The Construction of Meaning
Give this one a try later!
We produce meanings of signs through a complex interrelation of three
parts: producer/reader,
message/text, and referent (i.e., that which is signified).
Semiotics & Signs
Give this one a try later!
, A sign is something (sound, image, text) that conveys meaning. Semiotics is
the study of signs in production and interpretation. The process of
signification refers to the creation of a referent (an object/idea) into an
abstract sign.
Myth (Barthes)
Give this one a try later!
according to Barthes, myth is based on humans' history, and myth cannot
naturally occur. There are always some communicative intentions in myth.
Linguistic Anchor (Barthes)
Give this one a try later!
Anchorage - images are prone to multiple meanings and interpretations.
Anchorage occurs when text is used to focus on one of these meanings, or
at least to direct the viewer through the maze of possible meanings in
some way
Fiske, "What is Communication?"
Give this one a try later!
, John Fiske's study equips the reader with a range of methods of analysing
examples of communication in our society, together with a critical
awareness of the theories underpinning them
Linguistic Message (Barthes)
Give this one a try later!
The Text or Captions
Syntagm (Barthes)
Give this one a try later!
a linguistic unit consisting of a set of linguistic forms (phonemes, words, or
phrases) that are in a sequential relationship to one another.
Roland Barthes
Give this one a try later!
Roland Barthes' incisive criticism contributed to the development of
theoretical schools such as structuralism, semiotics, and post-structuralism
Neil Postman
Give this one a try later!
We produce meanings of signs through a complex interrelation of three
parts: producer/reader,
message/text, and referent (i.e., that which is signified).
Semiotics & Signs
Give this one a try later!
, A sign is something (sound, image, text) that conveys meaning. Semiotics is
the study of signs in production and interpretation. The process of
signification refers to the creation of a referent (an object/idea) into an
abstract sign.
Myth (Barthes)
Give this one a try later!
according to Barthes, myth is based on humans' history, and myth cannot
naturally occur. There are always some communicative intentions in myth.
Linguistic Anchor (Barthes)
Give this one a try later!
Anchorage - images are prone to multiple meanings and interpretations.
Anchorage occurs when text is used to focus on one of these meanings, or
at least to direct the viewer through the maze of possible meanings in
some way
Fiske, "What is Communication?"
Give this one a try later!
, John Fiske's study equips the reader with a range of methods of analysing
examples of communication in our society, together with a critical
awareness of the theories underpinning them
Linguistic Message (Barthes)
Give this one a try later!
The Text or Captions
Syntagm (Barthes)
Give this one a try later!
a linguistic unit consisting of a set of linguistic forms (phonemes, words, or
phrases) that are in a sequential relationship to one another.
Roland Barthes
Give this one a try later!
Roland Barthes' incisive criticism contributed to the development of
theoretical schools such as structuralism, semiotics, and post-structuralism
Neil Postman
