DUTCH BROS MANIFESTO EXAM 2026/2027 Actual
Exam Complete Questions and Answers Detailed
Rationales Pass Guaranteed - A+ Graded
TABLE OF CONTENTS
Section 1 | Dutch Bros Company History & Mission | Q1 – Q10
Section 2 | The Dutch Bros Manifesto Core Principles | Q11 – Q20
Section 3 | Brand Standards & Customer Experience | Q21 – Q30
Section 4 | Speed, Quality & Operational Excellence | Q31 – Q40
Section 5 | Team Culture & Positive Energy | Q41 – Q50
Instructions: Choose the single best answer. Pass: 40 in 90 minutes.
══════════════════════════════════════
SECTION 1: DUTCH BROS COMPANY HISTORY & MISSION Q1 – Q10
══════════════════════════════════════
Question 1 of 50
A 24-year-old new hire named Jordan is sitting in the back office of a Dutch Bros stand
in Grants Pass during her first day of training. Her manager asks her to explain why the
company was founded in the first place, and Jordan wants to make sure she gets the
origin story right before sharing it with customers.
A. It was founded by two brothers who wanted to create a premium coffee brand
focused on artisanal roasting techniques.
B. It was founded by two brothers who wanted to share their love of coffee while
making a genuine connection with every person they served. ✓ CORRECT
C. It was founded by two brothers who wanted to compete directly with national coffee
chains through aggressive pricing.
D. It was founded by two brothers who wanted to build a franchise empire across the
Pacific Northwest.
Correct Answer: B
,Rationale: Dane and Travis Boersma founded Dutch Bros in 1992 in Grants Pass,
Oregon, with a mission centered on serving great coffee and making authentic human
connections, not on roasting techniques, price competition, or franchise expansion. The
artisanal roasting angle sounds plausible but misrepresents the brothers' original focus,
which was always about the people first. New hires often confuse the mission with
standard coffee industry goals, but the connection piece is what truly sets the brand
apart.
Question 2 of 50
A 31-year-old shift lead named Marcus is giving a tour to a group of high school
students job-shadowing at his stand in Redding, California. One student asks about the
meaning behind the company name, and Marcus wants to share the authentic story
rather than guessing.
A. The name comes from the Dutch tradition of windmill-powered coffee grinding.
B. The name comes from the brothers' Dutch heritage and their family nickname. ✓
CORRECT
C. The name comes from a popular coffee blend imported from the Netherlands.
D. The name comes from the founders' favorite town in Holland they visited as children.
Correct Answer: B
Rationale: The Boersma brothers are of Dutch descent, and "Dutch" became a family
nickname that naturally carried over into the business name when they started serving
coffee from a pushcart in 1992. The windmill and import stories sound charming but
are fabricated, and neither brother visited a Dutch town that inspired the name.
Understanding the genuine family roots helps baristas connect authentically when
customers ask about the brand story.
Question 3 of 50
,A 27-year-old assistant manager named Riley is reviewing company materials before a
quarterly stand meeting in Phoenix. She comes across a reference to the company's
official mission statement and wants to verify she is quoting it accurately for her
presentation.
A. To serve the highest quality coffee while maximizing shareholder value through rapid
expansion.
B. To make a massive difference, one cup at a time. ✓ CORRECT
C. To become the largest drive-through coffee chain in the United States by 2030.
D. To provide premium artisan beverages with industry-leading speed and consistency.
Correct Answer: B
Rationale: Dutch Bros' official mission statement is "To make a massive difference, one
cup at a time," reflecting the company's focus on individual impact rather than size,
speed, or financial metrics. The expansion and shareholder language sounds like a
typical corporate mission but contradicts the people-first philosophy. Managers who
quote the mission accurately set the tone for stand culture and remind the team why
they show up every day.
Question 4 of 50
A 22-year-old barista named Alex is working the window at a busy stand in Denver when
a regular customer asks how Dutch Bros grew from one pushcart to a national brand.
Alex wants to give an answer that honors the actual growth trajectory without
exaggerating or minimizing the journey.
A. The company grew through a series of aggressive acquisitions of competing coffee
chains.
B. The company grew organically through word-of-mouth and the brothers' commitment
to their original stand values. ✓ CORRECT
C. The company grew primarily through venture capital funding and rapid metropolitan
expansion.
, D. The company grew by converting existing convenience stores into Dutch Bros
locations.
Correct Answer: B
Rationale: Dutch Bros expanded through organic growth, starting with a single pushcart
in Grants Pass and building a cult following through genuine customer relationships and
consistent quality, not through acquisitions or conversions. While the company did
eventually go public, the foundational growth was grassroots and relationship-driven.
Baristas who understand this history can share it with pride and authenticity when
customers express curiosity.
Question 5 of 50
A 35-year-old regional coach named Taylor is conducting a training session for new
stand operators in Boise. She emphasizes that Dutch Bros is not just a coffee company
but something more meaningful, and she asks the group to articulate what
fundamentally defines the organization.
A. Dutch Bros is fundamentally a real estate development company that happens to sell
coffee.
B. Dutch Bros is fundamentally a people company that happens to sell coffee. ✓
CORRECT
C. Dutch Bros is fundamentally a technology company that happens to sell coffee.
D. Dutch Bros is fundamentally a marketing company that happens to sell coffee.
Correct Answer: B
Rationale: The internal mantra at Dutch Bros is that it is a people company first, with
coffee serving as the vehicle for human connection and community impact. The real
estate, technology, and marketing framings all represent important business functions
but miss the core identity that drives hiring, training, and customer interaction.
