GOVT 2305 EXAM 2 ACTUAL TEST PAPER
QUESTIONS AND CORRECT ANSWERS
COMPLETE SOLUTION
●● Citizen Journalism
Answer: Collection, analysis, and dissemination of information online
by independent journalists, scholars, politicians, and general citizenry
●● Electronic Media
Answer: Communication channels that involve electronic transmissions,
such as radio, television, and the Internet
●● Framing
Answer: Agenda-setting technique that establishes context of media
report - can mean fitting events into familiar story or filtering
information through pre-conceived ideas
●● Issue Ad
Answer: Political advertisement that focuses on particular issue, can be
used to support or attack candidate's position or credibility
●● Managed News Coverage
,Answer: News coverage manipulated (Managed) by campaign manager
or political consultant to gain media exposure for political candidate
●● Mass Media
Answer: Communication channels, such as newspapers, radio, and
television, through which people can communicate to large audiences
●● Negative Political Advertising
Answer: Political advertising undertaken for purpose of discrediting an
opposing candidate in voters' eyes - attack ads are one form of it
●● Personal Attack Ad
Answer: Negative political advertisement that attacks character of
political candidate
●● Podcasting
Answer: Distribution of audio or video files to personal computers or
mobile devices such as smartphonez
●● Political Advertising
Answer: Advertising undertaken by or on behalf of political candidate to
familiarize voters with candidate and his or her views on campaign
issues; advertising for or against policy issues.
,●● Priming
Answer: Agenda-setting technique in which media outlet promotes
specific facts or ideas that may affect public's thinking on related topics
●● Print Media
Answer: Communication channels that consist of printed materials, such
as newspapers and magazines
●● Sound Bite
Answer: Televised comment, lasting for only a few seconds, that
captures thought or perspective and has immediate impact on viewers
●● Spin
Answer: Reporter's slant on, or interpretation of, particular event or
action
●● Spin Doctor
Answer: Political candidate's press adviser who tries to convince
reporters to give story or event concerning candidate particular "spin"
(Interpretation or slant)
●● Local station that broadcasts national network programming is called
a(n) ____________ station
Answer: Affiliate
, ●● Cable programming is often ________
Answer: National
●● Conglomerate is corporation that ________
Answer: Owns many businesses and media networks
●● When acting as agenda setter, media _________
Answer: Decides which issues deserve public attention
●● How can conglomerates censor information?
Answer: Conglomerates set policies that affect all organizations and
networks within the corporation - if Disney refuses to air programming
with a certain actor, all stations in the Disney conglomerate might be
required to forgo programming with that actor
●● In what ways is media responsible for promoting public good?
Answer: Offers platform for public debate and improving citizen
awareness
●● Why is social media effective way to spread news and information?
Answer: Allows citizens and businesses to quickly forward information
and news to large groups of friends and followers
QUESTIONS AND CORRECT ANSWERS
COMPLETE SOLUTION
●● Citizen Journalism
Answer: Collection, analysis, and dissemination of information online
by independent journalists, scholars, politicians, and general citizenry
●● Electronic Media
Answer: Communication channels that involve electronic transmissions,
such as radio, television, and the Internet
●● Framing
Answer: Agenda-setting technique that establishes context of media
report - can mean fitting events into familiar story or filtering
information through pre-conceived ideas
●● Issue Ad
Answer: Political advertisement that focuses on particular issue, can be
used to support or attack candidate's position or credibility
●● Managed News Coverage
,Answer: News coverage manipulated (Managed) by campaign manager
or political consultant to gain media exposure for political candidate
●● Mass Media
Answer: Communication channels, such as newspapers, radio, and
television, through which people can communicate to large audiences
●● Negative Political Advertising
Answer: Political advertising undertaken for purpose of discrediting an
opposing candidate in voters' eyes - attack ads are one form of it
●● Personal Attack Ad
Answer: Negative political advertisement that attacks character of
political candidate
●● Podcasting
Answer: Distribution of audio or video files to personal computers or
mobile devices such as smartphonez
●● Political Advertising
Answer: Advertising undertaken by or on behalf of political candidate to
familiarize voters with candidate and his or her views on campaign
issues; advertising for or against policy issues.
,●● Priming
Answer: Agenda-setting technique in which media outlet promotes
specific facts or ideas that may affect public's thinking on related topics
●● Print Media
Answer: Communication channels that consist of printed materials, such
as newspapers and magazines
●● Sound Bite
Answer: Televised comment, lasting for only a few seconds, that
captures thought or perspective and has immediate impact on viewers
●● Spin
Answer: Reporter's slant on, or interpretation of, particular event or
action
●● Spin Doctor
Answer: Political candidate's press adviser who tries to convince
reporters to give story or event concerning candidate particular "spin"
(Interpretation or slant)
●● Local station that broadcasts national network programming is called
a(n) ____________ station
Answer: Affiliate
, ●● Cable programming is often ________
Answer: National
●● Conglomerate is corporation that ________
Answer: Owns many businesses and media networks
●● When acting as agenda setter, media _________
Answer: Decides which issues deserve public attention
●● How can conglomerates censor information?
Answer: Conglomerates set policies that affect all organizations and
networks within the corporation - if Disney refuses to air programming
with a certain actor, all stations in the Disney conglomerate might be
required to forgo programming with that actor
●● In what ways is media responsible for promoting public good?
Answer: Offers platform for public debate and improving citizen
awareness
●● Why is social media effective way to spread news and information?
Answer: Allows citizens and businesses to quickly forward information
and news to large groups of friends and followers
