ADPR 3100 Evans Test 1 UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS
3 old school criteria of advertising: Communication must be:
-paid for
-Delivered through mass media
-attempting to persuade
New view of advertising brands communicating with people in order to make an impact now or at some
point in the future
Product placement a practice in which manufacturers of goods or providers of a service gain
exposure for their products by paying for them to be featured in movies and
television programs.
Ex. of product placement apple product in modern family
In-Feed social media advertising algorithm of products that show up on social media feeds
Key word search advertising ads when you google something that pop up
Native advertising looks like organic material that is really an ad
Ex. article about food processing
Influencer advertising insta model
____ and ____ ______ are continually reshaping the Technology and consumer control
communications environment
Why are Technology and consumer control continually -reduced attention span
reshaping the communications environment -new devices/platforms
-increased access (5G)
How are companies trying to find new ways to reach you Making sense of big data and finding better and more engaging ways to target
and reach you
Advertising campaign integrated series of ads and promotions that communicate a central theme or
idea, can appear on one or multiple medias
Example of advertising campaign -Allstate, good hands
-Coke, santa
, Integrated Brand Promotion (IBP) Coordinating promotional tools with advertising to build and maintain brand
awareness, identity, and preference
Most visible process of IBP Advertising
Pre marketing era pre printing press, prehistoric times to the 18th century, communicated in primitive
ways
Mass Communication era 1700 to early 1900s, newspapers, magazines, and radio, mass media
Research Era 1920s to current, big data, how to segment demographics, psychographics,
narrowly defined audience segments through significant research methods
Interactive era current with focus on consumer control, use of interactive devices, and social
media, real time (also big data), when and where they can be reached with
promotional messages
Fundamental influences of the evolution of advertising -Capitalism
-Industrial revolution
-manufacturers pursuit of power
-rise of mass media
Capitalism free market, need to compete, need to stimulate demand and persuade the
audience
Industrial Revolution mass production of goods, need to stimulate demand and compete for the
customer
Manufacturers pursuit of power branding emerges, store owner set the price, offered recommendations, changed
with the emergence of branding - consumer developed preferences
Rise of mass media mutual influence of advertising and media, all that money from advertisers drove
the cost of access down for the average consumer
Behavioral research market research that attempts to determine the underlying nature of purchase
behavior
Siquis Handwritten posters in 16th and 17th century England, forerunners of modern
advertising
Penny press forerunner of the mass newspaper in the US, first appeared in the 1830s
Mass production a manufacturing technique using specialization and interchangeable parts to
achieve production efficiency
American Association of Advertising Agencies (AAAA) national organization of advertising agencies, siloed approach (no real boss)
3 old school criteria of advertising: Communication must be:
-paid for
-Delivered through mass media
-attempting to persuade
New view of advertising brands communicating with people in order to make an impact now or at some
point in the future
Product placement a practice in which manufacturers of goods or providers of a service gain
exposure for their products by paying for them to be featured in movies and
television programs.
Ex. of product placement apple product in modern family
In-Feed social media advertising algorithm of products that show up on social media feeds
Key word search advertising ads when you google something that pop up
Native advertising looks like organic material that is really an ad
Ex. article about food processing
Influencer advertising insta model
____ and ____ ______ are continually reshaping the Technology and consumer control
communications environment
Why are Technology and consumer control continually -reduced attention span
reshaping the communications environment -new devices/platforms
-increased access (5G)
How are companies trying to find new ways to reach you Making sense of big data and finding better and more engaging ways to target
and reach you
Advertising campaign integrated series of ads and promotions that communicate a central theme or
idea, can appear on one or multiple medias
Example of advertising campaign -Allstate, good hands
-Coke, santa
, Integrated Brand Promotion (IBP) Coordinating promotional tools with advertising to build and maintain brand
awareness, identity, and preference
Most visible process of IBP Advertising
Pre marketing era pre printing press, prehistoric times to the 18th century, communicated in primitive
ways
Mass Communication era 1700 to early 1900s, newspapers, magazines, and radio, mass media
Research Era 1920s to current, big data, how to segment demographics, psychographics,
narrowly defined audience segments through significant research methods
Interactive era current with focus on consumer control, use of interactive devices, and social
media, real time (also big data), when and where they can be reached with
promotional messages
Fundamental influences of the evolution of advertising -Capitalism
-Industrial revolution
-manufacturers pursuit of power
-rise of mass media
Capitalism free market, need to compete, need to stimulate demand and persuade the
audience
Industrial Revolution mass production of goods, need to stimulate demand and compete for the
customer
Manufacturers pursuit of power branding emerges, store owner set the price, offered recommendations, changed
with the emergence of branding - consumer developed preferences
Rise of mass media mutual influence of advertising and media, all that money from advertisers drove
the cost of access down for the average consumer
Behavioral research market research that attempts to determine the underlying nature of purchase
behavior
Siquis Handwritten posters in 16th and 17th century England, forerunners of modern
advertising
Penny press forerunner of the mass newspaper in the US, first appeared in the 1830s
Mass production a manufacturing technique using specialization and interchangeable parts to
achieve production efficiency
American Association of Advertising Agencies (AAAA) national organization of advertising agencies, siloed approach (no real boss)
