TEST BANK
Consumer Behavior
ST
Michael Solomon, Cristel Antonia Russell
UV
────────────────────────────────────────────────────
15th Edition
IA
?_
AP
TEST BANK
PR
OV
ED
??
, Test Bank
Consumer Behavior, 15th Edition
Michael R. Solomon · Rebekah Russell-Bennett
15TH EDITION
ST
TABLE OF CONTENTS
UV
SECTION I — INTRODUCTION & CONSUMER CONTEXT
Buying, Having, and Being: An Introduction to Consumer
Chapter 01
Behavior
Chapter 02 Consumer Ethics, the Marketplace, and the Planet
IA
SECTION II — PERCEPTION, LEARNING & MOTIVATION
Chapter 03 Perceiving and Making Meaning
?_
Chapter 04 Learning, Remembering, and Knowing
Chapter 05 Motivation
AP
SECTION III — ATTITUDES, DECISIONS & BEHAVIOUR
Chapter 06 Attitudes and How to Change Them
Chapter 07 Deciding
PR
Chapter 08 Buying, Using, and Disposing
SECTION IV — IDENTITY, PERSONALITY & VALUES
Chapter 09 Identity and the Self
OV
Chapter 10 Personality, Values, and Lifestyles
SECTION V — SOCIETY, CULTURE & GROUPS
Chapter 11 Social and Cultural Identity
ED
Chapter 12 How Groups Define Us
Chapter 13 Social Class and Status
Chapter 14 Culture
??
, Consumer Behavior, 15e (Solomon/Russell)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
ST
1) A(n) is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
UV
D) content generator
Answer: B
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
IA
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
?_
online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) .
A) industry
B) process
AP
C) art form
D) theory
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
PR
part of our lives.
AACSB: Analytical thinking
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
OV
desires?
A) Lifestyle marketing
B) Role theory
C) Consumer behavior
D) Marketing research
Answer: C
ED
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
??
1
, 4) Our consumption choices, the brands we use, the activities in which we engage, and the
groups to which we belong are all expressions of our .
A) brand loyalty
ST
B) customs and norms
C) patronage
D) unique identity
Answer: D
Diff: 1 Var: 1
UV
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
5) What does the study of consumer behavior focus on?
A) How companies advertise products
IA
B) Pricing strategies for businesses to use and avoid
C) Only why consumers buy certain tangible goods or services
D) The processes of selecting, purchasing, using, or disposing of products
Answer: D
?_
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking
AP
6) is a multilayered concept that involves our personal self and our social self.
A) A norm
B) Custom
C) Patronage
PR
D) Identity
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
OV
AACSB: Application of knowledge
7) Stacy noticed a blouse she really liked was on sale for 40% off. How much is the blouse if the
normal sticker price is $90?
A) $50
B) $54
ED
C) $74
D) $72
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
??
part of our lives.
AACSB: Analytical thinking
2
Consumer Behavior
ST
Michael Solomon, Cristel Antonia Russell
UV
────────────────────────────────────────────────────
15th Edition
IA
?_
AP
TEST BANK
PR
OV
ED
??
, Test Bank
Consumer Behavior, 15th Edition
Michael R. Solomon · Rebekah Russell-Bennett
15TH EDITION
ST
TABLE OF CONTENTS
UV
SECTION I — INTRODUCTION & CONSUMER CONTEXT
Buying, Having, and Being: An Introduction to Consumer
Chapter 01
Behavior
Chapter 02 Consumer Ethics, the Marketplace, and the Planet
IA
SECTION II — PERCEPTION, LEARNING & MOTIVATION
Chapter 03 Perceiving and Making Meaning
?_
Chapter 04 Learning, Remembering, and Knowing
Chapter 05 Motivation
AP
SECTION III — ATTITUDES, DECISIONS & BEHAVIOUR
Chapter 06 Attitudes and How to Change Them
Chapter 07 Deciding
PR
Chapter 08 Buying, Using, and Disposing
SECTION IV — IDENTITY, PERSONALITY & VALUES
Chapter 09 Identity and the Self
OV
Chapter 10 Personality, Values, and Lifestyles
SECTION V — SOCIETY, CULTURE & GROUPS
Chapter 11 Social and Cultural Identity
ED
Chapter 12 How Groups Define Us
Chapter 13 Social Class and Status
Chapter 14 Culture
??
, Consumer Behavior, 15e (Solomon/Russell)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
ST
1) A(n) is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
UV
D) content generator
Answer: B
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
IA
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
?_
online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) .
A) industry
B) process
AP
C) art form
D) theory
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
PR
part of our lives.
AACSB: Analytical thinking
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
OV
desires?
A) Lifestyle marketing
B) Role theory
C) Consumer behavior
D) Marketing research
Answer: C
ED
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
??
1
, 4) Our consumption choices, the brands we use, the activities in which we engage, and the
groups to which we belong are all expressions of our .
A) brand loyalty
ST
B) customs and norms
C) patronage
D) unique identity
Answer: D
Diff: 1 Var: 1
UV
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
5) What does the study of consumer behavior focus on?
A) How companies advertise products
IA
B) Pricing strategies for businesses to use and avoid
C) Only why consumers buy certain tangible goods or services
D) The processes of selecting, purchasing, using, or disposing of products
Answer: D
?_
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking
AP
6) is a multilayered concept that involves our personal self and our social self.
A) A norm
B) Custom
C) Patronage
PR
D) Identity
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
OV
AACSB: Application of knowledge
7) Stacy noticed a blouse she really liked was on sale for 40% off. How much is the blouse if the
normal sticker price is $90?
A) $50
B) $54
ED
C) $74
D) $72
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
??
part of our lives.
AACSB: Analytical thinking
2
