ProStart Level 2 Chapter 1 – Introduction to Restaurant Management &
Marketing Study Guide
The comprehensive process of communicating an operations message to potential guests is... -
correct answer ✔✔Marketing
What is Marketing Planning? - correct answer ✔✔The steps marketers must take to sell a
product or services
Advertising, sales promotions, personal selling, public relations, and direct marketing are all
elements of the... - correct answer ✔✔Promotional Mix
In a SWOT analysis for an operation, what does the "O" stand for? - correct answer
✔✔Opportunities
Treating everyone in the market as having the same needs and wants is conidered... - correct
answer ✔✔Mass Marketing
A sales promotion that involves a special enterainment component is known as (a) - correct
answer ✔✔Special Event
What Type(s) of sales promotion involve(s) the use of a game or other program to give the guest
a prize? - correct answer ✔✔Contests and Sweepstakes
When you use public relations to interact with people in the local area to create awareness of
and trust for an organization, this is referred to as... - correct answer ✔✔Community Relations
Press releases and press kits are often pieces of witch part of marketing? - correct answer
✔✔Media Relations
Marketing Study Guide
The comprehensive process of communicating an operations message to potential guests is... -
correct answer ✔✔Marketing
What is Marketing Planning? - correct answer ✔✔The steps marketers must take to sell a
product or services
Advertising, sales promotions, personal selling, public relations, and direct marketing are all
elements of the... - correct answer ✔✔Promotional Mix
In a SWOT analysis for an operation, what does the "O" stand for? - correct answer
✔✔Opportunities
Treating everyone in the market as having the same needs and wants is conidered... - correct
answer ✔✔Mass Marketing
A sales promotion that involves a special enterainment component is known as (a) - correct
answer ✔✔Special Event
What Type(s) of sales promotion involve(s) the use of a game or other program to give the guest
a prize? - correct answer ✔✔Contests and Sweepstakes
When you use public relations to interact with people in the local area to create awareness of
and trust for an organization, this is referred to as... - correct answer ✔✔Community Relations
Press releases and press kits are often pieces of witch part of marketing? - correct answer
✔✔Media Relations
