ADVERTISING DESIGN EXAMINATION QUESTIONS AND
CORRECT ANSWER WITH EXPLANATION GRADED A+
STUDY GUIDE SOUTHERN NEW HAMPSHIRE UNIVERSITY
1. Advertising design refers to:
A. Hardware repair
B. Creating visual messages to promote products or services
C. Database management
D. Coding software
Answer: B
Rationale: It focuses on promotional visual communication.
2. The main goal of advertising is to:
A. Entertain only
B. Persuade and inform consumers
C. Store data
D. Compress files
Answer: B
Rationale: Advertising aims to influence consumer behavior.
3. A target audience is:
A. Random viewers
B. Specific group of consumers an ad is aimed at
C. Software users
D. Database admins
Answer: B
Rationale: Ads are designed for specific groups.
4. A call to action (CTA) is:
A. A database command
B. A prompt encouraging response from the audience
C. A file format
D. A coding language
Answer: B
Rationale: CTA directs user action.
5. Which software is commonly used for advertising design?
A. Adobe Photoshop
, B. Oracle
C. Linux Terminal
D. VMware
Answer: A
Rationale: Photoshop is widely used in ad design.
6. Branding in advertising refers to:
A. Random images
B. Creating a unique identity for a product or company
C. File compression
D. Coding structure
Answer: B
Rationale: Branding builds identity.
7. A logo is:
A. A database
B. A symbol representing a brand
C. A software program
D. A network
Answer: B
Rationale: Logos represent brands visually.
8. Typography in advertising affects:
A. Readability and tone
B. CPU speed
C. Network traffic
D. File compression
Answer: A
Rationale: Typography influences communication.
9. Color psychology in advertising refers to:
A. Emotional impact of colors
B. File formats
C. Audio mixing
D. Coding logic
Answer: A
Rationale: Colors influence emotions.
10. Which software is used for vector-based advertising design?
A. Adobe Illustrator
, B. Excel
C. Oracle
D. Linux
Answer: A
Rationale: Illustrator is used for vector graphics.
11. A slogan is:
A. A brand message phrase
B. A coding term
C. A file format
D. A database query
Answer: A
Rationale: Slogans express brand identity.
12. Advertising media includes:
A. Print, digital, broadcast
B. Only hardware
C. Only software
D. Only databases
Answer: A
Rationale: Ads appear in multiple media forms.
13. Visual hierarchy in ads helps to:
A. Guide viewer attention
B. Increase file size
C. Compress images
D. Reduce creativity
Answer: A
Rationale: It organizes importance.
14. A billboard is an example of:
A. Outdoor advertising
B. Software tool
C. Database system
D. Coding language
Answer: A
Rationale: Billboards are outdoor ads.
15. Digital advertising includes:
A. Social media ads
CORRECT ANSWER WITH EXPLANATION GRADED A+
STUDY GUIDE SOUTHERN NEW HAMPSHIRE UNIVERSITY
1. Advertising design refers to:
A. Hardware repair
B. Creating visual messages to promote products or services
C. Database management
D. Coding software
Answer: B
Rationale: It focuses on promotional visual communication.
2. The main goal of advertising is to:
A. Entertain only
B. Persuade and inform consumers
C. Store data
D. Compress files
Answer: B
Rationale: Advertising aims to influence consumer behavior.
3. A target audience is:
A. Random viewers
B. Specific group of consumers an ad is aimed at
C. Software users
D. Database admins
Answer: B
Rationale: Ads are designed for specific groups.
4. A call to action (CTA) is:
A. A database command
B. A prompt encouraging response from the audience
C. A file format
D. A coding language
Answer: B
Rationale: CTA directs user action.
5. Which software is commonly used for advertising design?
A. Adobe Photoshop
, B. Oracle
C. Linux Terminal
D. VMware
Answer: A
Rationale: Photoshop is widely used in ad design.
6. Branding in advertising refers to:
A. Random images
B. Creating a unique identity for a product or company
C. File compression
D. Coding structure
Answer: B
Rationale: Branding builds identity.
7. A logo is:
A. A database
B. A symbol representing a brand
C. A software program
D. A network
Answer: B
Rationale: Logos represent brands visually.
8. Typography in advertising affects:
A. Readability and tone
B. CPU speed
C. Network traffic
D. File compression
Answer: A
Rationale: Typography influences communication.
9. Color psychology in advertising refers to:
A. Emotional impact of colors
B. File formats
C. Audio mixing
D. Coding logic
Answer: A
Rationale: Colors influence emotions.
10. Which software is used for vector-based advertising design?
A. Adobe Illustrator
, B. Excel
C. Oracle
D. Linux
Answer: A
Rationale: Illustrator is used for vector graphics.
11. A slogan is:
A. A brand message phrase
B. A coding term
C. A file format
D. A database query
Answer: A
Rationale: Slogans express brand identity.
12. Advertising media includes:
A. Print, digital, broadcast
B. Only hardware
C. Only software
D. Only databases
Answer: A
Rationale: Ads appear in multiple media forms.
13. Visual hierarchy in ads helps to:
A. Guide viewer attention
B. Increase file size
C. Compress images
D. Reduce creativity
Answer: A
Rationale: It organizes importance.
14. A billboard is an example of:
A. Outdoor advertising
B. Software tool
C. Database system
D. Coding language
Answer: A
Rationale: Billboards are outdoor ads.
15. Digital advertising includes:
A. Social media ads
