MKT 456 FINAL EXAM COMPLETE
QUESTIONS WITH 100% VERIFIED
ANSWERS
\.Globalization does not occur as a single phenomenon but affects many facets of
business and personal lives. Which of the following is NOT one kind of a
globalization examined in the text? - ANSWERS✔-Employment globalization
\.Firms must decide if it is preferable to use a standardization versus localization-
adaptation approach. When marketing in different countries around the globe
that support a standardization approach, companies should also consider: -
ANSWERS✔-Even with a standardized approach, often other marketing mix
variables should be localized
\.The EPRG Framework includes four approaches or orientations which include: -
ANSWERS✔-Ethnocentric, Polycentric, Regiocentric, Geocentric
\.The 4As of marketing are: - ANSWERS✔-Affordability, Availability, Awareness,
Acceptability
\.Which of these is not one of the four basic economic systems?
-Market Economic System
,-Command Economic System
-Transitional Economic System
-Mixed Economic System - ANSWERS✔-Transitional Economic System
\.Among the Asian first tier newly industrialized economies (NIE) identified in the
text are the Republic of Korea, Taiwan Province of China, Hong Kong (China Special
Administrative Region), and: - ANSWERS✔-Singapore
\.Statistical measures help create a basis for comparison among countries used by
global marketing managers. In addition to standard measures like balance of
trade, one of the newer measures used is: - ANSWERS✔-Gross National Happiness
\.By definition: the Green Economy seeks to be all EXCEPT one:
-Environmentally sustainable
-Marginalized
-Socially just
-Locally rooted - ANSWERS✔-Marginalized
\.Culture is comprised of all the following EXCEPT
-national character
-national income
-time orientation
-space orientation - ANSWERS✔-national income
, \.Which of the following is NOT true about national character? - ANSWERS✔-
National character is often created by marketers to help promote the country to
tourists in other parts of the world
\.Which of these is NOT one of Hofstede's dimensions?
-masculinity
-power distance
-conviviality
-uncertainty avoidance - ANSWERS✔-Conviviality
\.Which of the following is correct in observing monochromic actions versus
polychromic actions? - ANSWERS✔-the priority for a monochromic culture is that
the task comes first
\.Theodore Leavitt's tenets for companies: - ANSWERS✔--consumer price and
quality sensitivity
-substantial economies of scale
-homogenization of customer tastes
\.self-reference criterion - ANSWERS✔-when business representatives
unconsciously apply their own culture and values to marketing communications in
another culture
\.parallel importing refers to: - ANSWERS✔-when identical goods are sold without
the authorization of the owner of the trademark
QUESTIONS WITH 100% VERIFIED
ANSWERS
\.Globalization does not occur as a single phenomenon but affects many facets of
business and personal lives. Which of the following is NOT one kind of a
globalization examined in the text? - ANSWERS✔-Employment globalization
\.Firms must decide if it is preferable to use a standardization versus localization-
adaptation approach. When marketing in different countries around the globe
that support a standardization approach, companies should also consider: -
ANSWERS✔-Even with a standardized approach, often other marketing mix
variables should be localized
\.The EPRG Framework includes four approaches or orientations which include: -
ANSWERS✔-Ethnocentric, Polycentric, Regiocentric, Geocentric
\.The 4As of marketing are: - ANSWERS✔-Affordability, Availability, Awareness,
Acceptability
\.Which of these is not one of the four basic economic systems?
-Market Economic System
,-Command Economic System
-Transitional Economic System
-Mixed Economic System - ANSWERS✔-Transitional Economic System
\.Among the Asian first tier newly industrialized economies (NIE) identified in the
text are the Republic of Korea, Taiwan Province of China, Hong Kong (China Special
Administrative Region), and: - ANSWERS✔-Singapore
\.Statistical measures help create a basis for comparison among countries used by
global marketing managers. In addition to standard measures like balance of
trade, one of the newer measures used is: - ANSWERS✔-Gross National Happiness
\.By definition: the Green Economy seeks to be all EXCEPT one:
-Environmentally sustainable
-Marginalized
-Socially just
-Locally rooted - ANSWERS✔-Marginalized
\.Culture is comprised of all the following EXCEPT
-national character
-national income
-time orientation
-space orientation - ANSWERS✔-national income
, \.Which of the following is NOT true about national character? - ANSWERS✔-
National character is often created by marketers to help promote the country to
tourists in other parts of the world
\.Which of these is NOT one of Hofstede's dimensions?
-masculinity
-power distance
-conviviality
-uncertainty avoidance - ANSWERS✔-Conviviality
\.Which of the following is correct in observing monochromic actions versus
polychromic actions? - ANSWERS✔-the priority for a monochromic culture is that
the task comes first
\.Theodore Leavitt's tenets for companies: - ANSWERS✔--consumer price and
quality sensitivity
-substantial economies of scale
-homogenization of customer tastes
\.self-reference criterion - ANSWERS✔-when business representatives
unconsciously apply their own culture and values to marketing communications in
another culture
\.parallel importing refers to: - ANSWERS✔-when identical goods are sold without
the authorization of the owner of the trademark
