GB 350 CASCIO FINAL OLE MISS
REVIEW SHEET 2026 FULL
QUESTIONS AND ACCURATE
ANSWERS
◉ what are the goals of marketing? Answer: balances 2 goals through
long-term mutually rewarding relationships
exchange value
meet organizational objectives
◉ what is production orientation? Answer: focus on internal capabilities
of the firm; only viable for short term
ex - a bakery knows how to make a great chocolate cookie. when they
try to update menu, they don't have resources to make brownie so they
ignore it even though thats what the market wants. only focused on what
they do well so they miss opurtunites
◉ what is sales orientation? Answer: aggressive sales techniques and
belief that high sales result in high profits; focuses on short term and rely
on promotion
ex - vivint company sold 91 year old woman a 25 year contract... she
died next month and family had to fight hard to end contract.
,◉ what is market orientation? Answer: focuses on benefits and
satisfying customer needs and wants long term; realize there is more to
business after the sale focuses on long term customer relationship
ex - bama beer lines has niche market of cleaning beer tap lines for
bars/restaurants w taps. saves money by reducing foam
◉ what is market myopia Answer: when an organization thinks in the
perspective of selling as products and services rather than as solving
problems
◉ what is societal marketing orientation? Answer: focus on satisfying
customer wants and needs while addressing some ill in society; usually
have to charge a lil more money
ex - bamba socks donates socks with every purchase
◉ What are the different stages of the customer relationship Answer: A
REA
adoption - teaching the customer how to use the product after they make
the sale
retention - delivering such a good experience that they come back when
need arises agian
, expansion - offering products that the existing customer may need
advocacy - having the ability to let happy companies sing your praise
◉ What are the four marketing philosophies? Answer: PSMS
production; sales; market; societal
◉ What is strategic planning? Answer: the ongoing process of creating
and maintaining a fit between the organizations objectives and resources
and the evolving market opportunities; seeking to earn competitive
advantage
◉ what is a competitive advantage? Answer: what makes your company
unique and superior to its competitors; seek to make sustainable
◉ what is ansoff's matrix? draw it out Answer:
◉ what is the innovation matrix? draw it out Answer:
◉ what is the BCG framework? draw it out Answer:
REVIEW SHEET 2026 FULL
QUESTIONS AND ACCURATE
ANSWERS
◉ what are the goals of marketing? Answer: balances 2 goals through
long-term mutually rewarding relationships
exchange value
meet organizational objectives
◉ what is production orientation? Answer: focus on internal capabilities
of the firm; only viable for short term
ex - a bakery knows how to make a great chocolate cookie. when they
try to update menu, they don't have resources to make brownie so they
ignore it even though thats what the market wants. only focused on what
they do well so they miss opurtunites
◉ what is sales orientation? Answer: aggressive sales techniques and
belief that high sales result in high profits; focuses on short term and rely
on promotion
ex - vivint company sold 91 year old woman a 25 year contract... she
died next month and family had to fight hard to end contract.
,◉ what is market orientation? Answer: focuses on benefits and
satisfying customer needs and wants long term; realize there is more to
business after the sale focuses on long term customer relationship
ex - bama beer lines has niche market of cleaning beer tap lines for
bars/restaurants w taps. saves money by reducing foam
◉ what is market myopia Answer: when an organization thinks in the
perspective of selling as products and services rather than as solving
problems
◉ what is societal marketing orientation? Answer: focus on satisfying
customer wants and needs while addressing some ill in society; usually
have to charge a lil more money
ex - bamba socks donates socks with every purchase
◉ What are the different stages of the customer relationship Answer: A
REA
adoption - teaching the customer how to use the product after they make
the sale
retention - delivering such a good experience that they come back when
need arises agian
, expansion - offering products that the existing customer may need
advocacy - having the ability to let happy companies sing your praise
◉ What are the four marketing philosophies? Answer: PSMS
production; sales; market; societal
◉ What is strategic planning? Answer: the ongoing process of creating
and maintaining a fit between the organizations objectives and resources
and the evolving market opportunities; seeking to earn competitive
advantage
◉ what is a competitive advantage? Answer: what makes your company
unique and superior to its competitors; seek to make sustainable
◉ what is ansoff's matrix? draw it out Answer:
◉ what is the innovation matrix? draw it out Answer:
◉ what is the BCG framework? draw it out Answer:
