CERTIFIED PARKS AND RECREATION
PROFESSIONAL CPRP EXAMS SCRIPT ALL
QUESTIONS AND ANSWERS SURE A+
✔✔Price-value relationship - ✔✔the connection between the selling price of an item and
its worth to the customer. A free program is not always in the best interest of the
organization or the constituents, because customers may infer that zero cost = low
value
✔✔In the marketing mix, what aspects of a program are included in the Place? - ✔✔1.
Accessibility of programs
2. Facilities where they are offered
3. How close they are to where people live and work
4. Atmosphere of the place (both internally and in the geographic area)
5. Distribution intensity- Whether there is one location or multiple locations for
participation
6. Day of the week
7. Time of program(s)
8. Format of program
✔✔What are the 4 parts of the promotions mix? - ✔✔1. Advertising
2. Sales promotions and incentives
3. Personal selling
,4. Publicity
✔✔Advertising - ✔✔Paid form of communication distributed through the media
✔✔Sales promotions and incentives - ✔✔Have financial value to the customer
✔✔Name 3 examples of sales promotions and incentives - ✔✔1. Buy-one get-one free
2. Prizes
3. Free passes
✔✔Personal selling - ✔✔Any form of direct contact between a salesperson and a
customer. Can be done through a speakers bureau or an agency representative
✔✔Publicity - ✔✔Exposure gained by the agency through media that is not paid for by
the agency. Most often results from news releases and other promotion pieces.
✔✔What is the difference between advertising and publicity? - ✔✔Advertising is
exposure that is paid for by the agency (newspaper ads, facebook ads) whereas
publicity is exposure that is not paid for by the agency (press releases)
✔✔Mass marketing - ✔✔Wastes resources on people who are highly unlikely to
respond by using services. Inefficient and ineffective.
✔✔What are the three ways an agency can approach Target Marketing? - ✔✔1.
Undifferentiated approach
2. Differentiated approach
3. Concentrated marketing approach
✔✔Undifferentiated approach to Target Marketing - ✔✔Used when no visible market
segments are identified or the agency uses a mass-market approach, thus, one
marketing mix is used for all programs and services
✔✔Differentiated approach to Target Marketing - ✔✔Distinct market segments are
identified and the agency chooses to target one or more with a specific marketing mix
for each. A decision may be made not to target all markets.
✔✔Concentrated marketing approach to Target Marketing - ✔✔Selects one or two
distinct market segments and focuses the marketing efforts specifically on these
markets. In Parks & Rec, this marketing approach is most often used in commercial
recreation.
✔✔Market Positioning - ✔✔How the community perceives the agency and services
,✔✔How can an agency establish a unique position in the market (5 ways)? - ✔✔1.
Uniqueness of product
2. Product quality
3. Location
4. Promotions
5. Brand loyalty
✔✔Branding - ✔✔Process whereby the agency creates an image in the mind of
consumers as to who it is. Makes the public know who you are when they see your logo
and name.
✔✔What 3 things does Branding include? - ✔✔1. Name of agency
2. Logo
3. Image of the product/service
✔✔Formalized partnerships with outside organizations should address what 8 things? -
✔✔1. Purpose of relationship
2. Partner roles and responsibilities
3. Decision-making process
4. Communication process
5. Deliverables
6. Timelines
7. Resources
8. Evaluation of the partnership including exit/termination strategy
✔✔Advocacy on behalf of the organization to public and media may include (3 things) -
✔✔1. Educational activities
2. Outcomes-based programming
3. Involvement in the political process
✔✔Agencies may use programming as a vehicle to advocate for what? - ✔✔Attitudes or
behaviors in areas such as environmental protection, health and wellness, cultural
understanding, or racial harmony
✔✔What are some political topics Parks and Recreation agencies could advocate for? -
✔✔Environmental protection, services for people with disabilities, long-range park and
rec planning and development, combating violence and substance abuse
✔✔True or False: Citizens can often be more influential than agency staff when
advocating for political policies - ✔✔True- the public can influence national, state, and
local legislation and also impact funding sources within all levels of government.
✔✔What are some tools that both the agency and the public can use for advocacy
purposes? - ✔✔1. Writing letters to local newspapers
, 2. Contacting political representatives via letters and email
3. Meeting with local political representatives
4. Organizing community meetings
5. Distributing public education materials
✔✔Interdepartmental coordination/Structural integration - ✔✔the process of
coordinating tasks, roles, functions, and units so that work gets done efficiently and
effectively.
✔✔Chain of command - ✔✔The line of authority between supervisor and employee
✔✔First Amendment - ✔✔Protects your right to lobby members of congress and
congressional staff, committees, and state legislators?
✔✔Organizational structure - ✔✔how job tasks are formally divided, grouped, and
coordinated
✔✔True or False: Appropriated federal or state funds may be used, directly or indirectly,
to pay for lobbying activities? - ✔✔False: Anything that is paid for by the government,
including salary, telephone, copier, paper, postage, secretary, etc. may NOT be used
for lobbying activities. Personal funds or donations may be used.
✔✔What are 3 ways to foster strong departmental relationships? - ✔✔1. Vet policies
through all departments before implementation
2. Make meetings a positive experience with clear outcomes. Meetings must have a
purpose, an agenda, the right people at the table, clear guidelines for behavior within
the meeting, defined action steps and responsibilities, and follow-up as needed
3. Departments should have adequate resources to accomplish the goals of the units
✔✔In-service training should - ✔✔focus on individual employee performance,
knowledge, and skill development and should align abilities and ideas to reach
organizational goals.
Can also be used to update employees on new policies, procuedres, and agency
activities.
✔✔Part-time staff advocacy can be enhanced through... - ✔✔Strong customer service
training
employee training and development
managers who work to engage and motivate their staff
an agency that shows that is cares for its staff
✔✔Marketing plan - ✔✔written document that assesses the current state of marketing
as well as its future direction.
PROFESSIONAL CPRP EXAMS SCRIPT ALL
QUESTIONS AND ANSWERS SURE A+
✔✔Price-value relationship - ✔✔the connection between the selling price of an item and
its worth to the customer. A free program is not always in the best interest of the
organization or the constituents, because customers may infer that zero cost = low
value
✔✔In the marketing mix, what aspects of a program are included in the Place? - ✔✔1.
Accessibility of programs
2. Facilities where they are offered
3. How close they are to where people live and work
4. Atmosphere of the place (both internally and in the geographic area)
5. Distribution intensity- Whether there is one location or multiple locations for
participation
6. Day of the week
7. Time of program(s)
8. Format of program
✔✔What are the 4 parts of the promotions mix? - ✔✔1. Advertising
2. Sales promotions and incentives
3. Personal selling
,4. Publicity
✔✔Advertising - ✔✔Paid form of communication distributed through the media
✔✔Sales promotions and incentives - ✔✔Have financial value to the customer
✔✔Name 3 examples of sales promotions and incentives - ✔✔1. Buy-one get-one free
2. Prizes
3. Free passes
✔✔Personal selling - ✔✔Any form of direct contact between a salesperson and a
customer. Can be done through a speakers bureau or an agency representative
✔✔Publicity - ✔✔Exposure gained by the agency through media that is not paid for by
the agency. Most often results from news releases and other promotion pieces.
✔✔What is the difference between advertising and publicity? - ✔✔Advertising is
exposure that is paid for by the agency (newspaper ads, facebook ads) whereas
publicity is exposure that is not paid for by the agency (press releases)
✔✔Mass marketing - ✔✔Wastes resources on people who are highly unlikely to
respond by using services. Inefficient and ineffective.
✔✔What are the three ways an agency can approach Target Marketing? - ✔✔1.
Undifferentiated approach
2. Differentiated approach
3. Concentrated marketing approach
✔✔Undifferentiated approach to Target Marketing - ✔✔Used when no visible market
segments are identified or the agency uses a mass-market approach, thus, one
marketing mix is used for all programs and services
✔✔Differentiated approach to Target Marketing - ✔✔Distinct market segments are
identified and the agency chooses to target one or more with a specific marketing mix
for each. A decision may be made not to target all markets.
✔✔Concentrated marketing approach to Target Marketing - ✔✔Selects one or two
distinct market segments and focuses the marketing efforts specifically on these
markets. In Parks & Rec, this marketing approach is most often used in commercial
recreation.
✔✔Market Positioning - ✔✔How the community perceives the agency and services
,✔✔How can an agency establish a unique position in the market (5 ways)? - ✔✔1.
Uniqueness of product
2. Product quality
3. Location
4. Promotions
5. Brand loyalty
✔✔Branding - ✔✔Process whereby the agency creates an image in the mind of
consumers as to who it is. Makes the public know who you are when they see your logo
and name.
✔✔What 3 things does Branding include? - ✔✔1. Name of agency
2. Logo
3. Image of the product/service
✔✔Formalized partnerships with outside organizations should address what 8 things? -
✔✔1. Purpose of relationship
2. Partner roles and responsibilities
3. Decision-making process
4. Communication process
5. Deliverables
6. Timelines
7. Resources
8. Evaluation of the partnership including exit/termination strategy
✔✔Advocacy on behalf of the organization to public and media may include (3 things) -
✔✔1. Educational activities
2. Outcomes-based programming
3. Involvement in the political process
✔✔Agencies may use programming as a vehicle to advocate for what? - ✔✔Attitudes or
behaviors in areas such as environmental protection, health and wellness, cultural
understanding, or racial harmony
✔✔What are some political topics Parks and Recreation agencies could advocate for? -
✔✔Environmental protection, services for people with disabilities, long-range park and
rec planning and development, combating violence and substance abuse
✔✔True or False: Citizens can often be more influential than agency staff when
advocating for political policies - ✔✔True- the public can influence national, state, and
local legislation and also impact funding sources within all levels of government.
✔✔What are some tools that both the agency and the public can use for advocacy
purposes? - ✔✔1. Writing letters to local newspapers
, 2. Contacting political representatives via letters and email
3. Meeting with local political representatives
4. Organizing community meetings
5. Distributing public education materials
✔✔Interdepartmental coordination/Structural integration - ✔✔the process of
coordinating tasks, roles, functions, and units so that work gets done efficiently and
effectively.
✔✔Chain of command - ✔✔The line of authority between supervisor and employee
✔✔First Amendment - ✔✔Protects your right to lobby members of congress and
congressional staff, committees, and state legislators?
✔✔Organizational structure - ✔✔how job tasks are formally divided, grouped, and
coordinated
✔✔True or False: Appropriated federal or state funds may be used, directly or indirectly,
to pay for lobbying activities? - ✔✔False: Anything that is paid for by the government,
including salary, telephone, copier, paper, postage, secretary, etc. may NOT be used
for lobbying activities. Personal funds or donations may be used.
✔✔What are 3 ways to foster strong departmental relationships? - ✔✔1. Vet policies
through all departments before implementation
2. Make meetings a positive experience with clear outcomes. Meetings must have a
purpose, an agenda, the right people at the table, clear guidelines for behavior within
the meeting, defined action steps and responsibilities, and follow-up as needed
3. Departments should have adequate resources to accomplish the goals of the units
✔✔In-service training should - ✔✔focus on individual employee performance,
knowledge, and skill development and should align abilities and ideas to reach
organizational goals.
Can also be used to update employees on new policies, procuedres, and agency
activities.
✔✔Part-time staff advocacy can be enhanced through... - ✔✔Strong customer service
training
employee training and development
managers who work to engage and motivate their staff
an agency that shows that is cares for its staff
✔✔Marketing plan - ✔✔written document that assesses the current state of marketing
as well as its future direction.
