SPMT 370-exam 1 Question and
answers 100% correct 2025/2026
Sport marketing - correct answer ✔All activities that are designed to meet the wants of sport
consumers
Basic marketing philosophy - correct answer ✔-examine consumers needs
-select best way to meet those wants (targeting and positioning)
-achieve organizations objectives by meeting and satisfying the consumer wants
Consumer decision making process - correct answer ✔1. need recognition
2. information search
3. evaluation of alternatives
4. purchase decision
5. post purchase behavior
Consumer behavior - correct answer ✔set of value-seeking activities that take place as people go about
addressing their needs and wants
What affects consumer behavior - correct answer ✔-external (social/situational) influences
-internal (individual) influences
-decision making process
-outcomes and issues
Consumer personality - correct answer ✔Individual characteristics
-values, motivation, personality, lifestyle, self image, emotions
, Consumer psychology - correct answer ✔Process of the mind
-attitudes, learning, perception, memory
Consumer motivation - correct answer ✔Inner reasons that provide energy needed to achieve a goal
-desires, emotions, feelings, purpose, values, accomplishment, etc
Regulatory force theory - correct answer ✔Consumer behavior is centered around two primary
orientations:
-Homeostasis (prevention-focused)
-Connected with utilitarian value
-Self-improvement (promotion-focused)
-Connected with hedonic value
Internal factors which influence consumers - correct answer ✔Participant: achievement, mastery,
social
Spectator: social—>affiliation, family time; individual—>appreciation, entertainment, self-esteem,
eustress (BIRGing), escape, economic
Types of consumer involvement - correct answer ✔Affective, behavioral, cognitive
Consumer engagement - correct answer ✔brand related activities performed by the consumer, which
help create value for the brand (in the mind of the consumer)
Perceived risk is the extent to which the consumer anticipates: - correct answer ✔-Negative
consequences or outcomes to emerge
-Positive consequences or outcomes to not emerge
answers 100% correct 2025/2026
Sport marketing - correct answer ✔All activities that are designed to meet the wants of sport
consumers
Basic marketing philosophy - correct answer ✔-examine consumers needs
-select best way to meet those wants (targeting and positioning)
-achieve organizations objectives by meeting and satisfying the consumer wants
Consumer decision making process - correct answer ✔1. need recognition
2. information search
3. evaluation of alternatives
4. purchase decision
5. post purchase behavior
Consumer behavior - correct answer ✔set of value-seeking activities that take place as people go about
addressing their needs and wants
What affects consumer behavior - correct answer ✔-external (social/situational) influences
-internal (individual) influences
-decision making process
-outcomes and issues
Consumer personality - correct answer ✔Individual characteristics
-values, motivation, personality, lifestyle, self image, emotions
, Consumer psychology - correct answer ✔Process of the mind
-attitudes, learning, perception, memory
Consumer motivation - correct answer ✔Inner reasons that provide energy needed to achieve a goal
-desires, emotions, feelings, purpose, values, accomplishment, etc
Regulatory force theory - correct answer ✔Consumer behavior is centered around two primary
orientations:
-Homeostasis (prevention-focused)
-Connected with utilitarian value
-Self-improvement (promotion-focused)
-Connected with hedonic value
Internal factors which influence consumers - correct answer ✔Participant: achievement, mastery,
social
Spectator: social—>affiliation, family time; individual—>appreciation, entertainment, self-esteem,
eustress (BIRGing), escape, economic
Types of consumer involvement - correct answer ✔Affective, behavioral, cognitive
Consumer engagement - correct answer ✔brand related activities performed by the consumer, which
help create value for the brand (in the mind of the consumer)
Perceived risk is the extent to which the consumer anticipates: - correct answer ✔-Negative
consequences or outcomes to emerge
-Positive consequences or outcomes to not emerge
