5/21/26, 9:19 AM LSUS MBA 776 Exam 1 (Ch. 1-4) EXAM Questions and Answers (Verified Answers) Study Guide (latest version verified for accurac…
LSUS MBA 776 Exam 1 (Ch. 1-4) EXAM Questions
and Answers (Verified Answers) Study Guide
(latest version verified for accuracy) | 2025\2026
Latest!!
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Terms in this set (45)
Self-Reference Criterion (SRC) unconscious reference to one's own cultural values,
experiences, and knowledge as a basis for
decisions
Enthnocentrism the notion that people in one's own company,
culture, or country know best how to do things
Marketing the activity, set of institutions, and processes for
creating, communicating, delivering, and
exchanging offerings that have value for
customers, clients, partners, and society at large
International Marketing The performance of business activities designed to
plan, price, promote, and direct the flow of a
company's goods and services to consumers or
users in more than one nation for a profit.
https://quizlet.com/1182735749/lsus-mba-776-exam-1-ch-1-4-exam-questions-and-answers-verified-answers-study-guide-latest-version-verified-for-ac… 1/6
, 5/21/26, 9:19 AM LSUS MBA 776 Exam 1 (Ch. 1-4) EXAM Questions and Answers (Verified Answers) Study Guide (latest version verified for accurac…
Adaptation The ability to interpret effectively the influence and
impact of each of the uncontrollable environmental
elements on the marketing plan for each foreign
market in which they hope to do business
Stages of International Marketing 1. No Direct Foreign Marketing
Involvement 2. Infrequent Foreign Marketing
3. Regular Foreign Marketing
4. International Marketing
5. Global Marketing
No Direct Foreign Marketing A company that does not actively cultivate
customers outside the country
Infrequent Foreign Marketing A company with temporary surpluses caused by
variations in production levels or demand may
send their products for marketing overseas
Regular Foreign Marketing A firm with permanent productive capacity
devoted to the production of goods and services
to be marketed in foreign markets
International Marketing Companies in this stage are fully committed to and
involved in international marketing activities.
Global Marketing A marketing strategy that consciously addresses
customers, markets, and competition throughout
the world.
Controllable Elements product, price, promotion, distribution, and
research
https://quizlet.com/1182735749/lsus-mba-776-exam-1-ch-1-4-exam-questions-and-answers-verified-answers-study-guide-latest-version-verified-for-ac… 2/6
LSUS MBA 776 Exam 1 (Ch. 1-4) EXAM Questions
and Answers (Verified Answers) Study Guide
(latest version verified for accuracy) | 2025\2026
Latest!!
Save
Terms in this set (45)
Self-Reference Criterion (SRC) unconscious reference to one's own cultural values,
experiences, and knowledge as a basis for
decisions
Enthnocentrism the notion that people in one's own company,
culture, or country know best how to do things
Marketing the activity, set of institutions, and processes for
creating, communicating, delivering, and
exchanging offerings that have value for
customers, clients, partners, and society at large
International Marketing The performance of business activities designed to
plan, price, promote, and direct the flow of a
company's goods and services to consumers or
users in more than one nation for a profit.
https://quizlet.com/1182735749/lsus-mba-776-exam-1-ch-1-4-exam-questions-and-answers-verified-answers-study-guide-latest-version-verified-for-ac… 1/6
, 5/21/26, 9:19 AM LSUS MBA 776 Exam 1 (Ch. 1-4) EXAM Questions and Answers (Verified Answers) Study Guide (latest version verified for accurac…
Adaptation The ability to interpret effectively the influence and
impact of each of the uncontrollable environmental
elements on the marketing plan for each foreign
market in which they hope to do business
Stages of International Marketing 1. No Direct Foreign Marketing
Involvement 2. Infrequent Foreign Marketing
3. Regular Foreign Marketing
4. International Marketing
5. Global Marketing
No Direct Foreign Marketing A company that does not actively cultivate
customers outside the country
Infrequent Foreign Marketing A company with temporary surpluses caused by
variations in production levels or demand may
send their products for marketing overseas
Regular Foreign Marketing A firm with permanent productive capacity
devoted to the production of goods and services
to be marketed in foreign markets
International Marketing Companies in this stage are fully committed to and
involved in international marketing activities.
Global Marketing A marketing strategy that consciously addresses
customers, markets, and competition throughout
the world.
Controllable Elements product, price, promotion, distribution, and
research
https://quizlet.com/1182735749/lsus-mba-776-exam-1-ch-1-4-exam-questions-and-answers-verified-answers-study-guide-latest-version-verified-for-ac… 2/6
