1. What is Braze primarily used for?
A. Data warehousing
B. Customer engagement and marketing automation
C. Social media scheduling
D. E-commerce transaction processing
2. Which of the following best describes a Canvas in Braze?
A. A visual tool for building multi-step customer journeys
B. A dashboard for viewing revenue metrics
C. An A/B testing framework for email only
D. A data import interface
3. What is a Segment in Braze?
A. A subset of users grouped by defined criteria
B. A type of push notification
C. A campaign scheduling feature
D. A billing unit in Braze
4. Which channel is NOT natively supported by Braze?
A. Push notifications
B. SMS
C. Television broadcast
D. In-app messages
,5. What does MAU stand for in Braze?
A. Monthly Active Users
B. Maximum Attributed Units
C. Mobile Application Utilities
D. Managed Audience Users
6. What is the purpose of the Braze SDK?
A. To connect Braze with external data sources only
B. To enable Braze to collect user data and deliver messages via mobile and
web apps
C. To manage billing and subscription plans
D. To create server-to-server integrations exclusively
7. Which attribute type would you use to store a user's preferred language?
A. Event property
B. Custom attribute
C. Purchase property
D. Campaign tag
8. What is a Custom Event in Braze?
A. A scheduled campaign sent to all users
B. An action a user takes that is tracked and logged by Braze
C. A template for creating new user profiles
D. A built-in Braze lifecycle event
9. In Braze, what is Liquid?
A. A data encryption protocol
B. A templating language used to personalise messages
C. A type of in-app message layout
D. A feature for managing user consent
10. Which of the following is a valid use case for Liquid in Braze?
, A. Building API integrations
B. Configuring SDK settings
C. Personalising message content with user attributes
D. Setting campaign send times
11. What is the difference between a Campaign and a Canvas in Braze?
A. Campaigns support multiple steps; Canvas is single-step only
B. Campaigns are single-message sends; Canvas supports multi-step
journeys
C. Canvas is limited to email; Campaigns support all channels
D. There is no difference
12. Which of the following is a Canvas entry condition?
A. Users must have made a purchase in the past 30 days
B. Users must be located in a specific country
C. Users must belong to a Segment or meet filter criteria
D. All of the above
13. What is the purpose of an Action Path step in Canvas?
A. To delay users for a specified time period
B. To split users based on actions they perform after entering the step
C. To send a push notification to all users
D. To add users to a new segment
14. What does the Audience Path step in Canvas allow you to do?
A. Split users based on audience-level filters or segment membership
B. Send personalised emails to all users
C. Add custom events to user profiles
D. Create new campaigns from within Canvas
15. What does 'Conversion Event' refer to in Braze?
A. A user converting from a free to paid plan
, B. A defined action a user takes that counts as a successful outcome for a
campaign or Canvas
C. An event that fires when a user opens an email
D. A billing trigger in the Braze platform
16. Which of the following best describes Braze's Connected Content feature?
A. A way to link multiple campaigns together
B. A feature that dynamically pulls external data into messages at send
time
C. A tool for connecting Braze to social media platforms
D. A method for syncing user profiles between apps
17. What is a Currents integration in Braze used for?
A. Sending push notifications at scale
B. Exporting Braze engagement data in real time to external data partners
C. Creating custom segments using machine learning
D. Managing in-app message templates
18. Which of the following Braze features allows you to test two versions of a
message against each other?
A. Canvas Variant Test
B. A/B Testing
C. Conversion Event
D. Multivariate Messaging
19. What is Intelligent Timing in Braze?
A. A feature that automatically delays campaigns until budget approval
B. A feature that sends messages to each user at their most likely
engagement time
C. A tool that limits message frequency
D. A real-time event trigger system
20. What does Frequency Capping do in Braze?
A. Data warehousing
B. Customer engagement and marketing automation
C. Social media scheduling
D. E-commerce transaction processing
2. Which of the following best describes a Canvas in Braze?
A. A visual tool for building multi-step customer journeys
B. A dashboard for viewing revenue metrics
C. An A/B testing framework for email only
D. A data import interface
3. What is a Segment in Braze?
A. A subset of users grouped by defined criteria
B. A type of push notification
C. A campaign scheduling feature
D. A billing unit in Braze
4. Which channel is NOT natively supported by Braze?
A. Push notifications
B. SMS
C. Television broadcast
D. In-app messages
,5. What does MAU stand for in Braze?
A. Monthly Active Users
B. Maximum Attributed Units
C. Mobile Application Utilities
D. Managed Audience Users
6. What is the purpose of the Braze SDK?
A. To connect Braze with external data sources only
B. To enable Braze to collect user data and deliver messages via mobile and
web apps
C. To manage billing and subscription plans
D. To create server-to-server integrations exclusively
7. Which attribute type would you use to store a user's preferred language?
A. Event property
B. Custom attribute
C. Purchase property
D. Campaign tag
8. What is a Custom Event in Braze?
A. A scheduled campaign sent to all users
B. An action a user takes that is tracked and logged by Braze
C. A template for creating new user profiles
D. A built-in Braze lifecycle event
9. In Braze, what is Liquid?
A. A data encryption protocol
B. A templating language used to personalise messages
C. A type of in-app message layout
D. A feature for managing user consent
10. Which of the following is a valid use case for Liquid in Braze?
, A. Building API integrations
B. Configuring SDK settings
C. Personalising message content with user attributes
D. Setting campaign send times
11. What is the difference between a Campaign and a Canvas in Braze?
A. Campaigns support multiple steps; Canvas is single-step only
B. Campaigns are single-message sends; Canvas supports multi-step
journeys
C. Canvas is limited to email; Campaigns support all channels
D. There is no difference
12. Which of the following is a Canvas entry condition?
A. Users must have made a purchase in the past 30 days
B. Users must be located in a specific country
C. Users must belong to a Segment or meet filter criteria
D. All of the above
13. What is the purpose of an Action Path step in Canvas?
A. To delay users for a specified time period
B. To split users based on actions they perform after entering the step
C. To send a push notification to all users
D. To add users to a new segment
14. What does the Audience Path step in Canvas allow you to do?
A. Split users based on audience-level filters or segment membership
B. Send personalised emails to all users
C. Add custom events to user profiles
D. Create new campaigns from within Canvas
15. What does 'Conversion Event' refer to in Braze?
A. A user converting from a free to paid plan
, B. A defined action a user takes that counts as a successful outcome for a
campaign or Canvas
C. An event that fires when a user opens an email
D. A billing trigger in the Braze platform
16. Which of the following best describes Braze's Connected Content feature?
A. A way to link multiple campaigns together
B. A feature that dynamically pulls external data into messages at send
time
C. A tool for connecting Braze to social media platforms
D. A method for syncing user profiles between apps
17. What is a Currents integration in Braze used for?
A. Sending push notifications at scale
B. Exporting Braze engagement data in real time to external data partners
C. Creating custom segments using machine learning
D. Managing in-app message templates
18. Which of the following Braze features allows you to test two versions of a
message against each other?
A. Canvas Variant Test
B. A/B Testing
C. Conversion Event
D. Multivariate Messaging
19. What is Intelligent Timing in Braze?
A. A feature that automatically delays campaigns until budget approval
B. A feature that sends messages to each user at their most likely
engagement time
C. A tool that limits message frequency
D. A real-time event trigger system
20. What does Frequency Capping do in Braze?
