1 of 26
Definition
Argues that although women worldwide are heavily
stereotyped by the media they use the internet and digital
communication as a forum for support when they face
discrimination and inequality. e.g. Everyday Sexism Project
- A message board where women can share experiences
of discrimination and abuse
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Connell Nakuamura
Oakley McIntosh
, 2 of 26
Definition
Studied consumption and the 'new man'. He saw a shift in
attitudes towards men which was influenced by the
sexualisation of the male body. He also found a rise in
consumption patterns in men's fashion and toiletries.
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Nixon Jackson
Mort Weeks
3 of 26
Term
McRobbie
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Argues that in Western cultures the role of a homosexual male involves
certain expectations or cultural characteristics, once a male has accepted
the label of "homosexual" he will start to fulfil these expectations.
, Argues that the labour market has a gendered character, there are jobs
for men and jobs for women, clearly shown by 'horizontal and vertical
segregation'.
Theme parks and pubs - Evidence of sexual harassment, horizontal and
vertical segregation.
Argues that there are a range of masculine identities but that hegemonic
masculinity is the most common and reinforced most strongly. He also
identifies subordinate masculinity which he links to homosexuals and
marginalised masculinity which he links to unemployed men. (complicit,
subordinate, marginalised and hegemonic)
Suggests that the position of women is structurally different from
men. She supports the concepts of 'culture of femininity and '
bedroom culture'. Girls are socialised in the protective environment
of the home and boys are given more freedom.
4 of 26
Term
Rich
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Argues that gender socialisation takes place in 4 ways ( Manipulation,
Canalisation, Verbal Appellations and Domestic Activities) and that
Definition
Argues that although women worldwide are heavily
stereotyped by the media they use the internet and digital
communication as a forum for support when they face
discrimination and inequality. e.g. Everyday Sexism Project
- A message board where women can share experiences
of discrimination and abuse
Give this one a try later!
Connell Nakuamura
Oakley McIntosh
, 2 of 26
Definition
Studied consumption and the 'new man'. He saw a shift in
attitudes towards men which was influenced by the
sexualisation of the male body. He also found a rise in
consumption patterns in men's fashion and toiletries.
Give this one a try later!
Nixon Jackson
Mort Weeks
3 of 26
Term
McRobbie
Give this one a try later!
Argues that in Western cultures the role of a homosexual male involves
certain expectations or cultural characteristics, once a male has accepted
the label of "homosexual" he will start to fulfil these expectations.
, Argues that the labour market has a gendered character, there are jobs
for men and jobs for women, clearly shown by 'horizontal and vertical
segregation'.
Theme parks and pubs - Evidence of sexual harassment, horizontal and
vertical segregation.
Argues that there are a range of masculine identities but that hegemonic
masculinity is the most common and reinforced most strongly. He also
identifies subordinate masculinity which he links to homosexuals and
marginalised masculinity which he links to unemployed men. (complicit,
subordinate, marginalised and hegemonic)
Suggests that the position of women is structurally different from
men. She supports the concepts of 'culture of femininity and '
bedroom culture'. Girls are socialised in the protective environment
of the home and boys are given more freedom.
4 of 26
Term
Rich
Give this one a try later!
Argues that gender socialisation takes place in 4 ways ( Manipulation,
Canalisation, Verbal Appellations and Domestic Activities) and that