Operators who internalize this people-first identity make better decisions about team
culture and customer experience.
Exam Complete Questions and Answers Detailed
Rationales Pass Guaranteed - A+ Graded
TABLE OF CONTENTS
Section 1 | Dutch Bros Company History & Mission | Q1 – Q10
Section 2 | The Dutch Bros Manifesto Core Principles | Q11 – Q20
Section 3 | Brand Standards & Customer Experience | Q21 – Q30
Section 4 | Speed, Quality & Operational Excellence | Q31 – Q40
Section 5 | Team Culture & Positive Energy | Q41 – Q50
Instructions: Choose the single best answer. Pass: 40 in 90 minutes.
══════════════════════════════════════
SECTION 1: DUTCH BROS COMPANY HISTORY & MISSION Q1 – Q10
══════════════════════════════════════
Question 1 of 50
A 24-year-old new hire named Jordan is sitting in the back office of a Dutch Bros stand
in Grants Pass during her first day of training. Her manager asks her to explain why the
company was founded in the first place, and Jordan wants to make sure she gets the
origin story right before sharing it with customers.
A. It was founded by two brothers who wanted to create a premium coffee brand
focused on artisanal roasting techniques.
B. It was founded by two brothers who wanted to share their love of coffee while
making a genuine connection with every person they served. ✓ CORRECT
C. It was founded by two brothers who wanted to compete directly with national coffee
chains through aggressive pricing.
D. It was founded by two brothers who wanted to build a franchise empire across the
Pacific Northwest.
Correct Answer: B
,Rationale: Dane and Travis Boersma founded Dutch Bros in 1992 in Grants Pass,
Oregon, with a mission centered on serving great coffee and making authentic human
connections, not on roasting techniques, price competition, or franchise expansion. The
artisanal roasting angle sounds plausible but misrepresents the brothers' original focus,
which was always about the people first. New hires often confuse the mission with
standard coffee industry goals, but the connection piece is what truly sets the brand
apart.
Question 2 of 50
A 31-year-old shift lead named Marcus is giving a tour to a group of high school
students job-shadowing at his stand in Redding, California. One student asks about the
meaning behind the company name, and Marcus wants to share the authentic story
rather than guessing.
A. The name comes from the Dutch tradition of windmill-powered coffee grinding.
B. The name comes from the brothers' Dutch heritage and their family nickname. ✓
CORRECT
C. The name comes from a popular coffee blend imported from the Netherlands.
D. The name comes from the founders' favorite town in Holland they visited as children.
Correct Answer: B
Rationale: The Boersma brothers are of Dutch descent, and "Dutch" became a family
nickname that naturally carried over into the business name when they started serving
coffee from a pushcart in 1992. The windmill and import stories sound charming but
are fabricated, and neither brother visited a Dutch town that inspired the name.
Understanding the genuine family roots helps baristas connect authentically when
customers ask about the brand story.
Question 3 of 50
,A 27-year-old assistant manager named Riley is reviewing company materials before a
quarterly stand meeting in Phoenix. She comes across a reference to the company's
official mission statement and wants to verify she is quoting it accurately for her
presentation.
A. To serve the highest quality coffee while maximizing shareholder value through rapid
expansion.
B. To make a massive difference, one cup at a time. ✓ CORRECT
C. To become the largest drive-through coffee chain in the United States by 2030.
D. To provide premium artisan beverages with industry-leading speed and consistency.
Correct Answer: B
Rationale: Dutch Bros' official mission statement is "To make a massive difference, one
cup at a time," reflecting the company's focus on individual impact rather than size,
speed, or financial metrics. The expansion and shareholder language sounds like a
typical corporate mission but contradicts the people-first philosophy. Managers who
quote the mission accurately set the tone for stand culture and remind the team why
they show up every day.
Question 4 of 50
A 22-year-old barista named Alex is working the window at a busy stand in Denver when
a regular customer asks how Dutch Bros grew from one pushcart to a national brand.
Alex wants to give an answer that honors the actual growth trajectory without
exaggerating or minimizing the journey.
A. The company grew through a series of aggressive acquisitions of competing coffee
chains.
B. The company grew organically through word-of-mouth and the brothers' commitment
to their original stand values. ✓ CORRECT
C. The company grew primarily through venture capital funding and rapid metropolitan
expansion.
, D. The company grew by converting existing convenience stores into Dutch Bros
locations.
Correct Answer: B
Rationale: Dutch Bros expanded through organic growth, starting with a single pushcart
in Grants Pass and building a cult following through genuine customer relationships and
consistent quality, not through acquisitions or conversions. While the company did
eventually go public, the foundational growth was grassroots and relationship-driven.
Baristas who understand this history can share it with pride and authenticity when
customers express curiosity.
Question 5 of 50
A 35-year-old regional coach named Taylor is conducting a training session for new
stand operators in Boise. She emphasizes that Dutch Bros is not just a coffee company
but something more meaningful, and she asks the group to articulate what
fundamentally defines the organization.
A. Dutch Bros is fundamentally a real estate development company that happens to sell
coffee.
B. Dutch Bros is fundamentally a people company that happens to sell coffee. ✓
CORRECT
C. Dutch Bros is fundamentally a technology company that happens to sell coffee.
D. Dutch Bros is fundamentally a marketing company that happens to sell coffee.
Correct Answer: B
Rationale: The internal mantra at Dutch Bros is that it is a people company first, with
coffee serving as the vehicle for human connection and community impact. The real
estate, technology, and marketing framings all represent important business functions
but miss the core identity that drives hiring, training, and customer interaction.
Operators who internalize this people-first identity make better decisions about team
culture and customer experience.
