SCM 300 Exam 2 | ASU | Professor Davila |
100 Questions with Bold Answers &
Explanations | pdf
Module 5: Retailing & Supply Chain Strategy (Questions 1-40)
Q1. A business that operates only in a physical store without an internet presence is called:
A) Online/E-tailing
B) Brick and Mortar
C) Bricks and Clicks
D) Clicks and Calls
Brick and mortar refers to traditional physical stores like McDonald's or Target that sell
products exclusively through physical locations. They have no online sales channel .
Q2. Amazon.com is the best example of which retailing option?
A) Brick and Mortar
B) Online or E-tailing
C) Bricks and Clicks
D) Clicks and Calls
Online or e-tailing involves selling all products and services through a website only, with no
physical store presence. Amazon started as pure e-tailing .
Q3. A company that sells products through both physical stores and an online system uses
which retail strategy?
, A) Brick and Mortar
B) Online/E-tailing
C) Bricks and Clicks
D) Clicks and Calls
Bricks and clicks retailers offer customers the choice of buying from a physical store OR
through an online system. Examples include Barnes & Noble with BN.com .
Q4. Lands' End and L.L. Bean take orders via website AND phone. This is called:
A) Brick and Mortar
B) Online/E-tailing
C) Bricks and Clicks
D) Clicks and Calls
Clicks and calls adds telephone sales to the company's website offerings. These companies
recognized that some customers prefer speaking to a representative rather than ordering
online .
Q5. What term describes retailers fully committed to engaging customers via catalogs,
websites, social media, mobile apps, AND physical stores?
A) Multi-channel retailing
B) Omni-channel retailing
C) Cross-channel retailing
D) Integrated retailing
Omni-channel retailing provides a seamless shopping experience whether the customer is
shopping online from a desktop, mobile device, by telephone, or in a physical store.
Nordstrom is a prime example .
Q6. Which of the following is NOT one of the three retail sources of supply?
, A) Manufacturers
B) Wholesalers
C) Franchisors
D) Drop shippers
The three retail sources of supply are manufacturers (create finished goods), wholesalers
(purchase from multiple manufacturers), and drop shippers (connect manufacturers directly
to consumers) .
Q7. Which type of retail supply source actually creates the finished goods?
A) Manufacturers
B) Wholesalers
C) Drop shippers
D) Franchisors
Manufacturers are the companies that physically create finished goods. Retailers then buy
the goods from manufacturers and become responsible for distribution and storage .
Q8. Organizations that purchase goods from many manufacturers and sell assortments to
retailers are called:
A) Manufacturers
B) Wholesalers
C) Drop shippers
D) Franchisees
Wholesalers purchase goods from numerous manufacturers and allow a retail company to
purchase all of their electronics (for example) from a single wholesaler rather than from
each individual manufacturer .
Q9. An organization that connects manufacturers/wholesalers directly to consumers but
never possesses the product is a:
100 Questions with Bold Answers &
Explanations | pdf
Module 5: Retailing & Supply Chain Strategy (Questions 1-40)
Q1. A business that operates only in a physical store without an internet presence is called:
A) Online/E-tailing
B) Brick and Mortar
C) Bricks and Clicks
D) Clicks and Calls
Brick and mortar refers to traditional physical stores like McDonald's or Target that sell
products exclusively through physical locations. They have no online sales channel .
Q2. Amazon.com is the best example of which retailing option?
A) Brick and Mortar
B) Online or E-tailing
C) Bricks and Clicks
D) Clicks and Calls
Online or e-tailing involves selling all products and services through a website only, with no
physical store presence. Amazon started as pure e-tailing .
Q3. A company that sells products through both physical stores and an online system uses
which retail strategy?
, A) Brick and Mortar
B) Online/E-tailing
C) Bricks and Clicks
D) Clicks and Calls
Bricks and clicks retailers offer customers the choice of buying from a physical store OR
through an online system. Examples include Barnes & Noble with BN.com .
Q4. Lands' End and L.L. Bean take orders via website AND phone. This is called:
A) Brick and Mortar
B) Online/E-tailing
C) Bricks and Clicks
D) Clicks and Calls
Clicks and calls adds telephone sales to the company's website offerings. These companies
recognized that some customers prefer speaking to a representative rather than ordering
online .
Q5. What term describes retailers fully committed to engaging customers via catalogs,
websites, social media, mobile apps, AND physical stores?
A) Multi-channel retailing
B) Omni-channel retailing
C) Cross-channel retailing
D) Integrated retailing
Omni-channel retailing provides a seamless shopping experience whether the customer is
shopping online from a desktop, mobile device, by telephone, or in a physical store.
Nordstrom is a prime example .
Q6. Which of the following is NOT one of the three retail sources of supply?
, A) Manufacturers
B) Wholesalers
C) Franchisors
D) Drop shippers
The three retail sources of supply are manufacturers (create finished goods), wholesalers
(purchase from multiple manufacturers), and drop shippers (connect manufacturers directly
to consumers) .
Q7. Which type of retail supply source actually creates the finished goods?
A) Manufacturers
B) Wholesalers
C) Drop shippers
D) Franchisors
Manufacturers are the companies that physically create finished goods. Retailers then buy
the goods from manufacturers and become responsible for distribution and storage .
Q8. Organizations that purchase goods from many manufacturers and sell assortments to
retailers are called:
A) Manufacturers
B) Wholesalers
C) Drop shippers
D) Franchisees
Wholesalers purchase goods from numerous manufacturers and allow a retail company to
purchase all of their electronics (for example) from a single wholesaler rather than from
each individual manufacturer .
Q9. An organization that connects manufacturers/wholesalers directly to consumers but
never possesses the product is a:
