COMM 216 EXAM QUESTIONS WITH VERIFIED
ANSWERS 2026
Which of the following tools is NOT used for plan implementation?
1. SWOT analysis
2. Budget
3. Calendar
4. Strategy brief - Answers - SWOT analysis
What is the essential difference between a task list and a calendar?
Question 2 options:
A) A task list contains details that break down individual tactics into actionable items
B) A calendar is more detailed than a task list.
C) A task list is a detailed roadmap for each strategy listed in a calendar. - Answers - A)
A task list contains details that break down individual tactics into actionable items
The purpose of management by budget is to monitor expenses to ensure the project
doesn't go over budget.
True or False - Answers - True
Which of the follow statements is NOT the reason for having quality control?
A) To avoid making mistakes for tactics before they are disseminated.
B) Simple mistakes like typos can damage professional reputation and distract publics
from the message.
C) We use quality control to keep track of the timeline of the campaign.
D) We as writers all have our blind spots, and quality control would help us to address
mistakes caused by our blind spot. - Answers - C) We use quality control to keep track
of the timeline of the campaign.
During an implementation process, if our measurements reveal that we are not on track,
the implementation management tools can still give us the flexibility to make
adjustments. We can address changes in the timing of production or distribution of
tactics by revising the calendar and task lists.
, True or False - Answers - True
Which of the following statement is not a principle of the Barcelona
Declaration/Principles 2.0?
A) Goal setting and measurement are fundamental to communication and public
relations.
B) Advertising Value Equivalents (AVEs) are not the value of communication.
C) Measuring communication outcomes is recommended versus only measuring
outputs.
D) Social media can and should be given higher measurement priority over other media
channels. - Answers - D) Social media can and should be given higher measurement
priority over other media channels.
The literature of communication contains several models of evaluation. They basically
all evaluate success along three standards. Which of the following is NOT of of the
three standards?
A) budget expenditure
B) program effectiveness
C) objectives
D) project benchmarks - Answers - D) project benchmarks
AMEC developed the referenced Interactive Evaluation Framework that contains four
categories. Which category measures the effect of messages on key publics?
A) outcomes
B) outputs
C) impacts
D) outtakes - Answers - A) outcomes
What is the fundamental difference between evaluation criteria and objectives in terms
of content?
a)Evaluation criteria include an appropriate method for measuring each objective set in
a plan.
b)Evaluation criteria clearly define success in terms of specific, measurable items,
whereas objectives are not necessarily measurable.
c)Evaluation criteria is used for the evaluation process, whereas objectives belongs to
the planning process. - Answers - A & C (is fine too )
ANSWERS 2026
Which of the following tools is NOT used for plan implementation?
1. SWOT analysis
2. Budget
3. Calendar
4. Strategy brief - Answers - SWOT analysis
What is the essential difference between a task list and a calendar?
Question 2 options:
A) A task list contains details that break down individual tactics into actionable items
B) A calendar is more detailed than a task list.
C) A task list is a detailed roadmap for each strategy listed in a calendar. - Answers - A)
A task list contains details that break down individual tactics into actionable items
The purpose of management by budget is to monitor expenses to ensure the project
doesn't go over budget.
True or False - Answers - True
Which of the follow statements is NOT the reason for having quality control?
A) To avoid making mistakes for tactics before they are disseminated.
B) Simple mistakes like typos can damage professional reputation and distract publics
from the message.
C) We use quality control to keep track of the timeline of the campaign.
D) We as writers all have our blind spots, and quality control would help us to address
mistakes caused by our blind spot. - Answers - C) We use quality control to keep track
of the timeline of the campaign.
During an implementation process, if our measurements reveal that we are not on track,
the implementation management tools can still give us the flexibility to make
adjustments. We can address changes in the timing of production or distribution of
tactics by revising the calendar and task lists.
, True or False - Answers - True
Which of the following statement is not a principle of the Barcelona
Declaration/Principles 2.0?
A) Goal setting and measurement are fundamental to communication and public
relations.
B) Advertising Value Equivalents (AVEs) are not the value of communication.
C) Measuring communication outcomes is recommended versus only measuring
outputs.
D) Social media can and should be given higher measurement priority over other media
channels. - Answers - D) Social media can and should be given higher measurement
priority over other media channels.
The literature of communication contains several models of evaluation. They basically
all evaluate success along three standards. Which of the following is NOT of of the
three standards?
A) budget expenditure
B) program effectiveness
C) objectives
D) project benchmarks - Answers - D) project benchmarks
AMEC developed the referenced Interactive Evaluation Framework that contains four
categories. Which category measures the effect of messages on key publics?
A) outcomes
B) outputs
C) impacts
D) outtakes - Answers - A) outcomes
What is the fundamental difference between evaluation criteria and objectives in terms
of content?
a)Evaluation criteria include an appropriate method for measuring each objective set in
a plan.
b)Evaluation criteria clearly define success in terms of specific, measurable items,
whereas objectives are not necessarily measurable.
c)Evaluation criteria is used for the evaluation process, whereas objectives belongs to
the planning process. - Answers - A & C (is fine too )
