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MKTG 333 EXAM 3 QUESTIONS AND ANSWERS 2026 VERIFIED.

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MKTG 333 EXAM 3 QUESTIONS AND ANSWERS 2026 VERIFIED.

Institution
MKTG 333
Course
MKTG 333

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MKTG 333 EXAM 3 QUESTIONS AND
ANSWERS 2026 VERIFIED.



To enhance the chance for successful strategic alliances, the supply manager must:
A) ensure that price formulation and price escalator clauses are included in the contract terms
and conditions.
B) clearly establish what is required from the supplier and the penalties for failure to perform.
C) reinforce the notion that the supply manager can easily switch to another alliance if the
supplier fails to perform.
D) analyze the supplier's capability for e-procurement and ensure that the supplier can
effectively and efficiently manage online catalogs.
E) identify suppliers whose management views on quality and productivity match those of the
buying organization and have both parties establish expectations. - ANS E) identify suppliers
whose management views on quality and productivity match those of the buying organization
and have both parties establish expectations.


Strategic supply management is founded on the conviction that a significant contribution to
competitive edge is made by:
A) suppliers of operational and strategic goods and services.
B) suppliers, supply systems and buyer-supplier relationships
C) the supply management department and internal supply systems.
D) suppliers of strategic goods and services.

E) suppliers and the information systems used to manage relationships. - ANS B) suppliers,
supply systems and buyer-supplier relationships




@COPYRIGHT ALL RIGHTS RESERVED PAGE 1 OF 15

, Supply chain management effectiveness is driven primarily by the organization's ability to
manage the:
A) internal link between supply management and its internal customers.
B) internal link between supply management and senior management.
C) internal and external links of customers, the buying organization and suppliers.
D) external link between a buying organization and its key suppliers.

E) external link between a buying organization and its key customers. - ANS C) internal and
external links of customers, the buying organization and suppliers.


Which of the following is a result of forming a buyer-supplier partnership:
A) the amount of time committed to the buyer-supplier relationship is greatly reduced.
B) buyer-supplier relationships are greatly improved at the expense of internal relationships.
C) the buying organization can enjoy the benefits of horizontal integration without the
disadvantages.
D) the design process and the introduction of new designs is faster due to earlier supplier and
supply involvement.

E) significant quality improvements occur and total cost typically increases. - ANS D) the
design process and the introduction of new designs is faster due to earlier supplier and supply
involvement.


One of the assumptions on which the purchasing-supplier satisfaction model is based is that:
A) the satisfaction level cannot be assessed well enough to draw definitive conclusions.
B) the purchaser and supplier always have the same perceptions of the same relationship.
C) attempts to move to a different position fall only in the win-lose and win-win categories.
D) there are few tools and techniques available to move positions or improve stability.

E) an unsatisfied party may use various tools to improve the relationship. - ANS E) an
unsatisfied party may use various tools to improve the relationship.


If the buyer perceives a buyer-supplier relationship is in the desirable region on the purchaser-
supplier satisfaction matrix, but there are problems, the buyer is most likely to:
A) share information to find a mutual solution.

@COPYRIGHT ALL RIGHTS RESERVED PAGE 2 OF 15

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