MEDSTUDY.COM
Test Bank for
Information
Technology for
Management
Advancing
Sustainable, Profitable
Business Growth, 11e
Efraim Turban, Carol
Pollard, Gregory
Wood (All Chapters)
,MEDSTUDY.COM
Chapter 1: Disruptive IT Impacts Companies, Competition,
and Careers
Test Bank
Multiple Choice
1. In the early stages of a startup like Uber, valuation is based heavily on the company’s
.
a. technology
b. present value
c. growth potential
d. assets
Answer: C
Difficulty: Medium
Section Reference: Chapter Snapshot and Opening Case
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
2. are data visualizations that display the current status of key performance indicators
in easy-to-understand formats:
a. Predictions
b. Dashboards
c. Digital models
d. Real-time reports
Answer: B
Difficulty: Easy
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
3. A top concern of well-established corporations, global financial institutions, born-on-the-
Web retailers, and government agencies is how to design their digital business models in
order to do all of the following, except:
1
,MEDSTUDY.COM
a. Deliver an incredible customer experience
b. Improve profitability
c. Implement cloud computing
d. Increase market share
Answer: C
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Analytic skills
4. Forrester research repeatedly confirms there is a strong relationship between the quality of a
firm's , which in turn increases revenue.
a. Mobile apps and business transactions
b. IoT capabilities and KPIs
c. Business model and marketing efforts
d. Customer experience and loyalty
Answer: D
Difficulty: Hard
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
5. Market conditions and technological innovations leading to On-Demand services include all
the following except:
a. smartphone-connected consumers
b. private data centers
c. simple and secure purchasing power
d. location-based services
Answer: A
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
6. Business models designed to serve today’s on-demand economy are based on time,
convenience, and service.
2
, MEDSTUDY.COM
a. location-based
b. website
c. customer
d. personalized
Answer: A
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
7. Machine-to-machine (M2M) technology enables sensor-embedded products to share reliable
real-time data .
a. over short distances
b. via radio signals
c. using cloud services
d. via databases
Answer: B
Difficulty: Hard
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe innovating technologies and explain how they are disrupting
enterprises.
AACSB: Reflective thinking skills
8. An estimated % of big data are unstructured.
a. 25
b. 33
c. 50
d. 80
Answer: D
Difficulty: Medium
Section Reference: IT Innovation and Disruption
Learning Objective: Describe innovating technologies and explain how they are disrupting
enterprises.
AACSB: Reflective thinking skills
9. All of the following are examples of the influence of social, mobile, and cloud technologies
except .
3
Test Bank for
Information
Technology for
Management
Advancing
Sustainable, Profitable
Business Growth, 11e
Efraim Turban, Carol
Pollard, Gregory
Wood (All Chapters)
,MEDSTUDY.COM
Chapter 1: Disruptive IT Impacts Companies, Competition,
and Careers
Test Bank
Multiple Choice
1. In the early stages of a startup like Uber, valuation is based heavily on the company’s
.
a. technology
b. present value
c. growth potential
d. assets
Answer: C
Difficulty: Medium
Section Reference: Chapter Snapshot and Opening Case
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
2. are data visualizations that display the current status of key performance indicators
in easy-to-understand formats:
a. Predictions
b. Dashboards
c. Digital models
d. Real-time reports
Answer: B
Difficulty: Easy
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
3. A top concern of well-established corporations, global financial institutions, born-on-the-
Web retailers, and government agencies is how to design their digital business models in
order to do all of the following, except:
1
,MEDSTUDY.COM
a. Deliver an incredible customer experience
b. Improve profitability
c. Implement cloud computing
d. Increase market share
Answer: C
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Analytic skills
4. Forrester research repeatedly confirms there is a strong relationship between the quality of a
firm's , which in turn increases revenue.
a. Mobile apps and business transactions
b. IoT capabilities and KPIs
c. Business model and marketing efforts
d. Customer experience and loyalty
Answer: D
Difficulty: Hard
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
5. Market conditions and technological innovations leading to On-Demand services include all
the following except:
a. smartphone-connected consumers
b. private data centers
c. simple and secure purchasing power
d. location-based services
Answer: A
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
6. Business models designed to serve today’s on-demand economy are based on time,
convenience, and service.
2
, MEDSTUDY.COM
a. location-based
b. website
c. customer
d. personalized
Answer: A
Difficulty: Medium
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe how the On-Demand economy is changing the way that business is
conducted.
AACSB: Technology
7. Machine-to-machine (M2M) technology enables sensor-embedded products to share reliable
real-time data .
a. over short distances
b. via radio signals
c. using cloud services
d. via databases
Answer: B
Difficulty: Hard
Section Reference: Doing Business in the On-Demand Economy
Learning Objective: Describe innovating technologies and explain how they are disrupting
enterprises.
AACSB: Reflective thinking skills
8. An estimated % of big data are unstructured.
a. 25
b. 33
c. 50
d. 80
Answer: D
Difficulty: Medium
Section Reference: IT Innovation and Disruption
Learning Objective: Describe innovating technologies and explain how they are disrupting
enterprises.
AACSB: Reflective thinking skills
9. All of the following are examples of the influence of social, mobile, and cloud technologies
except .
3
