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COM2611 POE Semester 1 2026 (Answer Guide) – Due 19 May 2026
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2026
Contents
QUESTION 1 .............................................................................................................................................. 2
1.1 Discuss any two (2) relevant CSR responsibilities that McDonald’s abided by when
donating desks. (10) ............................................................................................................................ 2
1.1.1 Philanthropic Responsibility ............................................................................................... 2
1.1.2 Ethical Responsibility ........................................................................................................... 2
QUESTION 2 .............................................................................................................................................. 3
2.1 Identify and explain any two (2) building blocks of advertising that are depicted in
the New Kia Sportage TV advertisement. (10) .............................................................................. 4
2.1.1 Target Audience ..................................................................................................................... 4
2.1.2 Creative Strategy (Message and Appeal)......................................................................... 4
QUESTION 3 .............................................................................................................................................. 5
3.1 Discuss any two (2) elements of stakeholder engagement that the City of Tshwane
adopted when calling residents for a meeting to keep them abreast about the power
interruption they are experiencing. (10) ......................................................................................... 5
3.1.1 Transparency and Information Sharing ........................................................................... 5
3.1.2 Two-Way Communication and Participation .................................................................. 6
QUESTION 4 .............................................................................................................................................. 6
4.1 Select any two (2) components of Integrated Communication (IC) and explain how
an organisation of your choice could achieve IC through implementing each of these.
Provide practical examples. (10) ...................................................................................................... 6
4.1.1 Message Consistency ........................................................................................................... 7
4.1.2 Integration of Communication Channels ......................................................................... 7
References ................................................................................................................................................. 9
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QUESTION 1
1.1 Discuss any two (2) relevant CSR responsibilities that McDonald’s abided by
when donating desks. (10)
McDonald’s South Africa’s donation of Mi Desks to underprivileged primary schools
reflects key principles of Corporate Social Responsibility (CSR), particularly within
the framework of organisational accountability to society. CSR refers to the obligation of
organisations to operate in a manner that enhances society and the environment,
beyond mere profit-making (Carroll, 1991).
1.1.1 Philanthropic Responsibility
One of the most evident CSR responsibilities demonstrated by McDonald’s is
philanthropic responsibility, which involves voluntary actions taken by organisations
to improve the quality of life within communities. This includes donations, community
development initiatives, and support for social causes (Carroll, 1991).
In this case, McDonald’s contributed Mi Desks to schools where learners were
previously forced to write on the floor. This action directly addresses a social need
improving learning conditions for young learners. The initiative goes beyond legal or
economic obligations and reflects a commitment to social upliftment. By supporting
education, McDonald’s contributes to long-term societal development, as improved
learning environments can enhance educational outcomes and future opportunities for
learners.
Furthermore, the statement that the initiative represents “hope” and affirms the value of
learners highlights the organisation’s intention to positively impact community well-
being. This aligns with the broader goal of CSR to contribute meaningfully to society
rather than solely focusing on profit generation.
1.1.2 Ethical Responsibility
COM2611 POE Semester 1 2026 (Answer Guide) – Due 19 May 2026
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2026
Contents
QUESTION 1 .............................................................................................................................................. 2
1.1 Discuss any two (2) relevant CSR responsibilities that McDonald’s abided by when
donating desks. (10) ............................................................................................................................ 2
1.1.1 Philanthropic Responsibility ............................................................................................... 2
1.1.2 Ethical Responsibility ........................................................................................................... 2
QUESTION 2 .............................................................................................................................................. 3
2.1 Identify and explain any two (2) building blocks of advertising that are depicted in
the New Kia Sportage TV advertisement. (10) .............................................................................. 4
2.1.1 Target Audience ..................................................................................................................... 4
2.1.2 Creative Strategy (Message and Appeal)......................................................................... 4
QUESTION 3 .............................................................................................................................................. 5
3.1 Discuss any two (2) elements of stakeholder engagement that the City of Tshwane
adopted when calling residents for a meeting to keep them abreast about the power
interruption they are experiencing. (10) ......................................................................................... 5
3.1.1 Transparency and Information Sharing ........................................................................... 5
3.1.2 Two-Way Communication and Participation .................................................................. 6
QUESTION 4 .............................................................................................................................................. 6
4.1 Select any two (2) components of Integrated Communication (IC) and explain how
an organisation of your choice could achieve IC through implementing each of these.
Provide practical examples. (10) ...................................................................................................... 6
4.1.1 Message Consistency ........................................................................................................... 7
4.1.2 Integration of Communication Channels ......................................................................... 7
References ................................................................................................................................................. 9
, 2|Page
QUESTION 1
1.1 Discuss any two (2) relevant CSR responsibilities that McDonald’s abided by
when donating desks. (10)
McDonald’s South Africa’s donation of Mi Desks to underprivileged primary schools
reflects key principles of Corporate Social Responsibility (CSR), particularly within
the framework of organisational accountability to society. CSR refers to the obligation of
organisations to operate in a manner that enhances society and the environment,
beyond mere profit-making (Carroll, 1991).
1.1.1 Philanthropic Responsibility
One of the most evident CSR responsibilities demonstrated by McDonald’s is
philanthropic responsibility, which involves voluntary actions taken by organisations
to improve the quality of life within communities. This includes donations, community
development initiatives, and support for social causes (Carroll, 1991).
In this case, McDonald’s contributed Mi Desks to schools where learners were
previously forced to write on the floor. This action directly addresses a social need
improving learning conditions for young learners. The initiative goes beyond legal or
economic obligations and reflects a commitment to social upliftment. By supporting
education, McDonald’s contributes to long-term societal development, as improved
learning environments can enhance educational outcomes and future opportunities for
learners.
Furthermore, the statement that the initiative represents “hope” and affirms the value of
learners highlights the organisation’s intention to positively impact community well-
being. This aligns with the broader goal of CSR to contribute meaningfully to society
rather than solely focusing on profit generation.
1.1.2 Ethical Responsibility
