MKT 3308 Chapter 19 Exam Questions
With Correct Answers
A global consumer culture is one in which many consumers share ______,
regardless of the country in which they reside. - ANSWER Consumption values
Which of the following is a major factor in the globalization of markets? -
ANSWER Development of faster communication
In which of the following markets is the retail industry highly fragmented, so
there is less trade pressure for promotions? - ANSWER Southern Europe
Income levels and employment Rights of a countries population or determinants
of its ________ environment. - ANSWER Demographic
Lin, a student, is of the opinion that German beer is superior to American beer.
He believes that Germans knowledge of beer in the quality of the ingredients
used by German alcohol manufacturers are better than that of American
counterparts. This scenario is an example of _________ affect. - ANSWER
Country-of-origin
Isabella cosmetics, A global cosmetic brand, uses the same ad copy and tagline
for its ass across various countries but changes the models use for different
countries to appeal to the women in those countries. This is example of ________
advertising. - ANSWER Pattern advertising
A Balance of trade deficit occurs when the monetary value of a countries
exports exceeds that of its inputs. - ANSWER False
Complete Decentralization of the international advertising and promotion
functions is suitable when a company desires a constant image worldwide. -
ANSWER False
Data on a country's Economic environment can help companies plan and
campaigns by providing insight into the living standards and lifestyles of its
people. - ANSWER False
A disadvantage associated With a global marketing strategy is that it incurs high
marketing cost for a company as a result of increases in planning and control. -
ANSWER False
With Correct Answers
A global consumer culture is one in which many consumers share ______,
regardless of the country in which they reside. - ANSWER Consumption values
Which of the following is a major factor in the globalization of markets? -
ANSWER Development of faster communication
In which of the following markets is the retail industry highly fragmented, so
there is less trade pressure for promotions? - ANSWER Southern Europe
Income levels and employment Rights of a countries population or determinants
of its ________ environment. - ANSWER Demographic
Lin, a student, is of the opinion that German beer is superior to American beer.
He believes that Germans knowledge of beer in the quality of the ingredients
used by German alcohol manufacturers are better than that of American
counterparts. This scenario is an example of _________ affect. - ANSWER
Country-of-origin
Isabella cosmetics, A global cosmetic brand, uses the same ad copy and tagline
for its ass across various countries but changes the models use for different
countries to appeal to the women in those countries. This is example of ________
advertising. - ANSWER Pattern advertising
A Balance of trade deficit occurs when the monetary value of a countries
exports exceeds that of its inputs. - ANSWER False
Complete Decentralization of the international advertising and promotion
functions is suitable when a company desires a constant image worldwide. -
ANSWER False
Data on a country's Economic environment can help companies plan and
campaigns by providing insight into the living standards and lifestyles of its
people. - ANSWER False
A disadvantage associated With a global marketing strategy is that it incurs high
marketing cost for a company as a result of increases in planning and control. -
ANSWER False
