MGMT 5560 EXAM 2
Four I's
Idea → concept/research
Invention → turning idea into product
Innovation (Value introduction) → commercialization (MOST IMPORTANT)
Imitation → copying achievement
Industry Life Cycle
advent
boom
shakeout
maturity
decline
Introduction degree
recognition: R&D
approach: construct attention
Growth degree
cognizance: call for rises
strategy: scale + advertising
Shakeout level
cognizance: competition excessive
method: value performance
Maturity level
recognition: few firms dominate
method: performance
, decline stage
attention: call for falls
strategy: go out/harvest
biggest hole within the chasm
early adopters → early majority
- many corporations fail here
varieties of innovation
incremental: small upgrades
radical: absolutely new
architectural: present tech → new marketplace
disruptive: new tech → existing market
platform strategy
connects users (Uber, Airbnb etc)
- platform strategies win because they scale quicker, community results and decrease charges
Pipeline Strategy
traditional fee chain
Build Borrow Buy Framework
Build → inner development
Borrow → alliances
Buy → acquisitions
BBB framework depends on:
Relevance
Tradability
Closeness
Integration
strategic alliances
firms share sources to create value
Four I's
Idea → concept/research
Invention → turning idea into product
Innovation (Value introduction) → commercialization (MOST IMPORTANT)
Imitation → copying achievement
Industry Life Cycle
advent
boom
shakeout
maturity
decline
Introduction degree
recognition: R&D
approach: construct attention
Growth degree
cognizance: call for rises
strategy: scale + advertising
Shakeout level
cognizance: competition excessive
method: value performance
Maturity level
recognition: few firms dominate
method: performance
, decline stage
attention: call for falls
strategy: go out/harvest
biggest hole within the chasm
early adopters → early majority
- many corporations fail here
varieties of innovation
incremental: small upgrades
radical: absolutely new
architectural: present tech → new marketplace
disruptive: new tech → existing market
platform strategy
connects users (Uber, Airbnb etc)
- platform strategies win because they scale quicker, community results and decrease charges
Pipeline Strategy
traditional fee chain
Build Borrow Buy Framework
Build → inner development
Borrow → alliances
Buy → acquisitions
BBB framework depends on:
Relevance
Tradability
Closeness
Integration
strategic alliances
firms share sources to create value
