RTF Examination II (2026/2027) – Correctly Answered
According to Professor Charles Ramirez-Berg's lecture, the ____________ gives the most visual
information to the audience. - correct answer ✔✔medium shot
According to the reading by Professor Charles Ramirez-Berg ("A Taxonomy of Alternative Film
Plots"), the ____________ describes the increasing occurrence of alternative narrative
strategies within contemporary fiction filmmaking. - correct answer ✔✔Tarantino Effect
According to the lecture by Prof. Charles Ramirez Berg, the basic unit of film construction is
the________. The way the basic units are arranged next to each other is called
______________. - correct answer ✔✔shot, progression
According to the reading by Professor Charles Ramirez Berg ("A Taxonomy of Alternative Film
Plots"), films in the _______ category can be characterized by the presence of multiple
characters in different times and/or spaces and separate, goal-driven plots (usually no more
than 4) that never intersect. - correct answer ✔✔parallel plot
The film you are watching has lots of very short takes edited together to create a scene. Some
of the individual shots don't make sense in the story, but seem to tell you something
symbolically about what is happening. What technique are you watching? - correct answer
✔✔Soviet Montage
According to Dr. Straubhaar's lecture on advertising, product placement is the __________of
products as part of content of film or television shows. - correct answer ✔✔embedded
marketing
According to Professor Straubhaar's lecture on "Advertising", an advantage of using product
placement as an advertising strategy is __________. - correct answer ✔✔that people cannot
block out the advertisement using any technical means
, Though it has taken different forms, advertising has existed longer than film, television, radio,
and many other media industries. What is considered the original kind of advertising? - correct
answer ✔✔The handbill produced in the 15th century.
Digital technology has offered new ways for consumers to bypass advertisers. According to Dr.
Straubhaar's lecture, what is one way that advertisers have responded? - correct answer
✔✔Advertisers work with media producers to integrate their products into the storylines and
narratives of films and television shows.
Which of the following would be a good way to increase a brand's ubiquity and repetition? -
correct answer ✔✔A popular beer becomes a major sponsor of a Major League Baseball team,
receiving ample advertising space in the ballpark where a large number of people can see it
over and over again
The ARPANET program developed the earliest version of the wireless networked computing (the
model for what would become the Internet) in 1972. What was their main intention in creating
this network? - correct answer ✔✔To improve coordination between different researchers
working on US Department of Defense projects.
According to Professor Straubhaar's lecture on "Internet Turning Points", which of the following
is true after the Internet was established? - correct answer ✔✔More innovations related to the
Internet came from military scientists
The Internet began to get regulated by international bodies like the UN
The Internet became commercialized and privatized.
Many colleges set up Facebook accounts for their communities
commercialized and privatized
In the early days of the personal computer _______________ were email communities of like-
minded people. - correct answer ✔✔Listservs
According to Professor Charles Ramirez-Berg's lecture, the ____________ gives the most visual
information to the audience. - correct answer ✔✔medium shot
According to the reading by Professor Charles Ramirez-Berg ("A Taxonomy of Alternative Film
Plots"), the ____________ describes the increasing occurrence of alternative narrative
strategies within contemporary fiction filmmaking. - correct answer ✔✔Tarantino Effect
According to the lecture by Prof. Charles Ramirez Berg, the basic unit of film construction is
the________. The way the basic units are arranged next to each other is called
______________. - correct answer ✔✔shot, progression
According to the reading by Professor Charles Ramirez Berg ("A Taxonomy of Alternative Film
Plots"), films in the _______ category can be characterized by the presence of multiple
characters in different times and/or spaces and separate, goal-driven plots (usually no more
than 4) that never intersect. - correct answer ✔✔parallel plot
The film you are watching has lots of very short takes edited together to create a scene. Some
of the individual shots don't make sense in the story, but seem to tell you something
symbolically about what is happening. What technique are you watching? - correct answer
✔✔Soviet Montage
According to Dr. Straubhaar's lecture on advertising, product placement is the __________of
products as part of content of film or television shows. - correct answer ✔✔embedded
marketing
According to Professor Straubhaar's lecture on "Advertising", an advantage of using product
placement as an advertising strategy is __________. - correct answer ✔✔that people cannot
block out the advertisement using any technical means
, Though it has taken different forms, advertising has existed longer than film, television, radio,
and many other media industries. What is considered the original kind of advertising? - correct
answer ✔✔The handbill produced in the 15th century.
Digital technology has offered new ways for consumers to bypass advertisers. According to Dr.
Straubhaar's lecture, what is one way that advertisers have responded? - correct answer
✔✔Advertisers work with media producers to integrate their products into the storylines and
narratives of films and television shows.
Which of the following would be a good way to increase a brand's ubiquity and repetition? -
correct answer ✔✔A popular beer becomes a major sponsor of a Major League Baseball team,
receiving ample advertising space in the ballpark where a large number of people can see it
over and over again
The ARPANET program developed the earliest version of the wireless networked computing (the
model for what would become the Internet) in 1972. What was their main intention in creating
this network? - correct answer ✔✔To improve coordination between different researchers
working on US Department of Defense projects.
According to Professor Straubhaar's lecture on "Internet Turning Points", which of the following
is true after the Internet was established? - correct answer ✔✔More innovations related to the
Internet came from military scientists
The Internet began to get regulated by international bodies like the UN
The Internet became commercialized and privatized.
Many colleges set up Facebook accounts for their communities
commercialized and privatized
In the early days of the personal computer _______________ were email communities of like-
minded people. - correct answer ✔✔Listservs
