MKT 3308 Chapter 17 Exam Questions
With Verified Answers
The press forms a part of the external audience for all the public relations
activities of a manufacturing firm. - ANSWER True
Marketing public relations helps in improving the overall ROI by reducing overall
marketing costs. - ANSWER True
Auto Inc. has come up with a new series of ads to promote the use of seat belts.
It has also invested in various billboards across New York City and Chicago for
the same purpose. This is an example of: - ANSWER advocacy advertising
Which of the following statements is true of publicity? - ANSWER It can make or
break a product or even a company.
Most companies prepare annual reports to - ANSWER Generate more
investments
Which of the following correctly states a disadvantage associated with
marketing public relations (MPRs)? - ANSWER It is difficult to tie in slogans and
other advertising devices.
A new form of public relations has involved as an intersection between functions
like social media and influencer marketing with traditional public relation
activities. Is it called - ANSWER Digital public relations
A publicity piece designed to be aired as a news story is known as: - ANSWER
video news release
An important function in an IMC program may include public relations for
corporate image advertising or publicity management. Public relations is
designed to promote the organization as well as products and services; it is less
philanthropic and more - ANSWER Marketing oriented
Mary was asked to go through the press release and other PR activities related
to the launch of Pluto Corporation's new phone. She was then asked to
determine the trends and perceptions relating to the product. Which of the
following methods of measuring the effectiveness of marketing public relations
is being employed here? - ANSWER Media content analysis
, Publicity ensures Accuracy of information because the company controls the
message. - ANSWER False
Successful public relations efforts may indirectly lead to - ANSWER Increase
friendliness
Which of the following statements is true of PR and publicity? - ANSWER
Publicity is a short-term strategy unlike public relations.
Public relations is concerned with peoples attitudes toward a firm or specific
issue beyond those directed at a product or service. - ANSWER True
The bulletin board of Tales and You, A children's publishing company, contains
an article that congratulated The organization for achieving 1 million cells and
appreciated everyone for their efforts. This piece of public relations targeted the
- ANSWER Employees of the firm
Survey research involves qualitatively Assessing customers attitudes toward
the product or brand. - ANSWER True
Which of the following is an objective of corporate advertising? - ANSWER
Creating a positive image for the firm
Before shipping it's new Tablet, Samsung created a great deal of anticipation
through public relations. Upon the release of Samsung tablet, customer stated
waiting in lines for hours to on the next Sam side elevation. Which of the
following ways did marketing public relations add value to the integrated
marketing program? - ANSWER Buy building marketplace excitement before
media advertising breaks
Public Relations - ANSWER the management Function which evaluates public
attitudes, identifies the policies and procedures of an organization with the
public interest, and execute a program of action in communication to earn
public understanding and acceptance.
Public relations stages - ANSWER 1. The determination in the valuation of public
attitudes.
2. The identification of policies and procedures of an organization with a public
interest.
3. The development and execution of a communications program designed to
bring about public understanding and acceptance.
The new role of PR - ANSWER broader and more marketing-oriented
perspective; promote the organization and its products or services; PR operates
With Verified Answers
The press forms a part of the external audience for all the public relations
activities of a manufacturing firm. - ANSWER True
Marketing public relations helps in improving the overall ROI by reducing overall
marketing costs. - ANSWER True
Auto Inc. has come up with a new series of ads to promote the use of seat belts.
It has also invested in various billboards across New York City and Chicago for
the same purpose. This is an example of: - ANSWER advocacy advertising
Which of the following statements is true of publicity? - ANSWER It can make or
break a product or even a company.
Most companies prepare annual reports to - ANSWER Generate more
investments
Which of the following correctly states a disadvantage associated with
marketing public relations (MPRs)? - ANSWER It is difficult to tie in slogans and
other advertising devices.
A new form of public relations has involved as an intersection between functions
like social media and influencer marketing with traditional public relation
activities. Is it called - ANSWER Digital public relations
A publicity piece designed to be aired as a news story is known as: - ANSWER
video news release
An important function in an IMC program may include public relations for
corporate image advertising or publicity management. Public relations is
designed to promote the organization as well as products and services; it is less
philanthropic and more - ANSWER Marketing oriented
Mary was asked to go through the press release and other PR activities related
to the launch of Pluto Corporation's new phone. She was then asked to
determine the trends and perceptions relating to the product. Which of the
following methods of measuring the effectiveness of marketing public relations
is being employed here? - ANSWER Media content analysis
, Publicity ensures Accuracy of information because the company controls the
message. - ANSWER False
Successful public relations efforts may indirectly lead to - ANSWER Increase
friendliness
Which of the following statements is true of PR and publicity? - ANSWER
Publicity is a short-term strategy unlike public relations.
Public relations is concerned with peoples attitudes toward a firm or specific
issue beyond those directed at a product or service. - ANSWER True
The bulletin board of Tales and You, A children's publishing company, contains
an article that congratulated The organization for achieving 1 million cells and
appreciated everyone for their efforts. This piece of public relations targeted the
- ANSWER Employees of the firm
Survey research involves qualitatively Assessing customers attitudes toward
the product or brand. - ANSWER True
Which of the following is an objective of corporate advertising? - ANSWER
Creating a positive image for the firm
Before shipping it's new Tablet, Samsung created a great deal of anticipation
through public relations. Upon the release of Samsung tablet, customer stated
waiting in lines for hours to on the next Sam side elevation. Which of the
following ways did marketing public relations add value to the integrated
marketing program? - ANSWER Buy building marketplace excitement before
media advertising breaks
Public Relations - ANSWER the management Function which evaluates public
attitudes, identifies the policies and procedures of an organization with the
public interest, and execute a program of action in communication to earn
public understanding and acceptance.
Public relations stages - ANSWER 1. The determination in the valuation of public
attitudes.
2. The identification of policies and procedures of an organization with a public
interest.
3. The development and execution of a communications program designed to
bring about public understanding and acceptance.
The new role of PR - ANSWER broader and more marketing-oriented
perspective; promote the organization and its products or services; PR operates
