MGT 6311 EXAMPREP STUDY GUIDE 2026
DETAILED QUESTIONS AND CORRECT
ANSWERS GRADED A+
●● _____ of all adults use YouTube. Answer: 74% or roughly 3/4
●● ____% of B2B decision makers use YouTube to research purchase.
Answer: 51%
●● ___% of all videos published are _______ long. Answer: 56%; less
than 2 minutes
●● 4 most common video types. Answer: 1. Explainers
2. Product Demos
3. How-To
4. Testimonials
●● ___% of Facebook videos are watched without ___________.
Answer: 85%; Sound
●● ____ million users visit FB video platform every day. Answer: 75
,●● ___% of IG users watch buy a product from a video ad. Answer: 72
●● ___% view rate from LinkedIn video campaigns. Answer: 82
●● A view is considered a view on FB when _____________________.
Answer: it runs for at least 3 seconds
●● When marketers include the word video in email subject line.
Answer: A. open rates increase by 19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
●● When a marketer includes a video in an email, CTR increases
_____%. Answer: 200-300
●● Generally, including videos have a roughly ____% increase on CVR.
Answer: 100
●● ___% of all consumer web traffic will be videos. Answer: 80
●● ___% of consumers indicate that they're willing to share videos with
their friends and peers. Answer: 83
, ●● ___% of the US internet audience watches online videos. Answer: 85
●● Business Goal for Using Online Video. Answer: Communication -
powerful medium, building trust, establishing credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
●● ___% of consumers would prefer watching a video to solve product
related problems as opposed to dealing with a person. Answer: 68
●● ___% of millennials find video helpful for comparison shopping.
Answer: 74
●● ___% of consumers state that video increases the chance they'll
purchase a product via mobile. Answer: 40
●● Video Content Tips. Answer: 1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
DETAILED QUESTIONS AND CORRECT
ANSWERS GRADED A+
●● _____ of all adults use YouTube. Answer: 74% or roughly 3/4
●● ____% of B2B decision makers use YouTube to research purchase.
Answer: 51%
●● ___% of all videos published are _______ long. Answer: 56%; less
than 2 minutes
●● 4 most common video types. Answer: 1. Explainers
2. Product Demos
3. How-To
4. Testimonials
●● ___% of Facebook videos are watched without ___________.
Answer: 85%; Sound
●● ____ million users visit FB video platform every day. Answer: 75
,●● ___% of IG users watch buy a product from a video ad. Answer: 72
●● ___% view rate from LinkedIn video campaigns. Answer: 82
●● A view is considered a view on FB when _____________________.
Answer: it runs for at least 3 seconds
●● When marketers include the word video in email subject line.
Answer: A. open rates increase by 19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
●● When a marketer includes a video in an email, CTR increases
_____%. Answer: 200-300
●● Generally, including videos have a roughly ____% increase on CVR.
Answer: 100
●● ___% of all consumer web traffic will be videos. Answer: 80
●● ___% of consumers indicate that they're willing to share videos with
their friends and peers. Answer: 83
, ●● ___% of the US internet audience watches online videos. Answer: 85
●● Business Goal for Using Online Video. Answer: Communication -
powerful medium, building trust, establishing credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
●● ___% of consumers would prefer watching a video to solve product
related problems as opposed to dealing with a person. Answer: 68
●● ___% of millennials find video helpful for comparison shopping.
Answer: 74
●● ___% of consumers state that video increases the chance they'll
purchase a product via mobile. Answer: 40
●● Video Content Tips. Answer: 1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
