COMPREHENSIVE BEHAVIORAL SCIENCE
REVIEW SHEET FULL SOLUTIONS
●● What is the scientific method?
Answer: A systematic approach to gathering data and explaining
behavior.
●● What does psychological science rely on?
Answer: Scientific evidence accumulated through research.
●● Why do psychologists prefer scientific methods over common sense?
Answer: Common sense can lead to inaccurate conclusions about
behavior.
●● What is the content of science?
Answer: The facts and knowledge we learn in various scientific fields.
●● What is the process of science?
Answer: The systematic activity of gathering data and offering
explanations.
,●● What is methodology in psychological research?
Answer: The scientific techniques used to collect and evaluate
psychological data.
●● How do psychologists study perception?
Answer: By collecting data in formal laboratory experiments.
●● What is confirmation bias?
Answer: The tendency to favor information that confirms existing
beliefs.
●● What are some non-scientific sources of data in psychology?
Answer: Friends, relatives, media reports, and personal beliefs.
●● What is the impact of attractive sources on belief acceptance?
Answer: We are more likely to believe information from attractive or
high-status individuals.
●● What did the study by North, Hargreaves, and McKendrick (1999)
demonstrate?
Answer: Music can influence consumer choices without awareness of
the influence.
, ●● What is a common error made by common sense psychologists?
Answer: Overlooking situational data in favor of trait explanations.
●● What is a trait theorist?
Answer: Someone who explains behavior based on assigned traits rather
than situational factors.
●● What is the role of systematic observation in psychological research?
Answer: To ensure accurate and reliable data collection.
●● How do psychologists gather data in natural settings?
Answer: By observing and recording people's behavior in their everyday
environments.
●● What is the significance of controlled laboratory conditions in
research?
Answer: They allow for precise information gathering and control over
variables.
●● What is the relationship between commonsense psychology and
scientific psychology?
Answer: Commonsense psychology often leads to incorrect assumptions
about cause and effect.