ESB V2 CERTIFICATION EVALUATION EXAM LATEST
QUESTIONS AND ANSWERS SURE A+
✔✔A ____ analysis documents a company's strengths, weaknesses, opportunities , and
threats - ✔✔SWOT
✔✔Financial limitations would be an example of a ____ in a SWOT analysis -
✔✔weakness
✔✔Mark designs logos for businesses in his city. He mostly works with local bakeries.
What is Mark's target market?
A. Females, ages 13-19 B. Males, ages 20-40 C. Kids, ages 2-12 D. Adults, ages 25-60
- ✔✔D. Adults, ages 25-60
✔✔Josie is a teenage girl who wants to start a jewelry-making business. Her target
market is females, ages 10-14. What price should she charge per necklace that she
sells?
A. Between one- and ten dollars B. Between ten- and twenty dollars C. Between twenty-
and thirty dollars D. Between thirty- and forty dollars - ✔✔A. Between one- and ten-
dollars
✔✔A focus group was formed to provide opinions for a target market. What type of data
is being collected from thefocus group? - ✔✔Primary
✔✔An internet article about fashion trends seen in Europe was used to select inventory
for a small boutique. What type of data was used in this scenario? - ✔✔Secondary
✔✔Cheerleading and gymnastics - ✔✔Direct competition
✔✔Martial arts center - ✔✔Indirect competition
✔✔Trampoline park - ✔✔Indirect competition
✔✔Gymnast training center - ✔✔Direct competition
✔✔Dependable employees - ✔✔Strength
✔✔Increased customers - ✔✔Opportunity
✔✔Repair shop competitors - ✔✔Threat
✔✔Small budget - ✔✔Weakness
, ✔✔Domain 2 Lesson 2 - ✔✔
✔✔A marketing method that uses customized newsletters to engage with customers is
____ - ✔✔email
✔✔A marketing method that uses ads on a website within a search engine is ____
advertising - ✔✔pay-per-click
✔✔The four segments of sales data are ____ - ✔✔behavioral, geographical,
demographic, and psychographic
✔✔____ data provides information about a customer's age, gender, or ethnicity -
✔✔Demographic
✔✔Investors use ____ to determine the cost of acquiring new customers - ✔✔customer
acquisition costs
✔✔The formula used to determine customer acquisition costs is ____ expenses plus
sales expenses divided by the number of new customers for the period - ✔✔marketing
✔✔It is more cost-effective to keep current customers than to acquire new customers -
✔✔cost-effective
✔✔Customer retention rates are found by ____ the number of new customers acquired
during a period from the number of customers at the end of a period, then dividing by
the number of customers from the start of the period and multiplying by 100 -
✔✔subtracting
✔✔An ____ provides an overview of the marketing plan - ✔✔executive summary
✔✔The four P's of the marketing mix are ____ - ✔✔product, price, place, and promotion
✔✔Which marketing method has the higher success rate of bringing in newcustomers:
mail or email? - ✔✔Mail
✔✔Which marketing method is commonly seen on the side of a freeway? - ✔✔Billboard
✔✔Which marketing method uses specific technical elements to be among the top
search results? - ✔✔SEO
✔✔Identify three digital marketing methods - ✔✔social media, email, SEO, or PPC
QUESTIONS AND ANSWERS SURE A+
✔✔A ____ analysis documents a company's strengths, weaknesses, opportunities , and
threats - ✔✔SWOT
✔✔Financial limitations would be an example of a ____ in a SWOT analysis -
✔✔weakness
✔✔Mark designs logos for businesses in his city. He mostly works with local bakeries.
What is Mark's target market?
A. Females, ages 13-19 B. Males, ages 20-40 C. Kids, ages 2-12 D. Adults, ages 25-60
- ✔✔D. Adults, ages 25-60
✔✔Josie is a teenage girl who wants to start a jewelry-making business. Her target
market is females, ages 10-14. What price should she charge per necklace that she
sells?
A. Between one- and ten dollars B. Between ten- and twenty dollars C. Between twenty-
and thirty dollars D. Between thirty- and forty dollars - ✔✔A. Between one- and ten-
dollars
✔✔A focus group was formed to provide opinions for a target market. What type of data
is being collected from thefocus group? - ✔✔Primary
✔✔An internet article about fashion trends seen in Europe was used to select inventory
for a small boutique. What type of data was used in this scenario? - ✔✔Secondary
✔✔Cheerleading and gymnastics - ✔✔Direct competition
✔✔Martial arts center - ✔✔Indirect competition
✔✔Trampoline park - ✔✔Indirect competition
✔✔Gymnast training center - ✔✔Direct competition
✔✔Dependable employees - ✔✔Strength
✔✔Increased customers - ✔✔Opportunity
✔✔Repair shop competitors - ✔✔Threat
✔✔Small budget - ✔✔Weakness
, ✔✔Domain 2 Lesson 2 - ✔✔
✔✔A marketing method that uses customized newsletters to engage with customers is
____ - ✔✔email
✔✔A marketing method that uses ads on a website within a search engine is ____
advertising - ✔✔pay-per-click
✔✔The four segments of sales data are ____ - ✔✔behavioral, geographical,
demographic, and psychographic
✔✔____ data provides information about a customer's age, gender, or ethnicity -
✔✔Demographic
✔✔Investors use ____ to determine the cost of acquiring new customers - ✔✔customer
acquisition costs
✔✔The formula used to determine customer acquisition costs is ____ expenses plus
sales expenses divided by the number of new customers for the period - ✔✔marketing
✔✔It is more cost-effective to keep current customers than to acquire new customers -
✔✔cost-effective
✔✔Customer retention rates are found by ____ the number of new customers acquired
during a period from the number of customers at the end of a period, then dividing by
the number of customers from the start of the period and multiplying by 100 -
✔✔subtracting
✔✔An ____ provides an overview of the marketing plan - ✔✔executive summary
✔✔The four P's of the marketing mix are ____ - ✔✔product, price, place, and promotion
✔✔Which marketing method has the higher success rate of bringing in newcustomers:
mail or email? - ✔✔Mail
✔✔Which marketing method is commonly seen on the side of a freeway? - ✔✔Billboard
✔✔Which marketing method uses specific technical elements to be among the top
search results? - ✔✔SEO
✔✔Identify three digital marketing methods - ✔✔social media, email, SEO, or PPC
