Which stages can be most influenced by social media marketing?
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- awareness
- interest
What campaign elements need to be configured in Google Ads when setting up an
optimized search campaign?
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, - Select a location and language to target
- Select the objective for the campaign
Why is it important to develop a content marketing strategy?
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- sets out project objectives and scope
- determines the content needs of your target audience
What is GDPR - General Data Protection Regulation?
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this regulation requires business to protect the personal data and privacy
of the European Union citizens
what is digital marketing
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the use of new media or digital technology to achieve marketing and
business goals
Segmentation involves grouping similar users together and sending each group
relevant content.
,What are examples of typical categories you can use to segment a list of email
subscribers?
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- demographics
- purchase history
CONVERSION can be improved by website optimization BY:
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making it simple for users to take actions like completing a purchase of
filling in a contact form
calculation for forecasting an outcome for traffic
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budget/cpc
Match each post-click on-page element with the best way of optimizing it.
headings
images
main copy
add a description in the alt text
, don't repeat keywords too often
tailor keywords to the page theme
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headings - tailor keywords to the page theme
images - add a description in the alt text
main copy - don't repeat keywords too often
examples of owned media
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- blog
- social media account
- website
features of long-tail keywords
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easier to rank, harder to research
Considerations of UX design
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Give this one a try later!
- awareness
- interest
What campaign elements need to be configured in Google Ads when setting up an
optimized search campaign?
Give this one a try later!
, - Select a location and language to target
- Select the objective for the campaign
Why is it important to develop a content marketing strategy?
Give this one a try later!
- sets out project objectives and scope
- determines the content needs of your target audience
What is GDPR - General Data Protection Regulation?
Give this one a try later!
this regulation requires business to protect the personal data and privacy
of the European Union citizens
what is digital marketing
Give this one a try later!
the use of new media or digital technology to achieve marketing and
business goals
Segmentation involves grouping similar users together and sending each group
relevant content.
,What are examples of typical categories you can use to segment a list of email
subscribers?
Give this one a try later!
- demographics
- purchase history
CONVERSION can be improved by website optimization BY:
Give this one a try later!
making it simple for users to take actions like completing a purchase of
filling in a contact form
calculation for forecasting an outcome for traffic
Give this one a try later!
budget/cpc
Match each post-click on-page element with the best way of optimizing it.
headings
images
main copy
add a description in the alt text
, don't repeat keywords too often
tailor keywords to the page theme
Give this one a try later!
headings - tailor keywords to the page theme
images - add a description in the alt text
main copy - don't repeat keywords too often
examples of owned media
Give this one a try later!
- blog
- social media account
- website
features of long-tail keywords
Give this one a try later!
easier to rank, harder to research
Considerations of UX design
Give this one a try later!