TEST BANK
BASIC MARKETING: A Marketing Strategy Planning Approach, 19th Edition
by McCarthy Perreault Cannon
LU
XE
LI
BR
AR
Y
, Table of Content
1. Marketing's Value to Consumers, Firms, and Society
2. Marketing Strategy Planning
3. Evaluating Opportunities in the Changing Market Environment
4. Focusing Marketing Strategy with Segmentation and Positioning
5. Final Consumers and Their Buying Behavior
LU
6. Business and Organizational Customers and Their Buying Behavior
7. Improving Decisions with Marketing Information
8. Elements of Product Planning for Goods and Services
XE
9. Product Management and New-Product Development
10. Place and Development of Channel Systems
11. Distribution Customer Service and Logistics
12. Retailers, Wholesalers, and Their Strategy Planning
LI
13. Promotion—Introduction to Integrated Marketing Communications
14. Personal Selling and Customer Service
BR
15. Advertising and Sales Promotion
16. Publicity
17. Pricing Objectives and Policies
AR
18. Price Setting in the Business World
19. Ethical Marketing in a Consumer-Oriented World
Y
, Chapter 01
Marketing's Value to Consumers, Firms, and Society
LU
True / False Questions
1. Marketing is basically selling and advertising.
XE
True False
2. Marketing, in the literal sense, means "selling" or "advertising."
True False
LI
3. Marketing means "promotion and selling."
True False
BR
4. Actually making goods or performing services is called marketing.
True False
5. Estimating what price consumers are willing to pay for a product and if the firm can
make a profit selling at that price, is an example of a production activity.
AR
True False
6. Marketing can provide needed direction for production and help make sure that the
right goods and services find their way to interested consumers.
True False
Y
7. Marketing plays an essential role in creating customer satisfaction.
True False
1-1
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
, 8. Customer satisfaction is the extent to which a firm fulfills a consumer's needs, desires,
and expectations.
True False
9. If a firm produces the right goods or services, marketing has little role to play in
creating customer satisfaction.
True False
LU
10. It is estimated that marketing costs about 50 percent of each consumer's dollar.
True False
11. In advanced economies, marketing costs only about 10 percent of each consumer's
dollar.
XE
True False
12. Marketing encourages the development and spread of new ideas, goods, and
services.
True False
LI
13. According to the text, marketing means "selling" or "advertising."
True False
BR
14. Marketing discourages the development and spread of new ideas, goods, and
services.
True False
15. Marketing is both a set of activities performed by organizations and a social process.
AR
True False
16. Marketing can be viewed as a set of activities performed by organizations, but not as
a social process.
True False
Y
17. Marketing can be viewed as a social process, but not as a set of activities performed
by organizations.
True False
1-2
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
BASIC MARKETING: A Marketing Strategy Planning Approach, 19th Edition
by McCarthy Perreault Cannon
LU
XE
LI
BR
AR
Y
, Table of Content
1. Marketing's Value to Consumers, Firms, and Society
2. Marketing Strategy Planning
3. Evaluating Opportunities in the Changing Market Environment
4. Focusing Marketing Strategy with Segmentation and Positioning
5. Final Consumers and Their Buying Behavior
LU
6. Business and Organizational Customers and Their Buying Behavior
7. Improving Decisions with Marketing Information
8. Elements of Product Planning for Goods and Services
XE
9. Product Management and New-Product Development
10. Place and Development of Channel Systems
11. Distribution Customer Service and Logistics
12. Retailers, Wholesalers, and Their Strategy Planning
LI
13. Promotion—Introduction to Integrated Marketing Communications
14. Personal Selling and Customer Service
BR
15. Advertising and Sales Promotion
16. Publicity
17. Pricing Objectives and Policies
AR
18. Price Setting in the Business World
19. Ethical Marketing in a Consumer-Oriented World
Y
, Chapter 01
Marketing's Value to Consumers, Firms, and Society
LU
True / False Questions
1. Marketing is basically selling and advertising.
XE
True False
2. Marketing, in the literal sense, means "selling" or "advertising."
True False
LI
3. Marketing means "promotion and selling."
True False
BR
4. Actually making goods or performing services is called marketing.
True False
5. Estimating what price consumers are willing to pay for a product and if the firm can
make a profit selling at that price, is an example of a production activity.
AR
True False
6. Marketing can provide needed direction for production and help make sure that the
right goods and services find their way to interested consumers.
True False
Y
7. Marketing plays an essential role in creating customer satisfaction.
True False
1-1
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
, 8. Customer satisfaction is the extent to which a firm fulfills a consumer's needs, desires,
and expectations.
True False
9. If a firm produces the right goods or services, marketing has little role to play in
creating customer satisfaction.
True False
LU
10. It is estimated that marketing costs about 50 percent of each consumer's dollar.
True False
11. In advanced economies, marketing costs only about 10 percent of each consumer's
dollar.
XE
True False
12. Marketing encourages the development and spread of new ideas, goods, and
services.
True False
LI
13. According to the text, marketing means "selling" or "advertising."
True False
BR
14. Marketing discourages the development and spread of new ideas, goods, and
services.
True False
15. Marketing is both a set of activities performed by organizations and a social process.
AR
True False
16. Marketing can be viewed as a set of activities performed by organizations, but not as
a social process.
True False
Y
17. Marketing can be viewed as a social process, but not as a set of activities performed
by organizations.
True False
1-2
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
