WGU D381 E-COMMERCE AND MARKETING ANALYTICS OA EXAMS NEWEST 2026 PACKAGE DEAL| DIFFERENT VERSIONS WITH COMPLETE 500 ACTUAL EXAM QUESTIONS AND CORRECT VERIFIED ANSWERS/ ALREADY GRADED A+| D381 E-COMMERCE AND MARKETING ANALYTICS EXAMS (MOST RECENT!!)

WGU D381 E-COMMERCE AND
MARKETING ANALYTICS OA EXAMS
NEWEST 2026 PACKAGE DEAL|
DIFFERENT VERSIONS WITH COMPLETE
500 ACTUAL EXAM QUESTIONS AND
CORRECT VERIFIED ANSWERS/ ALREADY
GRADED A+| D381 E-COMMERCE AND
MARKETING ANALYTICS EXAMS (MOST
RECENT!!)

1. What is the term used to refer to the first web page that visitors
come across when they visit a website?

 A. Sitemap
 B. Splash screen
 C. Landing page
 D. Interstitial web page
 Correct Answer: C. Landing page

Rationale: A landing page works as the entry point for a website. It could
be a product page, a home page, or any other web page on a website.

2. Which metric should a company monitor during the "consideration
stage" of the marketing funnel to measure a campaign's success?

 A. Fill rate
 B. Clickthrough rate
 C. Cost per action

, D. Days sales outstanding
 Correct Answer: B. Clickthrough rate

Rationale: The clickthrough rate (CTR) measures the percentage of clicks
on an ad and is key for measuring success during the
condensation/consideration stage.

3. Which exploration technique should an analyst use to visually depict
the steps a customer takes from one stage of the customer journey to
the next?

 A. Funnel exploration
 B. Cohort exploration
 C. Path exploration
 D. User lifetime exploration
 Correct Answer: C. Path exploration

Rationale: Path exploration helps visualize the steps taken by users to go
through the various stages of their customer journey.

4. (Application) Campaign 1 has sales growth of $100,000 and
marketing cost $15,000. Campaign 2 has $500,000/$70,000. Campaign
3 has $50,000/$8,000. Campaign 4 has $300,000/$80,000. Which has
the lowest ROI?

 A. Campaign 1
 B. Campaign 2
 C. Campaign 3
 D. Campaign 4
 Correct Answer: D. Campaign 4

Rationale: ROI is calculated by (Sales Growth - Marketing Cost) / Marketing
Cost. Campaign 4 has the lowest ROI at 275%.

5. Which spreadsheet technique helps a data analyst prepare a report
listing data by departments and then by glove sizes?

, A. What-if analysis
 B. Sorting
 C. Standard deviation
 D. Data validation
 Correct Answer: B. Sorting

Rationale: Sorting allows an analyst to organize and arrange data by
multiple categories, such as by departments and then by glove sizes.

6. Which type of chart should a manager use to compare the number
of new online shoppers per day with the number of in-store walk-ins
per day?

 A. A doughnut chart
 B. A stacked column chart
 C. A funnel chart
 D. A grouped column chart
 Correct Answer: D. A grouped column chart

Rationale: A grouped column chart is used to compare values of different
categories. In this case, it compares new online shoppers per day with the
number of walk-ins in the brick-and-mortar store.

7. Which KPI should a company use to determine whether the
marketing for its new product is profitable?

 A. Return on ad spend
 B. Net promoter score
 C. Customer lifetime value
 D. Perfect order rate
 Correct Answer: A. Return on ad spend

Rationale: Return on ad spend (ROAS) measures the revenue generated
from an ad campaign, helping determine if marketing for a new product is
profitable.

, 8. Which Google Ads campaign involves showing text ads in search
results when people search for specific products, aiming to reach
customers who know what they want and are ready to purchase?

 A. A display campaign
 B. A video campaign
 C. A search campaign
 D. A shopping campaign
 Correct Answer: C. A search campaign

Rationale: A Search campaign helps identify solutions to searches quickly
and helps reach customers who know what they want and are ready to
purchase.

9. Which of the two marketing students is correct about digital
marketing and digital advertising?

 A. Kamal is correct, and Ren is wrong. Digital advertising is another term for
e-commerce.
 B. Ren is correct, and Kamal is wrong. Digital marketing is a form of digital
advertising.
 C. Both are correct. Digital marketing and digital advertising are distinct
concepts.
 D. Both are wrong. Digital marketing and digital advertising are the same
concepts.
 Correct Answer: C. Both are correct

Rationale: Digital marketing and digital advertising are distinct concepts;
digital advertising is an essential part of digital marketing.

10. What is the primary focus of marketing analytics?

 A. Personal development
 B. Business decision making
 C. Historical documentation
 D. Website coding