining goods and services include renting, leasing,
trading, and sharing.
d. Disposition represents one type of acquisition behavior.
,e. Acquisition behavior of one customer cannot be linked with
disposition behavior of another customer.
Answer: C
◉ 18. Linda runs a small café. At the end of the day, she recycles all
paper and plastic. In the context of consumer behavior, this is an
example of _____.
a. preattentive processing
b. purchase behavior
c. zapping
d. disposition behavior
e. zipping
Answer: D
◉ 19. Which of the following statements is true of consumer behavior?
a. It is limited to the study of how consumers buy products.
b. It reflects the actions of a single consumer rather than a group of
consumers.
c. It is related to how consumers make acquisition decisions rather than
disposition decisions.
d. It deals with the purchase of tangible goods but not services.
e. It affects decisions about managing debt.
Answer: E
, ◉ 20. Identify a true statement about the consumer behavior process.
a. Consumers do not make decisions about where to consume various
products.
b. Culture does not influence consumers' acquisition, disposition, or
usage behavior.
c. Consumer behavior is a dynamic process.
d. Finding a new use for a tangible product is a way to dispose of an
offering temporarily.
e. Lending represents one type of acquisition behavior.
Answer: C
◉ 21. Mike wants to buy a computer. His friend, Gregory, researches
the various brands of computers in the market and helps Mike choose
one. As Mike is about to buy it, Mike's father mentions that the brand
Mike has chosen is mediocre compared with the other brands in the
market. In this scenario, Mike's father plays the role of the _____.
a. influencer
b. purchaser
c. user
d. ethicist
e. policy maker
Answer: A
