MGT 6311 FINAL EXAM WITH 100% CORRECT ANSWERS
05/08/2026
2024/2025
MGT 6311 Final Exam with 100% Correct Answers
2024/2025
Youtube Stats
- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos
- Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats
>4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
5/8/2026
85% of videos watched on Facebook are watched without sound
1
, MGT 6311 FINAL EXAM WITH 100% CORRECT ANSWERS
05/08/2026
2024/2025
Video Views
A video is considered a view on Facebook if it runs for at least 3 seconds
Impact on Video on email
Including video in email increase consumer engagement and has an overall positive impact on the
channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites
Video has a roughly 100% increase in conversion rates
Online Video Stats
- online videos will account for 80% of all consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends and peers
5/8/2026
- 85% of the US internet audience watches videos online.
2
, MGT 6311 FINAL EXAM WITH 100% CORRECT ANSWERS
05/08/2026
2024/2025
Business goals for using online video
- Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Customer preference/behaviors
- 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through their mobile
devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
Video Content Tips
- Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
5/8/2026
3
, MGT 6311 FINAL EXAM WITH 100% CORRECT ANSWERS
05/08/2026
2024/2025
- Maintain relevance
Onsite Video
Onsite videos are a use of videos on an organizations website
Online Video
Online videos are videos residing on a third-party site such as YouTube
Benefits of Onsite Video
- Make Website Stickier: makes customers spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more engaging process
- Entice Conversion/Purchase: help the influence of conversion or purchase
5/8/2026
Onsite Video Best Practices
- Providing Control: make it easy for users to control the video
4
05/08/2026
2024/2025
MGT 6311 Final Exam with 100% Correct Answers
2024/2025
Youtube Stats
- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos
- Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats
>4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
5/8/2026
85% of videos watched on Facebook are watched without sound
1
, MGT 6311 FINAL EXAM WITH 100% CORRECT ANSWERS
05/08/2026
2024/2025
Video Views
A video is considered a view on Facebook if it runs for at least 3 seconds
Impact on Video on email
Including video in email increase consumer engagement and has an overall positive impact on the
channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites
Video has a roughly 100% increase in conversion rates
Online Video Stats
- online videos will account for 80% of all consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends and peers
5/8/2026
- 85% of the US internet audience watches videos online.
2
, MGT 6311 FINAL EXAM WITH 100% CORRECT ANSWERS
05/08/2026
2024/2025
Business goals for using online video
- Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Customer preference/behaviors
- 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through their mobile
devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
Video Content Tips
- Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
5/8/2026
3
, MGT 6311 FINAL EXAM WITH 100% CORRECT ANSWERS
05/08/2026
2024/2025
- Maintain relevance
Onsite Video
Onsite videos are a use of videos on an organizations website
Online Video
Online videos are videos residing on a third-party site such as YouTube
Benefits of Onsite Video
- Make Website Stickier: makes customers spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more engaging process
- Entice Conversion/Purchase: help the influence of conversion or purchase
5/8/2026
Onsite Video Best Practices
- Providing Control: make it easy for users to control the video
4
