TEST BANK FOR CONSUMER
BEHAVIOR 12TH EDITION BY LEON
SCHIFFMAN 2026 MARKETING TEST
PAPER QUESTIONS ANSWERS
GRADED A+
◉ Which type of consumer problem is one the consumer is aware of or
will become aware of in the normal course of events?
Answer: active
◉ Which of the following statements is FALSE regarding problem
recognition?
Answer: Only when the desired state is greater than the actual state will
a problem exist.
◉ A latent problem is one of which the consumer is not aware.
Answer: false
◉ Rita is doing her family's grocery shopping and purchases ice cream.
She's purchased Blue Bell ice cream before and purchases it again. She's
not committed to this brand; it's just that she and her family like it.
Which type of nominal decision is this?
Answer: repeat purchase decision
,◉ An advertisement for Topol toothpaste, which is targeted at smokers
and coffee and wine drinkers, stresses how this is the only brand that can
remove the stains associated with these consumption behaviors. Which
type of problem recognition is this marketer attempting to stimulate?
Answer: selective problem recognition
◉ Relative importance of a problem is determined by which of the
following?
Answer: how critical the problem is to the maintenance of the
consumer's desired lifestyle
◉ If purchase involvement is high, then enduring product involvement
will also be high.
Answer: False
◉ Which of the following is NOT a type of consumer decision making
discussed in your text?
Answer: complex decision making
◉ Which type of consumer decision making does NOT include
alternative evaluation?
Answer: nominal decision making
◉ Marla is bored with her cell phone. She wants to purchase a new one
that has cool ring tones and can take a picture. She's not going to
, conduct a big search for a new phone as she's just going to consider a
few others. Which type of decision making is this?
Answer: limited decision making
◉ Which type of nominal decision is characterized by a fairly high
degree of product involvement but a low degree of purchase
involvement?
Answer: brand loyal decision
◉ Problem recognition is the result of a discrepancy between a desired
state and an actual state that is sufficient to arouse and activate the
decision process.
Answer: True
◉ Which type of decision making involves an extensive internal and
external information search followed by a complex evaluation of
multiple alternatives and significant postpurchase evaluation?
Answer: extended decision making
◉ Nominal decision making is sometimes referred to as habitual
decision making.
Answer: true
◉ The level of concern for, or interest in, the purchase process triggered
by the need to consider a particular purchase is known as
Answer: purchase involvement
BEHAVIOR 12TH EDITION BY LEON
SCHIFFMAN 2026 MARKETING TEST
PAPER QUESTIONS ANSWERS
GRADED A+
◉ Which type of consumer problem is one the consumer is aware of or
will become aware of in the normal course of events?
Answer: active
◉ Which of the following statements is FALSE regarding problem
recognition?
Answer: Only when the desired state is greater than the actual state will
a problem exist.
◉ A latent problem is one of which the consumer is not aware.
Answer: false
◉ Rita is doing her family's grocery shopping and purchases ice cream.
She's purchased Blue Bell ice cream before and purchases it again. She's
not committed to this brand; it's just that she and her family like it.
Which type of nominal decision is this?
Answer: repeat purchase decision
,◉ An advertisement for Topol toothpaste, which is targeted at smokers
and coffee and wine drinkers, stresses how this is the only brand that can
remove the stains associated with these consumption behaviors. Which
type of problem recognition is this marketer attempting to stimulate?
Answer: selective problem recognition
◉ Relative importance of a problem is determined by which of the
following?
Answer: how critical the problem is to the maintenance of the
consumer's desired lifestyle
◉ If purchase involvement is high, then enduring product involvement
will also be high.
Answer: False
◉ Which of the following is NOT a type of consumer decision making
discussed in your text?
Answer: complex decision making
◉ Which type of consumer decision making does NOT include
alternative evaluation?
Answer: nominal decision making
◉ Marla is bored with her cell phone. She wants to purchase a new one
that has cool ring tones and can take a picture. She's not going to
, conduct a big search for a new phone as she's just going to consider a
few others. Which type of decision making is this?
Answer: limited decision making
◉ Which type of nominal decision is characterized by a fairly high
degree of product involvement but a low degree of purchase
involvement?
Answer: brand loyal decision
◉ Problem recognition is the result of a discrepancy between a desired
state and an actual state that is sufficient to arouse and activate the
decision process.
Answer: True
◉ Which type of decision making involves an extensive internal and
external information search followed by a complex evaluation of
multiple alternatives and significant postpurchase evaluation?
Answer: extended decision making
◉ Nominal decision making is sometimes referred to as habitual
decision making.
Answer: true
◉ The level of concern for, or interest in, the purchase process triggered
by the need to consider a particular purchase is known as
Answer: purchase involvement
