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DIGITAL MARKETING INSTITUTE EXAM PREP || WITH 100% ERRORLESS ANSWERS

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DIGITAL MARKETING INSTITUTE EXAM PREP || WITH 100% ERRORLESS ANSWERS

Institution
DIGITAL INSTITUTE
Course
DIGITAL INSTITUTE

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Which stages can be most influenced by social media marketing?


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- awareness
- interest




What campaign elements need to be configured in Google Ads when setting up an
optimized search campaign?


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, - Select a location and language to target
- Select the objective for the campaign




Why is it important to develop a content marketing strategy?


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- sets out project objectives and scope
- determines the content needs of your target audience




What is GDPR - General Data Protection Regulation?


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this regulation requires business to protect the personal data and privacy
of the European Union citizens




what is digital marketing


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the use of new media or digital technology to achieve marketing and
business goals




Segmentation involves grouping similar users together and sending each group
relevant content.

,What are examples of typical categories you can use to segment a list of email
subscribers?


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- demographics
- purchase history




CONVERSION can be improved by website optimization BY:


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making it simple for users to take actions like completing a purchase of
filling in a contact form




calculation for forecasting an outcome for traffic


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budget/cpc




Match each post-click on-page element with the best way of optimizing it.


headings
images
main copy


add a description in the alt text

, don't repeat keywords too often
tailor keywords to the page theme


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headings - tailor keywords to the page theme
images - add a description in the alt text
main copy - don't repeat keywords too often




examples of owned media


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- blog
- social media account
- website




features of long-tail keywords


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easier to rank, harder to research




Considerations of UX design


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Institution
DIGITAL INSTITUTE
Course
DIGITAL INSTITUTE

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