Test Bank for M: Marketing, 2026 Release
A company uses billboards and posters to reach out to its target customers. This is an example
of _____. - answer-out-of-home advertising
Shane receives a text message from a bank that is offering low-interest loans as part of their
promotional activities. This is an example of _____. - answer-mobile marketing
_____ media refers to the media time purchased so that messages can be disseminated through
channels that are controlled by others. - answer-Paid
A company uses television as a medium to send its advertising messages. This is an example of
_____. - answer-paid media
____ refers to the media channels that a company controls, either fully or partially, such as a
website, microsite, or social media page that is used to directly communicate with consumers. -
answer-Owned media
SARA, a new operating system launched by a not-for-profit community, grows in popularity due
to word-of-mouth publicity. This is an example of _____ media. - answer-earned
_____ refers to the free publicity secured through unpaid media mentions and consumers who
spread the word through word-of-mouth or the Internet. - answer-Earned media
_____ refers to the traditional marketing approach where marketers seek out consumers by
widely broadcasting messages using advertising, direct mail, e-mail marketing, telemarketing,
and personal selling approaches. - answer-Outbound marketing
Nee uses its website and blog to communicate directly to its customers. This exemplifies the
1
, use of _____ media. - answer-owned
Nee's blog helps to create a buzz in the market about its upcoming product, resulting in a boost
in its sales. This is an example of using _____ media. - answer-earned
Which type of marketing does Nee use to connect to its customers? - answer-inbound
marketing
_____ provide marketers with expertise on how best to communicate messages to their
audiences. - answer-Marketing communication agencies
_____ is when interested consumers find the product and its messaging by using online
techniques that marketers facilitate. - answer-Inbound marketing
_____ is any paid form of non-personal communication about an organization, good, service, or
idea by an identified sponsor. - answer-Advertising
_____ is an efficient means of reaching large numbers of people both online and offline and
making both the options work together. - answer-Advertising
Which of the following is a key weakness of advertising? - answer-Offline approaches of
advertising are costly.
Small branded events can be used to create a buzz and spread viral messages when using
_____. - answer-event marketing
Froys is a new brand of potato chips from a large manufacturer. The company wants to take the
product to a wide audience through advertising. It also wants to make the brand name and logo
2
A company uses billboards and posters to reach out to its target customers. This is an example
of _____. - answer-out-of-home advertising
Shane receives a text message from a bank that is offering low-interest loans as part of their
promotional activities. This is an example of _____. - answer-mobile marketing
_____ media refers to the media time purchased so that messages can be disseminated through
channels that are controlled by others. - answer-Paid
A company uses television as a medium to send its advertising messages. This is an example of
_____. - answer-paid media
____ refers to the media channels that a company controls, either fully or partially, such as a
website, microsite, or social media page that is used to directly communicate with consumers. -
answer-Owned media
SARA, a new operating system launched by a not-for-profit community, grows in popularity due
to word-of-mouth publicity. This is an example of _____ media. - answer-earned
_____ refers to the free publicity secured through unpaid media mentions and consumers who
spread the word through word-of-mouth or the Internet. - answer-Earned media
_____ refers to the traditional marketing approach where marketers seek out consumers by
widely broadcasting messages using advertising, direct mail, e-mail marketing, telemarketing,
and personal selling approaches. - answer-Outbound marketing
Nee uses its website and blog to communicate directly to its customers. This exemplifies the
1
, use of _____ media. - answer-owned
Nee's blog helps to create a buzz in the market about its upcoming product, resulting in a boost
in its sales. This is an example of using _____ media. - answer-earned
Which type of marketing does Nee use to connect to its customers? - answer-inbound
marketing
_____ provide marketers with expertise on how best to communicate messages to their
audiences. - answer-Marketing communication agencies
_____ is when interested consumers find the product and its messaging by using online
techniques that marketers facilitate. - answer-Inbound marketing
_____ is any paid form of non-personal communication about an organization, good, service, or
idea by an identified sponsor. - answer-Advertising
_____ is an efficient means of reaching large numbers of people both online and offline and
making both the options work together. - answer-Advertising
Which of the following is a key weakness of advertising? - answer-Offline approaches of
advertising are costly.
Small branded events can be used to create a buzz and spread viral messages when using
_____. - answer-event marketing
Froys is a new brand of potato chips from a large manufacturer. The company wants to take the
product to a wide audience through advertising. It also wants to make the brand name and logo
2
