RE Marketing SAE Course Exam Questions & Answers Test QUESTIONS
AND VERIFIED SOLUTIONS |2026| ELABORATED &DETAILED
ANSWERS
Four reasons why a house does NOT sell - (answer)Condition, Location, Marketing Plan, Price
Four psychological steps of a sale (AIDA) - (answer)Attention, Interest, Desire, Action
Three ways sales agents add value to the buying process - (answer)Counseling- Assist buyer in acquiring
and interpreting information about the property and its condition.
Negotiating- Help buyer arrive at a realistic offer for the property & assist in planning negotiating
strategy. Advise them about financing options.
Managing the Transaction- Guide the buyers through the complicated paperwork of a real estate
transaction & help ensure the closing stays on time.
Four P's of marketing - (answer)Product, Promotion, Price & Place
Do not recommend that clients _____ their properties above what the area can bear. - (answer)Price
Applying the principle of ________ to real estate sales, one assumes that rational buyers will pay no
more for one property than they would for a comparable property. - (answer)Substitution
Which of the following is the best definition of marketing?
a. Qualifying a buyer by a licensed loan officer
b. Giving confidence to a seller
c. Matching human needs with goods or services
d. Comparing properties for current market value - (answer)C
AIDA - Desire - (answer)The buyer beings to picture themselves in the home, enjoying its amenities.
They may even start imagining their furniture & artwork in the home.
, RE Marketing SAE Course Exam Questions & Answers Test QUESTIONS
AND VERIFIED SOLUTIONS |2026| ELABORATED &DETAILED
ANSWERS
____ are tangible, measurable objectives that you genuinely want to accomplish. They should be
attainable, flexible, measurable & have a time-frame. - (answer)Goals
_____ is marketing that uses visual design and color to attract the eye of potential clients. -
(answer)Branding
Four types of buyers in a given area - (answer)(1) first time home buyers
(2) Buyers who are changing homes in a particular area or "moving up"
(3) Investors
(4) Relocators
To be an effective problem solver, a real estate agent should understand the __________ involved in a
sale.
A. Amenities
B. Psychological Steps
C. Physiological Steps
D. Branding - (answer)B
In which emotional phase is the buyer ready to buy?
A. Attention
B. Interest
C. Desire
D. Act - (answer)D
_________ are defined as expected benefits received as a result of ownership.
A. Goals
B. Amenities
AND VERIFIED SOLUTIONS |2026| ELABORATED &DETAILED
ANSWERS
Four reasons why a house does NOT sell - (answer)Condition, Location, Marketing Plan, Price
Four psychological steps of a sale (AIDA) - (answer)Attention, Interest, Desire, Action
Three ways sales agents add value to the buying process - (answer)Counseling- Assist buyer in acquiring
and interpreting information about the property and its condition.
Negotiating- Help buyer arrive at a realistic offer for the property & assist in planning negotiating
strategy. Advise them about financing options.
Managing the Transaction- Guide the buyers through the complicated paperwork of a real estate
transaction & help ensure the closing stays on time.
Four P's of marketing - (answer)Product, Promotion, Price & Place
Do not recommend that clients _____ their properties above what the area can bear. - (answer)Price
Applying the principle of ________ to real estate sales, one assumes that rational buyers will pay no
more for one property than they would for a comparable property. - (answer)Substitution
Which of the following is the best definition of marketing?
a. Qualifying a buyer by a licensed loan officer
b. Giving confidence to a seller
c. Matching human needs with goods or services
d. Comparing properties for current market value - (answer)C
AIDA - Desire - (answer)The buyer beings to picture themselves in the home, enjoying its amenities.
They may even start imagining their furniture & artwork in the home.
, RE Marketing SAE Course Exam Questions & Answers Test QUESTIONS
AND VERIFIED SOLUTIONS |2026| ELABORATED &DETAILED
ANSWERS
____ are tangible, measurable objectives that you genuinely want to accomplish. They should be
attainable, flexible, measurable & have a time-frame. - (answer)Goals
_____ is marketing that uses visual design and color to attract the eye of potential clients. -
(answer)Branding
Four types of buyers in a given area - (answer)(1) first time home buyers
(2) Buyers who are changing homes in a particular area or "moving up"
(3) Investors
(4) Relocators
To be an effective problem solver, a real estate agent should understand the __________ involved in a
sale.
A. Amenities
B. Psychological Steps
C. Physiological Steps
D. Branding - (answer)B
In which emotional phase is the buyer ready to buy?
A. Attention
B. Interest
C. Desire
D. Act - (answer)D
_________ are defined as expected benefits received as a result of ownership.
A. Goals
B. Amenities
